Here are the implementations Chris would like done. 
------------------------------
Facebook Ads

I want to level up Medstar Campaigns. I think we should do something fun on FB where we create some fun ads that are form-fill ads and figure out ways to filter some of the junk. Can you check out this ad here - once you click on it, it gives you some options and I think we should follow that format as we do not want to work with small-time spas. If they say their marketing budget is under 2k we will send them a guide and not consider them a lead. If it is over 2k we will collect their info and then send them to a landing page and collect more info. I think we can target people who like american medspa, plastic surgery groups, etc. Any idea on how to exclude marketers. I know it is not fully possible but are we able to exclude certain facebook pages, people or only by interest?

We should do some retargeting ads too for people who visit the Medstar website. Influx has a super cool scroll ad 

Custom lists

I have the email addresses of everyone who bought emsculpt or coolsculpting they are the company email address like service@skinneymedspa.com - however, I do not know if that would be effective to serve display ads to as the owners may not see the ad. Any ideas on what we can do?

Google Ads

We no longer use this number " 

Call ‪(801) 877-1744‬ can you update to (801) 890-3847

Can we do retargeting based on what services we offer?

Dynamic campaign: In our ad copy we mention "CoolSculpting" however, we get a lot of emsculpt traffic and coolsculpting is on its way out so we should change that to "body contouring" or aesthetic provider. I will send some new ad copy shortly

Brand Campaign: We are getting a lot of junk Medstar insurance company/hospital. Can you pleae adjust the kewyords to only show an ad if it "Medstar Media" or some version of the phrase is used. "Medstar Marketing or Medstar Agency. 

Search|Marketing|

Any overall suggestions to improve this? We do get people who find us on Google. 

Let's make sure the call outs are relevant to the campaign. For example CoolSculpting call outs are in the Emsculpt campaign

Let's kill the following keywords as they are costing and not generating conversions: dental marketing companies

I can do that with Facebook ads, I'll just need the content and questions for the lead forms. 

Will update the phone number and make adjustments to search campaigns. 

We can't do any retargeting on Google, on Facebook or a third party provider, like AdRoll. 

Okay, Shane, thanks for letting us know..