✔ New Page for Medstar Media
Completed by Hector M.
- Assigned to
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Chris Z.
Ivonne A.
Selena V.
- Due on
- Notes
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Hi, I would like to create a service pages that outlines what we do. I am trying to think of the best way to organize. Here is a rough outline of the content
Website Design + Development Starting at $200 / hourCustom built Wordpress website using expertly designed formats, informative professionally written content, exclusive media, and proven features that improve Search Engine Optimization (SEO,) enhance user experience, and significantly increase your conversion rates (more phone calls and consult requests.) The size of your website determines the cost:Landing page - $1500Micro Website - $2500New Website - Starting at $6000 (average websites take about 30 hours to build. Large websites with 10+ treatment pages can take more time)Monthly Website Maintenance and Hosting $199Let’s add a sentence here about secure and fast hosting and up to one hour of website development per month. lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.Unique SEO Optimized Content Creation $100 per hourlorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat. lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat. lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.Treatment page (750-1000 words) $500E-COMMERCE PLATFORM FOR ONLINE SALES $2000Sell your services online with a custom-built e-commerce platform. This package includes integration of an online sales platform, a shopping cart, custom graphics, and a high-converting email template (built out on your personal Mailchimp or Constant Contact account) for promoting online sales. Price includes website + 10 products/treatment pages.Add ons: $100 per additional treatment/product pagesDigital Marketing / Sales Set Up Service $1500/one-time feeCreation of your Digital Marketing campaign using Google, Facebook, and/or Instagram ads. Ads are optimized with proven metrics and professionally written ad copy. Set up includes conversion tracking that breaks down your number of conversions and cost per lead.
Digital Marketing Management (Monthly) Starting at $1750/monthMonthly management and continual customization of your digital marketing campaigns on Google Ads, Facebook and Instagram. Experienced marketing strategists manage your campaigns to optimize your investment and ensure you generate high quality customers. Includes sales training, secret shopping, call tracking + monitoring and access to our automated lead communication technology improving your booking/close rate. The monthly fee includes complete management of three separate treatment campaigns for an individual location. You can add office locations and treatment campaigns for an additional fee. You will own the ad accounts we manage for you. You will be responsible for paying for your media costs directly to Google/Facebook.$1750 per location (up to 3 treatment campaigns)Add ons: $250 per additional locationAdd ons: 4-5 treatment campaigns plus $250
SEO Service (Monthly) $1500/monthOptimize your website with regular updates, on site SEO, and two professionally written, original blog articles that rank for highly searched keywords. lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.Email / Text Blast Service (Monthly) $1000/month(2) Promotional Email Design(2) Promotional text design
Staff Sales Traininglorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.Social Media Technology Traininglorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.lorem ipsum dolor sit amet, consectetur adipiscing elit. etiam quis diam erat.
Here's something for the start: https://medstarmedia.com/our-services/
Page is published, but non-indexed.
Let me know your thoughts! thank u!
Create:
Website Design + Development
Unique SEO Optimized Content Creation $100 per hour
Grow:
Staff Sales Training
I was working on other tasks which Whitney made a priority.
But I had a chance to make some changes on this page: https://medstarmedia.com/our-services/
and made a duplicate with a different concept: https://medstarmedia.com/our-services-2
These 3D visuals on the second page can be replaced with something else.
This is something for the start, please let me know in which direction to go and I can finish it tomorrow.
And we want to showcase our stuff:
like we already do on the homepage:
I made changes to this page: https://medstarmedia.com/our-services-2/
Can you tell me what examples (of which clients) can we use for Email/Text Blast
Service and Digital Marketing Management (Monthly)? I can create gif like I did for SEO Service (Monthly)
I want to create a gif of Skinney's email blast for example (one that scrolls like how I tried to imitate below)
https://watch.screencastify.com/v/Y8ZR3ZaWiuxhVx3wHWlh
I also want to include links of 2 more like that (profiling one of them, but having a sort of lightbox where we have 2 more exmaples)
And for the first category of website development I would like to also do a lightbox where 3 examples of our website come up.
Any thoughts on how to do this?
For the first category (Web Dev) do you want a simple carousel (slider) or the one with the lightbox option (when you click on the image it will fill the screen and dim out the rest of the page)? Maybe the question sounds stupid, but people tend to think that caoursel/slider is the same thing as a lightbox. We can do both. Just let me know which websites we can use as references.
For your lightbox/carousel question. I think lightbox? Which websites do you think are the best looking homepages?
https://medstarmedia.com/ - like how it lists all the services here
https://www.incrediblemarketing.com/ - same here
Here is the summary of the info:
Google Business Profile: Creation, management, and monthly updates to the client’s profile.
LINK CREATION: Inbound links to the website. Links may come from press releases, other websites, guest bloggers, etc.
Set-up and management of Google Search Console
Service page with updated gifs for emails and websites:
https://medstarmedia.com/our-services-2/
https://watch.screencastify.com/v/f1JKMmSMCqU5q1oQdO6E
To summarize, let's focus on the layout using the same Bare VT long images and creating the 5 sections with a summary and the designated accordions. Some sections will be two styles (just a summary or summary + accordion).
Also, the way we announce pricing isn't consistent because we don't know yet how we want to present the price, so we want to see the options.
Here is the clean summary with all of the info:
Website Design + Content Creation
2. Digital Marketing Management
3. SEO Service (Monthly) $1500/month
(accordion)ON-SITE SEO:
Google Business Profile: Creation, management, and monthly updates to the client’s profile.
4. Email / Text Blast Service (Monthly) $1000/month
5. Social Media Technology Training
Page is updated: https://medstarmedia.com/our-services-2/
Please see notes to move the project along:
https://watch.screencastify.com/v/tNvwpc5TPYkYziegvMJL
The page is updated. You can check it out.
For the graphics, can you show me examples of how we can work with our content to look like this: https://www.incrediblemarketing.com/#
Also, for the websites, can they be more full image? See this example: https://www.incrediblemarketing.com/services/websites/
Scroll all the way down to the gray box that shows them like this:
https://drive.google.com/file/d/19wQbekrHwEBkL7cihqRm_pLHcKZBa-j5/view?usp=sharing
I'll work on the content for all of the services and send it to you soon!
For the Websites, on the main photo, can you show me how the incredible marketing example would look like? I also want to see how different gifs of homepages popping up quickly would look like? Or maybe creating that row of websites but inside that rectangle? While I work on the content for the other services, can you show me how you think the websites would best be presented? In the video you asked if I would keep that row, and I think it depends on what we place inside that rectangle.
I sent you more examples of email blasts via email. Can we work on this while I come up with the other content?
Thank you so much!
Here are the notes for the SEO Graphic:
SEO GIF 1: https://medstarmedia.com/wp-content/uploads/2022/05/FINAL-SEO-1.gif
SEO GIF 2: https://medstarmedia.com/wp-content/uploads/2022/05/FINAL-SEO-2-1.gif
EMAIL GIF: https://medstarmedia.com/wp-content/uploads/2022/05/GIF-Video.gif
I used only 2 Skinney emails (the last two you sent), but the GIF is still long because the emails are really long.
Are you also working on the website part the way Chris wants the "presentation style"?
Can you start placing these and hide the social media one for now?
For Digital Marketing can you create something like this but bigger so you can tell what's going on:
Let's use this social media ad photo that I screenshotted:
and let's take a screenshot from Skinney's Emsculpt NEO page:
https://go.skinneymedspa.com/emsculpt-neo-nyc/
Can you make a cool gif using these elements and a flashing "Accelerate Patient Acquisition"
We really want to finish this page this week. Please place it as a priority. Thank you!
I have created a regular slider with really long images (screenshots of homepages we did). I limited the height of the slider so we don't see the full image. And now I need to add a vertical scroll bar or vertical scroll effect so that Chris can manually scroll and show each example to the potential client.
Example of scroll bar:
https://essential-addons.com/elementor/image-scroller/
An example of Vertical Hover movement is below on the page:
https://medstarmedia.com/our-services-2
I added scroll effect to this 4 images with this CSS:
selector{
-webkit-transition: ease-in-out 14s !important;
transition: ease-in-out 14s !important;
}
selector:hover{
background-position: center bottom !important;
}
Thanks for the video. I need Isaac's help with the manual scroll option. I hope he's able to add it.
I have removed the last frames from the SEO gif, but since the gif is showing a desktop screen, the graphic doesn't have a big height, so we can put both SEO gifs. I added second one too, let me know what you think.
Regarding the EMAIL/TEXT gif it's just too big (too long), I tried to compress it even more, but it's not possible, file will slow down the page. Can we have the same slider with long email screenshots so Chris can manually scroll? The same what we are doing with the Website section.
I have added a Digital Marketing gif. Please check it out.
I understand you want to make the page live this week. It's my high priority. But I just wanted to remind you about my days off. In the case I am already gone, please contact
https://watch.screencastify.com/v/BUX2vBePl5de7Drp0HXq
https://watch.screencastify.com/v/uzHcUIGBkDeOLZWq0PyN
Direct patients searching online to your practice.
https://essential-addons.com/elementor/image-scroller/
I didn't see a zoom function or nav arrows, that's why I said the video has a few different details.
https://watch.screencastify.com/v/GHdAushh9U9mRkWobs46
Please let me know if you have any questions.
thank you!
I have created slider, added screenshots, but they are really long and we need to limit the height of the images in the slider and in the lightbox.
E.g. this image:
should be shorter, like this:
and then when Chris clicks on that image it should have vertical scroll bar so he can show the entire screenshot (page).
https://www.loom.com/share/5bc34550587140f3b1ca9a9936587354
thank you!
I will work on the other sliders now.
Yes. If you can provide the constant contact email public links that would be great.
I added back headings and a contact form. Don't know what happened with them. Instead of dividers, I adjusted spacings between sections.
For SEO, can we just use the first one and place it on a computer?
https://myemail.constantcontact.com/UP-TO-60--OFF-OUR-MOST-REQUESTED-TREATMENTS.html?soid=1103063443280&aid=C3vfQW7O_6I
Thank you!
I have created three different types, but I can't add them. I need help from
Let me know if you want to change something, or if you want to use them let