copy sir

 

Here it is  - 

Alpha/ Beta Campaigns, What’s the Difference

An Alpha campaign is built to exclusively target users that match a profile of someone most likely to be interested in, and most importantly pay for, the service being advertised.  Alpha campaign profiles are determined through extensive market research, past performance, and proprietary data exclusive to MedStarMedia. The profile will be based on demographics such as age, gender, and income. But it will also take into account behavioral traits, such as someone who frequently visits salons or had a recent relevant life event. Alpha campaigns are a little bit less restrictive with the specificity of the keywords in the campaign. This is because when we know the user is highly valuable, we want to have broader ways to reach them. 

A Beta campaign is built to target users that we may not have a complete profile on. While our profiling tools are quite robust, it is exceptionally difficult to know everything about every user. For instance, we may know their income but not gender.  Even if we know a little bit less about a user, when they are actively searching for the service we want to serve them timely advertising. Beta campaigns are more restrictive on the specificity of the keywords in the campaign. If we don’t know exactly who the user is, we want to know exactly what they’re searching for. 

Leads are amazing! We put tracking measures in place to accurately record as many leads as possible and attribute them back to every penny spent on advertising. However, even the best lead tracking will have gaps. User behavior, especially in an online setting is unpredictable at best. The path a patient will actually take to reach your office and pay for a service may be something that we cannot track. 

We also want to be aware that not all leads are created equal. A user that only makes minimum wage who fills out a lead form has very little value to your business. If we relied on “leads” as the only success event it may lead to poor decision making. At MedStar Media we take a hybrid approach to maximizing your advertising dollars.

The Alpha/Beta structure gives us the best of both worlds. We’re able to target the best possible customers for your business (Alpha) but also able to deploy machine learning bidding strategies to efficiently spend budgets (beta). 

Jonnamae Kristabel  - can you please let me know how we are doing on nov reports. Can you please prepare them in drafts and just add the summary of the metrics to the email body. We will send you additional email content to add later but please make sure we can prepare as many as possible in drafts 

Sir Chris , is it ok to finish this in the next 9 hours?

Jonnamae Kristabel - I have added the sample email I want you to send out under the Bella Gia Draft, make sure each report has the actual attachment and if they ran Facebook as well we need to attach that report and add the summary of the metrics. The facebook reports should be in support - Thank you.

Hector  - Do not send out bad reports, leave them in drafts and I will handle. 

Example of email below. Hector - please proof for errors

Hello,

How are you? Happy Holidays. We are very fortunate to work with you.

Unfortunately, consumers are shaping their body in the wrong way right now. But the slow season is almost over. According to Google trends, consumer demand spikes after the holidays. Higher demand will drive down the cost per lead, making it easier for you to acquire patients. We will continue to do everything we can to secure your quality leads at the lowest cost possible. Don't be discouraged, soon you'll be removing the fat that your patients have gained these last few months.

Google's issue with PRP has negatively affected the majority of our provider's ad campaigns during November.  We are doing what we can but Google has made it clear. If you have PRP, Stem Cells, etc. listed on your site you cannot use their service to promote any of their products. See the policy below:

https://support.google.com/adspolicy/answer/9396731?hl=en

Attached is your report, below is a summary of the report and below that, you will find an explanation of the strategy we use to help bring in customers. 

November Ad Campaign MetricsGoogle Ads (Date Range: 11/1/2019 - 11/30/2019)
Total Cost: $616
Total Conversions (Leads): 0
Average Cost Per Conversion: $0.00
Total Clicks: 48
Average Cost Per Click: $12.83
Search Impression Share: 49.15%

Marketing Strategy Details

Alpha/ Beta Campaigns, What’s the Difference

An Alpha campaign is built to exclusively target users that match a profile of someone most likely to be interested in, and most importantly pay for, the service being advertised.  Alpha campaign profiles are determined through extensive market research, past performance, and proprietary data exclusive to MedStarMedia. The profile will be based on demographics such as age, gender, and income. But it will also take into account behavioral traits, such as someone who frequently visits salons or had a recent relevant life event. Alpha campaigns are a little bit less restrictive with the specificity of the keywords in the campaign. This is because when we know the user is highly valuable, we want to have broader ways to reach them. 

A Beta campaign is built to target users that we may not have a complete profile on. While our profiling tools are quite robust, it is exceptionally difficult to know everything about every user. For instance, we may know their income but not gender.  Even if we know a little bit less about a user, when they are actively searching for the service we want to serve them timely advertising. Beta campaigns are more restrictive on the specificity of the keywords in the campaign. If we don’t know exactly who the user is, we want to know exactly what they’re searching for. 

Leads are amazing! We put tracking measures in place to accurately record as many leads as possible and attribute them back to every penny spent on advertising. However, even the best lead tracking will have gaps. User behavior, especially in an online setting is unpredictable at best. The path a patient will actually take to reach your office and pay for a service may be something that we cannot track. 

We also want to be aware that not all leads are created equal. A user that only makes minimum wage who fills out a lead form has very little value to your business. If we relied on “leads” as the only success event it may lead to poor decision making. At MedStar Media we take a hybrid approach to maximizing your advertising dollars.

The Alpha/Beta structure gives us the best of both worlds. We’re able to target the best possible customers for your business (Alpha) but also able to deploy machine learning bidding strategies to efficiently spend budgets (beta). 

Have a great day. 

Medstar Team

I have proof read it and it looks good. 
So are Jonnamae and Kristabel sending out these reports or am I?

Sir Chris , here are the list of all the email in draft:

Thank you Sir..

Jonnamae - Awesome work.

Hector  - send them the new message we came up with to add to the drafts, then you will send the good ones, I will personally send the really bad ones. 

Sending them both the email now. 

Kristabel - please add the client emails to the monthly reports you save in drafts moving forward. Can you please add the remaining client emails to drafts but do not send. You should be able to find them in the sheet or on the previous october reports. Also can you please add me to WhatsApp 

+16467023480

I have updated the contacts on Support. We now have most of the emails of the people to whom we need to send the reports to. Next month should go smoother.