Medstar Team

please help me wordsmith

Assigned to
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
Notes
I am sending this out to every client that has coolsculpting  ( but obviously need help with words)

** this is kind of high priority**

NEW UPDATES FOR MAP POLICY and Authority on landing pages 

Dear ( Client)
 Map has released that they will be allowing 50% off 8 cycles or more for the duration of 2021. What this means: If your competitor ( for example- Ideal Image) is offering 50% off in their ad copy, we are losing out on clicks. We need to update all ad copy and landing pages to reflect 50% off of 8 cycles or more. It is common that our practices will go down to 450 per cycle for 8 cycles or more ( non-sale price: 800 ) or 400 per cycle ( non-sale price: 750)

With your permission, we would like to update the ads as well as landing page to match or beat your competitors. For more information about this, please let us know or schedule a call with Whitney here:
calendly.com/whitneymedstar/30min

Also, we would like to increase authority on your ads and landing page. We need to mention awards and accomplishments that make you stand out compared to your competitor . Please copy and paste these questions and answer back to the best of your ability:

1. What badges did your practice earn ( for example: Coolsculpting university, allergan top 500, diamond provider, coolsculpting certified practice, etc.)

2. How many treatments have you performed? ( 1,000, 2,000, 5,000 or more?)

3. Has your practice received any awards ? Featured in any publications?  ( for example, "voted best doctor, etc.)

4. What ranking do you have in your state for Coolsculpting ( for example: #1 provider, "premier provider" )

5. Who is Coolsculpting performed by? Anything noteworthy of their accomplishments or skills? ( for example: 10 years experience, performed by MD )

6. Any other sales on top of coolsculpting ( 50% off + 10 free units of botox)

7. What technologies do you offer? Dual Sculpting or Elite? 

Comments & Events

Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  this looks pretty good. I'll let Melissa opine since this is more her specialty and I can proofread. I refer to it more as optimize their landing pages with markers of expertise but that may be over the top. ;)
Melissa Zelig, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Vania J, Medstar Vania hopefully not too late

Dear ( Client)
 Map is now allowing 50% off 8 cycles or more for the duration of 2021. What this means: If your competitor ( for example- Ideal Image) is offering 50% off in their ad copy, we are losing out on clicks. We recommend updating your adcopy and landing pages to promote 50% off  8 cycles or more. 

It is common that our practices will go down to 450 per cycle for 8 cycles or more ( non-sale price: 800 ) or 400 per cycle ( non-sale price: 750)Don’t get this
 
With your permission, we would like to update your ads and website to remain competitive with the competition. 

If you have questions, please reach out or schedule a call with Whitney here:
 calendly.com/whitneymedstar/30min

 

Make this a new email

Google is an ever-evolving beast. We strive to stay on top of the latest algorithm updates to ensure your adcopy and website are optimized for success. Recent insights emphasize the need to establish yourself as an “authority” on the service(s) you offer and advertise for. 

Brandishing awards and accomplishments help establish authority. It also distinguishes you from your competition. 

Please look through the following questions and respond back to any that apply. We will update your adcopy and landing pages to reflect these accomplishments.


 1. What badges did your practice earn ( for example: Coolsculpting university, Allergan top 500, diamond provider, coolsculpting certified practice, etc.)
 
 2. How many treatments have you performed? ( 1,000, 2,000, 5,000 or more?)
 
 3. Has your practice received any awards ? Featured in any publications?  ( for example, "voted best doctor, etc.)
 
 4. What ranking do you have in your state for Coolsculpting ( for example: #1 provider, "premier provider" )
 
 5. Who is Coolsculpting performed by? Anything noteworthy of their accomplishments or skills? ( for example: 10 years experience, performed by MD )
 
 6. Any other sales on top of coolsculpting ( 50% off + 10 free units of botox)
 
 7. What technologies do you offer? Dual Sculpting or Elite? 
whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania  we need to get a spreadsheet going where the Jonnamaes send out these emails 
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  are we splitting it into 2 emails like suggested or keeping it as one?
whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania  i'd like to keep it in 1 email because they go together
whitney.zelig@gmail.com, Medstar
whitney.zelig@gmail.com completed this to-do.