Medstar Team

Text message Coolsculpting Ad

Assigned to
Julian Rios III, Medstar Julian R. Vania J, Medstar Vania J. whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
Due on
Notes
I want to make a "text message thread" ad about coolsculpting. One static, one moving- as if the texts were coming in one by one with that "whoooop" sound. LOL. you know what i mean.

Something like
" Something is different about you"

"Clarissa- it's coolsculpting! Hello omg (emoji emoji) "

"What is coolsculpting?"

" its a noninvasive procedure that freezes fat cells. "

Obviously, I am no content writer so let's brainstorm Vania J, Medstar Vania
we have to keep it "facebook non-offensive" - ( don't call anyone fat)


Julian Rios III, Medstar Julian you think you could make this happen on photoshop or illustrator? Please look into it and let me know our options. I think there are a few apps out there for this- especially the static pic- the moving one could be a little more challenging. lmk

example below  of static

Comments & Events

Julian Rios III, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  sure, the static graphic should be fairly straightforward, I'll see what I can whip up..
whitney.zelig@gmail.com, Medstar
Cool me and V will brainstorm what the dialect should say tomorrow 
whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania  come up with 3 variatons of text convo, no fat shaming no "weight loss" maybe keep covid out of this for karmic reasons. Name should be BECKY duhhh and gina for gorgina. our lil inside joke
Julian Rios III, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  yup just need the text and I'll get it started
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com ok read this and give me feedback and I'll write a few more to pick from...based off actual texts about cs with my friend Deb hah 

Becky: Hey girl...saw your story and you look (fire emoji)
Gina: girrrl...its coolsculpting!
Gina: soooo worth it!
Becky: oh ya... I've heard of that. So it really does work
Becky: What is it exactly?
Gina: It's this machine that freezes fat cells and then they're just like permanently gone
Becky: Was it expensive?
Gina: not really....they had this 25% discount
Becky: ok! I need this. Text me the spa's number
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  remember our cs videos in NY? I was rewatching those for inspo and girl they had me dyyyying LOL
whitney.zelig@gmail.com, Medstar HAHA same 4 real
Vania J, Medstar we NEED to use! 😂
Vania J, Medstar
Shania: ugggh after this weekend my jeans don't fit!
Ina: yup...all fun and games til you cant zip your pants up anymore lolol
Shania: My gym isn't even fully reopened yet!
Ina: Just get coolsculpting! It seriously worked for me
Shania: Sounds fake...what is it exactly
Ina: girl...you saw my pics at the lake last week. it WORKS!
Ina: there's this machine and it sucks the fat into it and freezes the fat cells and then they're just gone...like permanently.
Shania: was it crazy expensive?
Ina: nope. They had a special going on...25% off and soem package deal...and they do financing too. 
whitney.zelig@gmail.com, Medstar "permanet" flag
Vania J, Medstar
Becky: hey! my sister said you got that coolsculpting thing done...was it worth it? i'm thinking about getting it done on my stomach.
Gina: OMG yessss! I got it done last month and Ii just wore a bikini for the first time since college
Gina: look at my IG story!
Becky: (fire emoji) (100) wow! 
Becky: Did it hurt? Was it like really expensive?
Gina: it cost way less than I thought it was going to. Trust me... WORTH (clap) IT (clap)! 
Gina: Call the medspa I went to. They're having a 25% off sale and they do package deals too. 
whitney.zelig@gmail.com, Medstar
I was watching our NYC CS commercials the other day too. hilarials. 

Okay i like the direction. but way WAY shorter

Gina: something about you is different? U going 2 the gym?

Becky: No girl! It's coolsculpting

Gina: what is coolsculpting ? ( curious emoji)

Becky: it's this non-invasive treatment that freezes fat cells and they are offering 25% off. Tell them I sent you!

wondering if the 20% rule applies to static pic- will ask shane
whitney.zelig@gmail.com, Medstar
wondering if we should incorporate a pic in there and maybe have an "IG story" chat where the reaction is fire emoji and then the girl explains.. ideas ideas. Julian Rios III, Medstar Julian  can you look into that too- an IG chat story
Vania J, Medstar 👍
Julian Rios III, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com sure, IG message could work too.

I'll start setting up the moving parts today, just need the finalized text so I can size out the text bubbles etc
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Julian Rios III, Medstar Julian  
I'm guessing we just use the one Whitney wrote above.

Gina: something about you is different? U going 2 the gym?

Becky: No girl! It's coolsculpting

Gina: what is coolsculpting ? ( curious emoji)

Becky: it's this non-invasive treatment that freezes fat cells and they are offering 25% off. Tell them I sent you!
Julian Rios III, Medstar ok coolio
whitney.zelig@gmail.com, Medstar
can you give me static ad first Julian Rios III, Medstar Julian  

also which platform you plan on using for moving ad?
Julian Rios III, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com what dimensions do ya need it in btw? I was planning on creating it in photoshop and then export the assets to after effects to animate it.
whitney.zelig@gmail.com, Medstar
1200 x 1200 
it's a facebook ad. 
Julian Rios III, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  ok cool, I'll put together the static image and send it your way!
whitney.zelig@gmail.com, Medstar thx
whitney.zelig@gmail.com, Medstar
Julian Rios III, Medstar Julian pause static ad creation 
spoke with shane- we have to keep it in 20% rule
Julian Rios III, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  ok, will hold off..
whitney.zelig@gmail.com, Medstar
Julian Rios III, Medstar Julian  if you were to make a video what would you estimate the time it would take you?
Julian Rios III, Medstar
Animating is tricky, I'd say an hour in Photoshop setting things up and then 3-4 hours in After Effects. It could be less, just takes some tinkering to get everything smooth. 
whitney.zelig@gmail.com, Medstar
Hey Jules thanks so much, we just found an app that does this- we might need your help we will let you know
Vania J, Medstar
Julian Rios III, Medstar Julian  I emailed you the phone recording of me texting about coolsculpting lol. Can you edit it to about 20 secs? Speed it up a bit maybe? Thanks!
Vania J, Medstar
Julian Rios III, Medstar Julian  I know you mentioned the aspect ratio is weird but let me know if you have any luck getting it into a square shape. And if you can speed up the parts where I'm typing in it. Thanks!
whitney.zelig@gmail.com, Medstar
i have an idea team Julian Rios III, Medstar Julian Vania J, Medstar Vania

check out this ad- we can put blue around it so it doesn't look stretched.
Vania J, Medstar 🙌
whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania  please drop finished product here and tag chris
whitney.zelig@gmail.com, Medstar
WAIT A MINUTE
this is the wrong video!
LOL
Vania J, Medstar 😳
whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania  follow up on this or did we email it to chris already? 
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  we did. I can resend if you want?
whitney.zelig@gmail.com, Medstar
please Vania J, Medstar Vania  
Vania J, Medstar 👌
Vania J, Medstar
Vania J completed this to-do.