Medstar Team

wz is writing a blog about SEO

Assigned to
Alyssa Workman, Medstar Alyssa W. whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
Notes
Alyssa Workman, Medstar Alyssa  your job is to make sure I finish this lol 


SEO. The simply complicated Answer. 

Great question. This is what's called SEO ( Search Engine Optimization) 

It is the very delicate art of providing unique content, monthly updates, and technical support to optimize your website so Google considers you more of an "authority" over your competitors.

There are hundreds of things you can do to get your site to rank further up on Google. The topmost important:

1. TIME. TIME. TIME. You could invest 100k a month in SEO, and time would still be a huge factor. Your website will take a few more months to a year to rank. It's already ranking #1 as "Medspa in Orange,CT" 

2. Unique and Frequent Content- your services pages are unique which is why you are on the 1st or 2nd page instead of the 8th page of Google. Adding monthly blogs to your site helps google know you are actively adding content to your site. Content includes unique copy & unique photos/videos. 

3. Technical SEO- Does your site load fast? Is it mobile-friendly? Are all links working? When I built your site it had a 100% SEO score. This is not a permanent score. SEO does NOT manage itself. It needs constant nurturing like a baby. 

We have a department in Medstar Media that focuses only on SEO and writing blogs. Most our clients who invest in this package are #1 in their city. Again, it takes time. I get asked "When should I invest in SEO" my answer is always "Last Year."  Time is crucial. 

I do have a waitlist for our SEO package. I might have an opening in November if you wanted to get on the list. It's 1750 a month for 2 blogs and 2 hours of onsite SEO work. Allergan Co-Op usually will pay half. 

I know you are trying to save a bit of money so here is what your team can do that will help your SEO considerably:


1.REVIEWS! REVIEWS! REVIEWS! Respond to your reviews. Add pictures in your Google My Business. Regularly update your Google My Business. I went over this with you when you first came on, but happy to give you a refresher call if needed. 
2. Unique Before & Afters
3. Always only add unique content to your site. Demo content is considered "plagiarized" by Google and they will penalize your site. 
4. Invite the press or the news to come in and write about you. Usually, this is done by giving a PR company 10k + (ouch) but I've seen small-town Medspas be able to pull this off by letting the news anchor/writer try out the Emsculpt NEO machine for free. This is what's called a "back link" - the more websites linking to your website, the better. 
5. Apply for citations with BrightLocal - this is part of our SEO package, but you can do it yourself by going to https://www.brightlocal.com/

Comments & Events

whitney.zelig@gmail.com, Medstar
How do I get on the first page of Google?

That is the question.

The simple answer: SEO  ( Search Engine Optimization) 

What is SEO? 

It is the very delicate art of providing unique content, monthly updates, and technical support to optimize your website so Google considers you more of an "authority" over your competitors.

There are hundreds of things you can do to get your site to rank further up on Google. 

What are the top components of SEO? 

1. TIME. TIME. TIME. You could invest 100k a month in SEO, and time would still be a huge factor. 

2. Unique and Frequent Content- Adding monthly blogs to your site helps google know you are actively adding content to your site. Content includes unique copy & unique photos/videos. 

3. Technical SEO- Does your site load fast? Is it mobile-friendly? Are all links working? SEO does NOT manage itself. It needs constant nurturing like a baby. 

We have a department in Medstar Media that focuses only on SEO and writing blogs. Most our clients who invest in this package are #1 in their city. Again, it takes time. I get asked "When should I invest in SEO" my answer is always "Last Year."  Time is crucial. 




1.REVIEWS! REVIEWS! REVIEWS! Respond to your reviews. Add pictures in your Google My Business. Regularly update your Google My Business.
2. Unique Before & Afters
3. Always only add unique content to your site. Demo content is considered "plagiarized" by Google and they will penalize your site. 
4. Invite the press or the news to come in and write about you. Usually, this is done by giving a PR company 10k + (ouch) but I've seen small-town Medspas be able to pull this off by letting the news anchor/writer try out the Emsculpt NEO machine for free. This is what's called a "back link" - the more websites linking to your website, the better. 
5. Apply for citations with BrightLocal - this is part of our SEO package, but you can do it yourself by going to https://www.brightlocal.com/
Alyssa Workman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  how can I help with completing this? Should we assign this to Brittany? 
whitney.zelig@gmail.com, Medstar
i think we did it already 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.