Nava Center - www.navacenter.com - Judi

This is for a client who already has a website we can use that we just need to optimize.

Nava Center August 2021 Google Ads + Social Media Campaign

Hi Team,

How are you? How is business?

Can you please provide us with last month’s rough revenue numbers on the
campaigns we managed? We would love to calculate your return on ad spend
and give you some feedback, suggest budget adjustments, promotions, etc.

Summer coming to an end is sad for most but it’s good for you. Consumer
demand for aesthetic treatments increases in late summer/fall. More demand
= more patients.

An end-of-summer / fall promotion works well (shedding summer surplus, fit
for fall, erase summer skin damage, etc.) Please let us know if we can help
you create and promote a special to your list.

Below you will find a summary of your ad metrics. Attached you will find a
detailed report.

Let us know if you have any questions. Or, you can book a time to talk
here: https://calendly.com/whitneymedstar/ps

Service Range: 08/01/21 - 08/31/21

*Google Ads*
Total leads/conversions (website forms + phone calls): 195
Average cost to generate a lead/conversion: $37.44
Total number of clicks: 2,229
Average cost per click: $3.29
dermal fillers monthly media cost: $1,509.00
coolsculpting monthly media cost: $2,127.12
emsculpt neo monthly media cost: $2,281.38
exp reach media cost: $403.45
hydrafacial monthly media cost: $1,001.63
Total Google Ads monthly media cost: $7,322.58

*Social Media Ads (Facebook+ Instagram)*
Total leads//conversions (website forms + phone calls): 166
Average cost to generate a lead/conversion: $15.29
Botox - Conversions monthly media cost: $1,514.24
Emsculpt NEO - Conversions monthly media cost: $1,023.97
Total Social Media Cost: $2,538.21