Judi Vallano • Sep 21, 2023 at 10:46 PM Ads Meeting - September — Chris suggested an increase to campaign budgets in Fairfax, Bethesda, and Ashburn to meeting demand in market. Suggested 20% increase. Also discussed starting ad campaigns for new Boca location $2k on Meta and 3k on Google. Start them 10 days before opening. Suzanne said the staff is doing a gre... Vania J • Aug 01, 2023 at 3:11 PM ads mtg- JULY — -ASHBURN and COLOMBIA BTL BUS TOUR- Aug 2023 -what it would take to build out additional campaigns want to be a better job with lumeca, M8, and biolase -whats estimated budgets for those products dedicated ad groups -deep convo about Boca in Sept -ashburn and columboa m8 on meta Vania J • Jun 15, 2023 at 6:06 PM Ads mtg: June — -per SC lots of new leads conversion rate is much improved. 52 b1s last month -goal is to get the leads to scheduled b1 to 10-12% conversion rate -hormone ads are paused and are waiting to be restarted -they have telehealth services -boca raton: space has been confirmed -NY and NJ is next (long i... Vania J • May 18, 2023 at 7:24 PM Ads Mtg: May — New Boca Raton location is opening soon. They want some research in the area to forecast the budget. How much in advance of the opening do they want to start marketing for Boca I asked for data on clients at the bethesda location to see if its people that live there or work there but commute tha... Vania J • Apr 20, 2023 at 5:54 PM Ads Mtg: Apr — -spend went up last month to push more to Ashburn -CZ wants to break out all the campaigns. Allocate a budget for each location. W could do 3k at each location for google and 1k for ea location for meta. -SC wants to weight the budget towards Ashburn and Columbia by 1k extra towards each. Farifax... Vania J • Mar 16, 2023 at 6:10 PM Ads Mtg: Mar — -introduction to Jodi (running the aesthetics side now) -she would like to see better conversion rates (of the lead, not the ad campaign performance) in the office -they will be running semaglutide in their own account. They said it's going well and don't need us at this time. They want to sell i... Vania J • Feb 16, 2023 at 7:06 PM Ads Mtg: FEB — (Short notes since I arrived late due to another mtg going over time) -they are considering running semaglutide ads with us -Chris let Suzanne know that an "exploratory" budget on social would need a budget of 1500-2000 -Chris let them know that currently, their ad campaigns are underfunded by 1... Vania J • Feb 16, 2023 at 7:02 PM Ads Mtg: Sept. — attendees: Suzanne, CZ, VJ Emface: -not going to be ready to launch the campaign by the 19th -CZ wants to start about a week early before their expected launch date -they might be getting two devices -CZ asked when we can add it to the website. -we can add it to the website on the 20th -Ashbu... Vania J • Aug 18, 2022 at 7:50 PM Monthly Meeting-Aug — Ashburn- will most likely open the first week of October We don't know when they'll do injectables treatments in Ashburn. Ready but that the timing is right- SC Not doing injectables in Fairfax. Can we parse out targeting. CZ says we aren't targeting Fairfax anyway. SB says no injectables campaig... Vania J • Jul 21, 2022 at 7:18 PM Monthly Mtg- July — Morpheus8 budget confirmed as 2800 a month for 3 locations- Columbia, Bethesda, Fairfax 4th location is still being built We can go ahead and turn on the Morpheus8. credit is deducted from the invoice. Wait for a confirmation email from Suzanne first before turn on. We discussed not organizin... Vania J • Jun 16, 2022 at 8:05 PM Monthly Mtg- June — -will give us a launch date for morpheus8 next week. -unicorn peel: Suzanna wants to better understand how competitive the "space is" for peels for advertising on google. Wants to expand existing g budgets before getting into lower-tier offerings. -CZ didn't advise advertising laser hair removal ... Vania J • May 19, 2022 at 7:43 PM Monthly Mtg- MAY — attendees: Kimberly, Suzanne, Bernie, Zach, Chris, Vania -new dedicated lead sales people coming on board -intro of Suzanne -they have inmode devices going in 4 locations Optimist which contains Morpheus8 which also has laser hair removal etc. June 5th is training. Will give us a launch date aft... Vania J • Mar 17, 2022 at 10:59 PM Monthly Mtg MARCH — -Zach, Bernie, Kathy, FC -a cost wasn't added to the CS report that should have been attributed to us -"I don't think that's your fault I think it's ours" <-- Bernie, regarding the leads and growing. -they need new injectors. They don't have enough. They've hired 2 at this point. Bernie identifi... Vania J • Jan 21, 2022 at 12:48 AM Monthly Mtg Jan — 1.20.2022 Attendees: Bernie, Zach, Kim, CZ, VJ -reviewed secret shop which was not great. -set up mtg with Kim for next Tues to set up auto texts and review how to use the pipeline -discussed ad performance. Leads are there. Follow up with leads is costing them ROI. -CZ pitched adding SEO becaus... Chris Zelig • Dec 16, 2021 at 8:39 PM New Meeting — Meeting was cancelled. Vania J • Nov 15, 2021 at 11:49 PM Black Friday Mtg — Attendees: Blake (web dev for core website), Zach, Bernie, WZ, VJ what we can do: -4-6 really good offers and get them up in shop then after black Friday get up the other offers in time for holiday shopping Website: -Bernie had a question about "the mechanics" -they already have a Shopify store... 1 Vania J • Sep 16, 2021 at 7:53 PM Update Meeting: 9.16.21 — Attendees: CZ, VJ. Bernard, Kim, Zach, Christine August: TOTAL CONSULTS: 40 consults, Breakdown -19 coolsculpting, -5 emsculpt, -16 pure radiance (filler or PRP) -1 hydrafacial (most people book the appt but dont do a consult) REVENUE: $60,200 total : -6000 in revenue for hydrafacial (spen... Vania J • Aug 19, 2021 at 7:39 PM Update meeting: 8.19 — Attendees: Chris, Bernie, Christine, Vania, -CZ says demand has been steady for summer. Emsculpt Neo great cost per lead. -Revenues are continuinging to go up. 110k first month for emsculpt neo. Great launch. -Bernie asked what best practice is with hiring and training injectors. Cz recommended ... Chris Zelig • Jul 15, 2021 at 7:29 PM Meeting — Had a great Emsculpt Bus did 80k Body Sculpting CoolSculpting: $14,000 NEO: $15,000 Bus Tour: 90K Botox: / Dermal Fillers: 40K HydraFacial did about 10k. No show and cancellation rate is pretty high. Bethesda has a new RN that is doing consults and she is performing well. 19 CS Appointments ... Vania J • Jul 07, 2021 at 7:12 PM New Mktg: Holistic Health Services — Attendees: Bernie, Chris, VJ Date: 7.7.21 Time: 11:15am PST We have been doing their "PPC" advertising for aesthetics. The other side of their business is holistic functional integrative medicine. -They spend about 80k in marketing for this other business -They can advertise most of this other b... 3 Vania J • Jun 16, 2021 at 7:44 PM Update Mtg: 6.16.21 — Attendees: Zach, CZ, Kimberly, Christine, VJ Time: 12pm PST New tracking spreadsheet: current dates tracking are the first date of contact, "V1" appts. CZ wants to incorporate into Nava's spreadsheet the tracking from lead sheet about what source the leads are being generated. Facebook or Googl... Vania J • May 20, 2021 at 8:25 PM Update Mtg: 5.20.21 — Attendees: Bernie Dancel, Christine Frank, Kim, Zach Dancel, CZ, VJ 1500 Bethesda for botox and 1500 for dermal fillers. Increase of about 500 for ea campaign. Bernie was not sure if it was necessary to increase spending but ultimately agreed. New ad budgets: 1500 Bethesda for botox and 1500 f... 7 Chris Zelig • Apr 15, 2021 at 8:07 PM Meeting — HL Responses Reports better quality. March Coolsculpting 210 Leads: 40 appointments - 9 from referrals 31 apts scheduled. CS Revenue: $12,800 22 Completed Appointments Filler Discussed DPC. HydraFacial at all 3 locations - $500 for each location. Add HydraFacial to the website. New Client Spe... 7 Chris Zelig • Mar 18, 2021 at 8:32 PM Meeting — Offering promos to get people Tracking performance of revenue for CS and dermal fillers New machines planned Hydrafcial - three locations Debbie leads CS and Injector Kim Runs the call center. Jan 28 CS Consults $13200 - cost issue. 27 Consults for Filler 12,500 Evolve - Fat, Skin Tighting, Mu... Chris Zelig • Feb 05, 2021 at 5:56 PM Nava Meeting — Fillers client converting at a higher rate Told them to send me #'s Work with apt setters to list price whitney.zelig@gmail.com • Nov 24, 2020 at 9:41 PM Onboarding wz/cz — [Black-Friday-Coolsculpt-Promo-chris-medstarmedia-com-MedStar-Media-Mail.png] 1
