Monthly Mtg- June
-will give us a launch date for morpheus8 next week.
-unicorn peel: Suzanna wants to better understand how competitive the "space is" for peels for advertising on google. Wants to expand existing g budgets before getting into lower-tier offerings.
-CZ didn't advise advertising laser hair removal in the summer or adding a page just for Lumeca
-CZ said we could add 15% to any current campaign
-they didn't say with 100% certainty whether to increase spending yet by 15%. CZ recommends adding 20% to the overall budget then seeing how much additional traction that gets within a couple of weeks. Ashburn, she thinks yes. She is thinking 4-6% increase. 5% wouldn't even cover the current locations. No definite reply though.
-CZ asked how far west they should go. Suzanne said Bernie wants 35-40 miles but that's for functional medicine. For Pure Radiance/Aesthetics they'd have to keep it smaller though.
-for the 4th location she wants to know if they should expand existing radius targeting or if we'd like zip codes.
-Chris said we could do both and for them to let us know a week prior to when they want us to launch.
-it would be sometime in the first 2 weeks of July. In a week Zach will give us a better timeline.
-still have botox on the table for google ads.
-she warned us that we are facing some budget capping.
We will credit on the next invoice the 1k.
Vania will email Kim scheduling link for refresher training on the app. SENT
-unicorn peel: Suzanna wants to better understand how competitive the "space is" for peels for advertising on google. Wants to expand existing g budgets before getting into lower-tier offerings.
-CZ didn't advise advertising laser hair removal in the summer or adding a page just for Lumeca
-CZ said we could add 15% to any current campaign
-they didn't say with 100% certainty whether to increase spending yet by 15%. CZ recommends adding 20% to the overall budget then seeing how much additional traction that gets within a couple of weeks. Ashburn, she thinks yes. She is thinking 4-6% increase. 5% wouldn't even cover the current locations. No definite reply though.
-CZ asked how far west they should go. Suzanne said Bernie wants 35-40 miles but that's for functional medicine. For Pure Radiance/Aesthetics they'd have to keep it smaller though.
-for the 4th location she wants to know if they should expand existing radius targeting or if we'd like zip codes.
-Chris said we could do both and for them to let us know a week prior to when they want us to launch.
-it would be sometime in the first 2 weeks of July. In a week Zach will give us a better timeline.
-still have botox on the table for google ads.
-she warned us that we are facing some budget capping.
We will credit on the next invoice the 1k.
Vania will email Kim scheduling link for refresher training on the app. SENT