Ads Mtg: Sept.
attendees: Suzanne, CZ, VJ
Emface:
-not going to be ready to launch the campaign by the 19th
-CZ wants to start about a week early before their expected launch date
-they might be getting two devices
-CZ asked when we can add it to the website.
-we can add it to the website on the 20th
-Ashburn and Columbia will have the two devices
New Location:
-Ashburn will be opening soon, setting appts by the 10th of October.
-we can launch the expanded targeting for Ashburn on Sept 26th
-send budgets to Suzanne
-CZ initial response was to add $1000 to the M8 campaign to cover the addition of Ashburn.
-get from Shane click and conversion data based on each zip code.
They are using Next Tech for CRM moving forward.
we will need to connect forms with a zap to my med leads.
In regards to Ashburn Opening/Budget/Mktg Fees:
8/25/22 Email from Suzanne:
"With that in mind, as we head into September the budget remains flat with August for the initial two weeks, we can then discuss what we should invest incrementally to begin the promotion of Ashburn. I want to wait until we have a firmer date for that opening to ensure we time any pre-promotion effectively. We’re only doing Imode and Optimas in Ashburn to start, no injectables."
8/25/22 Email Response from Chris:
"Sounds so exciting. I would suggest we get started about 10 days early. So if you can let us know 20 days early or so that would be ideal. When you mention inmode I assume M8 correct. I would suggest adding $1000 to the campaign and we can monitor traffic. Do you want to test any other treatments that the Optimus device offers like resurfacing, skin tightening, lhr? Let me know.
Emface:
-not going to be ready to launch the campaign by the 19th
-CZ wants to start about a week early before their expected launch date
-they might be getting two devices
-CZ asked when we can add it to the website.
-we can add it to the website on the 20th
-Ashburn and Columbia will have the two devices
New Location:
-Ashburn will be opening soon, setting appts by the 10th of October.
-we can launch the expanded targeting for Ashburn on Sept 26th
-send budgets to Suzanne
-CZ initial response was to add $1000 to the M8 campaign to cover the addition of Ashburn.
-get from Shane click and conversion data based on each zip code.
They are using Next Tech for CRM moving forward.
we will need to connect forms with a zap to my med leads.
In regards to Ashburn Opening/Budget/Mktg Fees:
8/25/22 Email from Suzanne:
"With that in mind, as we head into September the budget remains flat with August for the initial two weeks, we can then discuss what we should invest incrementally to begin the promotion of Ashburn. I want to wait until we have a firmer date for that opening to ensure we time any pre-promotion effectively. We’re only doing Imode and Optimas in Ashburn to start, no injectables."
8/25/22 Email Response from Chris:
"Sounds so exciting. I would suggest we get started about 10 days early. So if you can let us know 20 days early or so that would be ideal. When you mention inmode I assume M8 correct. I would suggest adding $1000 to the campaign and we can monitor traffic. Do you want to test any other treatments that the Optimus device offers like resurfacing, skin tightening, lhr? Let me know.
We charge an additional $250 per location. When we first brought on Nava we gave you all two locations for $1500 and when we added a third location the price changed to $1750. So that will bring your total to $2000 a month. The good news is we have your grandfather in at that price. Our new base price is $2497 + $250 per additional location.