New Mktg: Holistic Health Services

Attendees: Bernie, Chris, VJ
Date: 7.7.21
Time: 11:15am PST

We have been doing their "PPC" advertising for aesthetics. The other side of their business is holistic functional integrative medicine.
-They spend about 80k in marketing for this other business
-They can advertise most of this other business nationwide
-This includes diagnostic texting, gut health, acupuncture, holistic treatment modalities, hormone support, IVs, massage, etc.
- $89 you get two $89 treatments, $219 they will be launching an unlimited treatment plan.
-Currently their target market is 40 years and older, 70% are females, target symptoms of aging menopause, fatigue, low libido, weight gain, pain, GI issues, sleep issues, etc.
- CZ asked currently what marketing campaigns have been working fo them. Bernie said heed give us access to their ad accounts.
- They advertise a lot about hormone therapy, pain, fatigue, sleep issues, menopause
- $350-450 is typically what an appt costs. IV, massage, acupuncture, etc is about $150 acquisition cost. 
- National advertising for hormone therapy (rx can be shipped to your house by compounding pharmacies)
- Their hormone subscription program $195 a month (lab tests. drs appt, meds)
-They are more thorough than most hormone companies. They check for adrenal, thyroid, gut health, diet/nutrition, sexual health hormones.
-Their current SEO campaign is getting them more traffic than PPC.
-They're raising capital to open 24 more locations. Will be focusing more on telehealth appts to get the hormone therapy to grow. 
-63% of all prospects are currently converting.
-Big drivers for them are "natural medicine campaigns" or "holistic doctor" or "integrative doctor near me" kind of searches
-wants to know if we use Google's AI features for ex. clients that stay on thee phone longer, high ROI patients
-he likes how we use strategic layouts for forms
-Christine Frank has the access to the spreadsheet they have that tracks their marketing for these campaigns