Update Mtg: 5.20.21
Attendees: Bernie Dancel, Christine Frank, Kim, Zach Dancel, CZ, VJ
1500 Bethesda for botox and 1500 for dermal fillers. Increase of about 500 for ea campaign. Bernie was not sure if it was necessary to increase spending but ultimately agreed.
New ad budgets: 1500 Bethesda for botox and 1500 for dermal fillers
April: number of procedures performed are "at a good level". About 24k in coolsculpting (10x return), just over 12k for botox/dermal fillers approx (they couldn't agree on number).
CZ asked them to separate botox and dermal fillers in the future for more accurate reporting.
Neo: Phone Number to use-855.618.6282 (6282= NAVA)
-CZ proposed 2000 budget, min. google ads for Columbia location.
Columbia location add 1000 on FB and IG for Neo.
BD agreed.
-Campaigns are scheduled for 6.1. Client asked to start asap
-CZ agreed to "rush"
Hydrafacial: new campaign. keep an eye on it. Number to use: 844.310.6282
New CS targeting:
2000 total for both locations; Bethesda and VA location
Chris: Requests email prior to the meeting with monthly sales information and dollar per consult (ex. 10 consults 20k, dollar per consult is)
Debbie secret-shopped Skinney Medspa in NY at 57th location, Kristy. Their process is about the same but the other location is very "aesthetic". Salesperson did the quote, not the RN or a CS provider.
Salesperson forgot to send Debbie the quote after the consult
1500 Bethesda for botox and 1500 for dermal fillers. Increase of about 500 for ea campaign. Bernie was not sure if it was necessary to increase spending but ultimately agreed.
New ad budgets: 1500 Bethesda for botox and 1500 for dermal fillers
April: number of procedures performed are "at a good level". About 24k in coolsculpting (10x return), just over 12k for botox/dermal fillers approx (they couldn't agree on number).
CZ asked them to separate botox and dermal fillers in the future for more accurate reporting.
Neo: Phone Number to use-855.618.6282 (6282= NAVA)
-CZ proposed 2000 budget, min. google ads for Columbia location.
Columbia location add 1000 on FB and IG for Neo.
BD agreed.
-Campaigns are scheduled for 6.1. Client asked to start asap
-CZ agreed to "rush"
Hydrafacial: new campaign. keep an eye on it. Number to use: 844.310.6282
New CS targeting:
2000 total for both locations; Bethesda and VA location
Chris: Requests email prior to the meeting with monthly sales information and dollar per consult (ex. 10 consults 20k, dollar per consult is)
Debbie secret-shopped Skinney Medspa in NY at 57th location, Kristy. Their process is about the same but the other location is very "aesthetic". Salesperson did the quote, not the RN or a CS provider.
Salesperson forgot to send Debbie the quote after the consult
Chris had a meeting with him today. He likely told him all about the budgets.
I have already taken care of the new budgets and informed Shane about them.
Not sure how you are asking for budgets when you posted them above in recap... 🤣🤣
Just in case, they are as follows:
Coolsculpting - Google ads - $2,000 - 2 locations
Hydrafacial - Google ads - $1,000 for all 3 locations
Botox - Facebook ads - $1500 -
Dermal Fillers - Google ads - $1,500
See it here - Start new campaigns - Nava Center - www.navacenter.com
-Columbia location add 1000 on FB and IG for Neo.
--Campaigns are scheduled for 6.1. Client asked to start asap
-CZ agreed to "rush"