Ads Mtg: Mar
-introduction to Jodi (running the aesthetics side now)
-she would like to see better conversion rates (of the lead, not the ad campaign performance) in the office
-they will be running semaglutide in their own account. They said it's going well and don't need us at this time. They want to sell it as an elite program not per month (setup just like vegas weight loss/semag program was).
-Thursdays in Ashburn they have an additional injector in that they want busy. SC asks how much more budget we can add to make that happen. She does tox and fillers.
-CZ asks if they see that being an issue with an injector only once a week. Columbia has Monday and Wednesday.
-Jodi says no. (Personally, I think yes)
-CZ says add an extra 1000 for that location. He suggests botox on social media.
-SC says they have their best lead conversation rate ever last month- 16%
-SC says go ahead to launch the botox ads. She wants to be more granular by targeting by location.
-injector also has more flexibility to help in Bethesda with injectable treatments
-CZ asks if we should add a branded ad group for the injector. She isn't well-known yet though.
-CZ asked them to send us videos of her.
-current volume: Columbia not struggling, averaging 58 consults a month. Jodi says the volume is all over the place. she wants to target the conversion rates from the consults.
-more opportunities for growth in Fairfax and Ashburn. Not currently doing injectables in Fairfax currently.
-
Deliverables:
-new botox ads to start on meta- 1000 a month (Vania will task out)
-per cz send suzanne an update that we are adding 1000 to ashburn location on google for existing dermal fillers campaigns and 1000 on facebook
-she would like to see better conversion rates (of the lead, not the ad campaign performance) in the office
-they will be running semaglutide in their own account. They said it's going well and don't need us at this time. They want to sell it as an elite program not per month (setup just like vegas weight loss/semag program was).
-Thursdays in Ashburn they have an additional injector in that they want busy. SC asks how much more budget we can add to make that happen. She does tox and fillers.
-CZ asks if they see that being an issue with an injector only once a week. Columbia has Monday and Wednesday.
-Jodi says no. (Personally, I think yes)
-CZ says add an extra 1000 for that location. He suggests botox on social media.
-SC says they have their best lead conversation rate ever last month- 16%
-SC says go ahead to launch the botox ads. She wants to be more granular by targeting by location.
-injector also has more flexibility to help in Bethesda with injectable treatments
-CZ asks if we should add a branded ad group for the injector. She isn't well-known yet though.
-CZ asked them to send us videos of her.
-current volume: Columbia not struggling, averaging 58 consults a month. Jodi says the volume is all over the place. she wants to target the conversion rates from the consults.
-more opportunities for growth in Fairfax and Ashburn. Not currently doing injectables in Fairfax currently.
-
Deliverables:
-new botox ads to start on meta- 1000 a month (Vania will task out)
-per cz send suzanne an update that we are adding 1000 to ashburn location on google for existing dermal fillers campaigns and 1000 on facebook