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Nava Center - www.navacenter.com - Judi

This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
Posted by Chris Zelig ·

Meeting

HL Responses
Reports better quality.
March Coolsculpting
210 Leads: 40 appointments - 9 from referrals 31 apts scheduled.
CS Revenue: $12,800 22 Completed Appointments
Filler
Discussed DPC.
HydraFacial at all 3 locations - $500 for each location. Add HydraFacial to the website. New Client Special $50 OFF

Hector Mota, Operations Manager at Medstar Hector  - FYI

Comments & Events

Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Thanks for the heads up Chris. 
I have already gone ahead and created the tasks for Isaac and Jonnamae. 
I have also informed Shane and will update him once Hydrafacial LP is ready. 
Notified 1 person
Chris Zelig, Medstar Chris Zelig
Nava Center New MKT Plan

Current Budgets

Coolsculpting – Google ads - $3,000 a month

Dermal Fillers – Google ads – 1,000 a month - New $1500 (is this okay)

Botox – Facebook ads - $1,000 a month - New $1500 (is this okay)

 

New Marketing campaigns suggested by Bernie and Chris

Start running Filler and Botox ads for Bethesda location

Start running Hydrafacial ads for all 3 locations  (Chris recommended $1,500 for all 3 locations) (Bernie wants $1,000 for search media)

$200.00 to add Hydrafacial page to the site.

$1,750 total a month for marketing package.

 

Need pricing and strategy for the following:


  1. Hydrafacial in all locations.
  2. Moving Coolsculpt devices to Bethesda and VA and opening advertising for both locations and continuing it in Columbia
  3. Emsculpt for Columbia
  4. Botox and Filler for Bethesda
 

Timing:

  1. Coolsculpt at new locations start 6/15
  2. Hydrafacial is good to go now once we agree on pricing
  3. Emsculpt should start 6/1
  4. Botox and Filler for Bethesda can start now
Notified 2 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
So new budgets will be as follows:

Coolsculpting - Google ads - $3,000 a month
Hydrafacial -  Google ads - 3 locations - $1,000
Botox - Facebook - $1,500 
Dermal Fillers - Google ads - $1,500 
Notified 2 people
Chris Zelig, Medstar Chris Zelig
BTW, we are running all ads to only Columbia, MD location. ( We are excluding Baltimore City)
Notified 2 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Good morning Chris. 
Yes, I did mention that to you in the my last email. I will let Shane know as well. 
Thanks. 
Notified 2 people
Chris Zelig, Medstar Chris Zelig
24k for Cs in April 
Botox - Dermal Filler $1500
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