Ads Mtg: Apr

-spend went up last month to push more to Ashburn
-CZ wants to break out all the campaigns. Allocate a budget for each location. W could do 3k at each location for google and 1k for ea location for meta.
-SC wants to weight the budget towards Ashburn and Columbia by 1k extra towards each. Farifax would be 2500 then whatever is left in Bethesda. 
-$13.5k on google, $2800 Meta
-Ashburn: fillers in play for the new injector, we can push devices and M8. Hydrafacial
-Columbia also has everything
-total monthly media budget for medstar is 15k (we went over to 16k last month)
-converted at 15% last month
-Emsculpt leads are costing them $66, Emface is currently a $35 lead
-Extending hours in Ashburn 8am-7pm
-the new distribution would put us at 16k monthly

Budget Allocations would be
Fairfax (no injectables) | Google: 2500  | Meta: 1000

Bethesda (no injectables) | Google: 2500  | Meta: 1000

Ashburn (all services) | Google: 3500 | Meta: 1000

Colombia (all services) | Google: 3500  | Meta: 1000

Tell SHANE for now : dont spend more than 1k on meta for any one campaign