Oceans Dermatology - www.oceansderm.com-SM

Micro Website Development • Digital Marketing Set Up • Digital Marketing Monthly Management Service • Client Success Manager: Sydney

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Jonnamae Jumawan, Medstar Jonnamae J. Selena Vujatov, Medstar Selena V. Sydney Metz, Client Success Manager  Sydney M.
Notes
what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

whitney.zelig@gmail.com, Medstar
After audit/edits please tag Isaac Klausnser, Medstar Isaac  to do trello check list
Ivonne Ackerman, Medstar
Hi Alyssa Workman, Medstar Alyssa  this website is ready to be audited! Thank you!
Alyssa Workman, Medstar On it today
Alyssa Workman, Medstar
I will start this audit on Monday with Sydney. Prioritized Optimum and Hause for today
whitney.zelig@gmail.com, Medstar thank yu!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne fist thing I notice, there is only one gravity form on the service pages and it is floating. We have never done it that way in the past, we've always had a side bar, mobile, and bottom form. I am still on my audit. 

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com is this okay? or are there marketing reasons as to why a floating gravity form would not convert as well? 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  I checked with Chris, he said the sticky form works, as long as on mobile we have 2. One below hero and one at the bottom.
Alyssa Workman, Medstar Great!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne , should I have KJ do the homepage edits? She is who built it, so let me know if you prefer the other developer to work on it.

Homepage
1. Hero image needs a button to link to the bottom form saying "Schedule Your Consultation"
2. Need to add more spacing/padding
3. I don't love the image below the hero of the palm leaf, it is hard to read the text, maybe a nuteral blue textured image instead? Maybe just the padding needs adjusted. 
4. Hero video is a bit blurry, is there a higher quality one to use?
5. Text size is small on Mobile, a little hard to read.

Footer
1.
Need to add email as a hyper link.

All pages
1.
Add privacy policy disclaimer to the bottom of all pages that have forms:
*By submitting this form agree to be contacted by Oceans Dermatology and receive marketing messages via phone, text or email. You can unsubscribe from these communications at any time. We commit to protecting and respecting your privacy. For more information, please review our Privacy Policy.

Privacy Policy & Terms of Use
1. Spacing/padding needs to be increased on mobile & desktop

About Us
1. Images need to be adjusted on the desktop & mobile view so the staff members fill more of the space.
2. Spacing between the bios can be decreased on the desktop & mobile view, there is too much space between.
3. Padding/spacing around text on desktop & mobile view needs to be increased.
4. Increase font size of text on mobile view, it is very small

Contact Us
Add Email Icon and hyperlink email text

Emsculpt Neo
1. Gravity forms: Enlarge offer and specify that it is $600 Off A Package, decrease size of "new client special, & buttons should say "Get Your Coupon" (I changed the buttons), add "*" after the disclaimer at bottom of form (I couldn't edit for some reason)
2. Phone numbers not linked right (I took care of it).

All Gravity form
1.A
dd "*" after the disclaimer at bottom of form (I couldn't edit for some reason)
2. Add hyperlink phone & email of spa above form fields

Confirmation pages
1.
Check the alignment of text on Hero Image, should align with badges.
2. Hero Image missing on mobile 
3. Some before & afters missing on mobile.
4. Phone numbers not linked right (I took care of it).
5. Phone number missing in the hero text (needs to be hyperlinked) Should read
"We have received your message and
we'll get back to you as soon as possible.
Call us at (561) 405-3000 with any questions"

Drafted pages
I see a draft page on the backend, can this be deleted?
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  thanks! Just putting it on record that I've tasked these out. Thanks again!
Alyssa Workman, Medstar Thank you ❤️
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  these have been completed. Can you just check the confirmation pages to make sure they were done correctly? Then Isaac can perform Trello. Thank you!
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  just reminding you of this. And then Isaac can be assigned Trello?
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne , thanks for the reminder, yes pending these edits Isaac can go forward with the Trello Checklist. 
1. There are 2 homepage confirmation pages. 
2. Service pages are missing the bottom gravity form now, they were there prior, i see the forms on the backend just not on the site now.  
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa :

1. Can we just delete 1
2. We are trying something different. These pages have sticky gravity forms so only one is needed. On mobile, there should be 2.
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne , yes I'll see which one the forms are connected to. Got it on the gravity forms, thanks for clarifying!

Something is off on the padding for Emsculpt on the mobile, will you see if you see the same thing?
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac  will you please start your Trello checklist. Thank you!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - sure
Selena Vujatov, Medstar
Alyssa Workman, Medstar Alyssa  I just fixed the spacing problem on mobile on the Emsculpt NEO page.
Alyssa Workman, Medstar Thank you ❤️
Isaac Klausnser, Medstar
Selena Vujatov, Medstar Selena - Can you please help us with the below issue as well?

#1 Update copyright year in the footer
#2 remove sidebar from privacy policy and terms of use page

#3 Use the below link for all address links on the website
https://g.page/oceansderm?share

#4 Map on the contact us page is not showing the correct location.

#5 All GFs still have my email in "FROM" and "TO" in the notification settings.
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - I am seeing 37 active plugins on this website. Max. recommend is 20 plugins. Having this many plugins can cause a lot of security, speed, and compatibility issues on this website.
Selena Vujatov, Medstar
Isaac Klausnser, Medstar Isaac Done. 
BTW I see the correct location on the map on contact us page.
Isaac Klausnser, Medstar 👍 thank you
Selena Vujatov, Medstar
Isaac Klausnser, Medstar Isaac I checked on Safari, Chrome, and Firefox. What browser do you use? Do you have any idea what could cause this?
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac  all unnecessary plugins have been removed. Thank you!
Alyssa Workman, Medstar Thnx!
Isaac Klausnser, Medstar ok thanks
Isaac Klausnser, Medstar
Selena Vujatov, Medstar Selena - I use Firefox. OK. I will check for it on my end. Thanks.
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can we move this site to its final destination?
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Yes. To confirm. Do we need to move it here - https://go.oceansderm.com/ ?
Alyssa Workman, Medstar confirmed
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac as per Whitney's notes - FINAL WEBSITE URL: go.oceansderm.com
So yes, you can go ahead and move it there unless something else has changed. 
Thanks. 
Isaac Klausnser, Medstar
Hector Mota, Operations Manager at Medstar Hector - On siteground?
Hector Mota, Operations Manager at Medstar
Can we hosted on their servers? 
If not, then where we have the other Gosites hosted.  
Our issues was beautysculpt. domains. I believe we are all set with gosites. Let's hope. 
whitney.zelig@gmail.com, Medstar
I thought we bought wp engine for these guys Sydney Metz, Client Success Manager  Sydney Vania J, Medstar Vania ?
Alyssa Workman, Medstar
I see this on the onboarding notes: 
-Hosting: Decided on WP Engine- Card info was given on call, and will be set up by Whitney on or before 2/16/22, and the receipt will be emailed to Andrei.

Couldn't find anything in WZ emails 
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Alyssa Workman, Medstar Alyssa yup. we started to. Couldnt get the card to go through. Scrapped it. Then WZ got the correct card # from them and we started to once more and then....well...medstar life happened, Sydney purchased some other hostings in the interim,  and I think Ocean's wasn't finalized. 

I'm buying it now.
Sydney Metz, Client Success Manager
Hey Selena Vujatov, Medstar Selena , Vania and I are on the OCEANS site right now with them on ZOOM and they noticed this was not their logo (and it is missing the "s")

They said they want to use the logo on their current site. Can we get this switched out?
 
Selena Vujatov, Medstar
Hey  Sydney Metz, Client Success Manager  Sydney  I replaced logo
Sydney Metz, Client Success Manager  Ur the best! :)
whitney.zelig@gmail.com, Medstar
what can we do to make this live team Alyssa Workman, Medstar Alyssa  ?
Alyssa Workman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com   If the server has been purchased, I will follow up that Isaac got the info needed to make the transfer. 
whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania and Sydney Metz, Client Success Manager  Sydney  got hosting i believe 
Alyssa Workman, Medstar Great!
Alyssa Workman, Medstar Tasked Isaac
Alyssa Workman, Medstar
Selena Vujatov, Medstar Selena will you please update the gravity form button to bright blue or orange like in the badges? Please also enlarge the text on the button. Emsculpt Neo page only

Thank you!
Selena Vujatov, Medstar
Alyssa Workman, Medstar Alyssa  Done
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.