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Optimum ABQ - optimumabq.com - CZ

Digital Marketing Set Up (One Time Fee) • Digital Marketing Monthly Management Service
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO +2 others
From the list: Website Development

✔ Audit/ Edit final website

Hector M. added this on
Completed by Alyssa W.
Assigned to
Selena Vujatov, Medstar Selena V.
Notes
what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Alyssa Workman, Medstar Alyssa Workman
Selena Vujatov, Medstar Selena can you please help with a few final edits? Appreciate you!

Header
Need to add a phone number and button, with the mobile having a floating number.
Landing Pages
1. "Get Coupon" button in the hero, please enlarge button & make it Blue
2. Please clean up the offer in the gravity forms, formatted like this example here 
3. Enlarge text on gravity form buttons
4. On Emsella page, Adjust the text in the hero image on mobile to not overlap faces

Ivonne Ackerman, Medstar Ivonne , the Contact Us page goes not have a hero image. Is that a design choice? Or can Selena input something?
Notified 3 people
Ivonne Ackerman, Medstar Ivonne Ackerman
No, it's not a design choice. Selena Vujatov, Medstar Selena can you please choose a photo to place there? Thanks Alyssa Workman, Medstar Alyssa !
Notified 3 people
Alyssa Workman, Medstar Alyssa Workman
You know what, my bad Ivonne Ackerman, Medstar Ivonne . We don't normally put one up. Sorry for the confusion. Unless you think it will be better to add one. 
Notified 3 people
Selena Vujatov, Medstar Selena Vujatov
Alyssa Workman, Medstar Alyssa  Done. Please check form headings, not sure if that's what you meant or you wanted to include the word "GET" too. I added image to Contact Us page, but if you want I can remove it
Notified 3 people
Alyssa Workman, Medstar Alyssa Workman
I don't see any changes for some reason Selena Vujatov, Medstar Selena   did you update on this URL?
https://optimumhuman.com/
Notified 3 people
Selena Vujatov, Medstar Selena Vujatov
Alyssa Workman, Medstar Alyssa Oh nooo :( I made changes here: https://optimumhuman.mysculpt.net/
I didn't know we moved the website. It usually redirects to the new domain :(
I will apply changes there. Sorry
Notified 3 people
Alyssa Workman, Medstar Alyssa Workman
Oh shoot! Thanks so much!
Notified 3 people
Selena Vujatov, Medstar Selena Vujatov
Alyssa Workman, Medstar Alyssa I made changes. I added a floating button with this number: 
That number is also on the desktop footer and contact us page, but on the mobile footer it's this one: 972-770-4422 so which one should be on the floating button and on the top bar on mobile? 
Notified 3 people
Alyssa Workman, Medstar Alyssa Workman
It should be this phone number across the site Selena Vujatov, Medstar Selena  
 (505) 226-0170
Nice catch, thanks!
Notified 3 people
Selena Vujatov, Medstar Selena Vujatov
Alyssa Workman, Medstar Alyssa  Thanks I changed it
Alyssa Workman, Medstar Thanks!
Notified 3 people
Selena Vujatov, Medstar Selena Vujatov
Alyssa Workman, Medstar Alyssa  Can we close the task?
Alyssa Workman, Medstar Yes, thx!
Notified 3 people
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.