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Pelle Medical Spa - www.pellemedicalspa.com - EM

https://pellemedicalspa.com = This is for a client who already has a website - we are doing Website Design + Development & Campaign Set- Up Service
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +2 others
From the list: Digital Marketing Campaigns & Set Up

✔ Lip Keywords - CS Campaign

Hector M. added this on
Completed by Nicol R.
Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane  
Can you please take a look into the Lipo keywords for this CS campaign? 
The client sent the following email:

I know Cheryl is extremely worried about her CS business. A few things: 

  1. We discussed some seasonality this year, disposable income is different and closing leads that come in is of utmost importance. 
     
    1. She disclosed they rely solely on the text/email automation and no one from the office calls. Advised her that this workflow may need to change. Highlighted that they had 8 CS leads come in from website and ads over the weekend. THIS is what led to the “I can’t even see them conversation” 
    2. I tested the lead form on the site for CS and Botox- I received no text message on either of my phones. Is there a glitch with high level right now?
    3. Advised her to use the lead tracking sheet as well as high level as her two sources of truth re: leads coming in---have to verify, technology doesn’t always do what we want it to
  2. Highlighted opportunities of pulling internal levers to share CS promos/offers and conversion with some of her current client base. Nor has she leveraged her organic platforms well to highlight it as a part of their service offerings. 
     
    1. She is working on a Body Event featuring CS and Semaglutide on April 12 I made it clear finalization of what she’s planning has to be sent to your team by today.
  3. I took a look at the CS google ad campaign. Here’s my 2 cents:
     
    1. Campaign looks solid, potential opportunity with LIPO, I know it’s resulted in healthy lead numbers before, maybe there’s a slight shift?

                                                              i.      Last 30 days, 1 conversion – ad group spent $854
                                                             ii.      Last 45ish, 3 conversions at a cost per conversion of $369, total cost of $1,109. 
                                                           iii.      With Allergan’s DTC push now through April, does it make sense to pause this to divert funds into more of the CS related terms? Love to know your thoughts. 

Comments & Events

Shane Quast, Medstar Shane Quast
What am I looking for here? Last 30 days vs 30 prior there is only 1 less lead on the CS campaign. Only 1 lead of 22 came from LIPO keywords. 
Notified 1 person
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
We can discuss during our ADS meeting today. 
Notified 1 person
Nicol Razon, Medstar Nicol Razon
Hector Mota, Operations Manager at Medstar Hector  was this resolved?
Notified 2 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane Quast, Medstar Shane  did we resolve this?
Notified 2 people
Nicol Razon, Medstar
Nicol Razon completed this to-do.