Platform -Meta

Service -Botox

Budget - $1,375.00

Special - $100 OFF (40 unit minimum)

Targeting -  Mile Radius

Landing Page - https://pellemedicalspa.com/treatments/botox/

Notes, etc:  For Shane, please include the 40-unit minimum in the copy.

For Creative Team: Pelle's target demographic for botox is older, like Precision Aesthetics'. Seeking to update creatives to reflect early-mid 30's models. Cheryl especially loves Ivonne's creatives for her market.
Here is the link to the current creative. Not all creative must be updated.
Add New Creatives Botox Meta Campaign  - Pelle Medical Spa - www.pellemedicalspa.com - NR


--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved
*if the task is clean* rename the task as 'Approved Meta Ad Creatives' and assign to Hector & Shane
*if the task is not clean enough* we need to drop the approved creatives in a new task named ‘Approved Meta Ad Creatives’ and assign it to Hector. Hector will notify Shane when everything is ready.