Ivonne , this is my request for comps on Precision. I know some of these are updates we would regularly do, like the cancelation policy. I'm not so sure about changing up ad creative, copy, hero images, and adding blurbs that will help them convert. 

Precision's RI has had a rough time with their botox leads and really want to start getting Emface and Neo leads. They will start FB campaigns with us. In the meantime, these are other solutions I have devised to keep them engaged and happy with Medstar:

1. Put a Cancellation policy up on their site so they can comfortably start taking CC to hold appointments.
2. Update the hero images on their site. The feedback they are getting from their clients is that they do not like how. young the models are. Their core demographic both in-house and as can be tracked by FB data are women over 45.  

They request more mature models. 
3. Same for the FB ads creatives. Any model in their creative that looks over 30 does better, and best, over 40.
4. Add a quote from  Dr. Perry on the treatment pages, specifically to address his demographic's concern that "invasive" treatments like botox will adversely affect their natural look. 

Additionally, I'd like to request they have their ad copy updated to include Rhoad Island as they live in an area where people don't drive more than 20 minutes for services and, they are getting calls from out of state. I am also going to lower their target radius, but this is to mitigate clicks and calls from FL, CA, etc. 

p.s. we did do a secret shop and they didn't do badly.  Illana is good on the phone and thorough about answering questions, upselling, booking a lead. They are still complaining about underqualified leads and have only managed to convert 1 /78 leads.

I'll be doing a comp set in their area to address this and see what their competition may be doing