Ranch & Coast Plastic Surgery - Dr. Chasan - EC

www.drchasan.com- This is for a client who already has a website we can use that we just need to optimize.

Why did Google budget dropped by 50% in September?

Assigned to
Chris Zelig, Medstar Chris Z. Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Hi Shane Quast, Medstar Shane do you know why their budget last month only spent $1571 when it is supposed to be $3000 ?

Can you please make sure it is put back to $3000 for this month?

Thank you!

Hector Mota, Operations Manager at Medstar Hector fyi

Comments & Events

Chris Zelig, Medstar
Shane Quast, Medstar Shane  - august spend was 2800 now down to 1500 I see you are doing a target CPA. 
Shane Quast, Medstar
Shane Quast completed this to-do.
Shane Quast, Medstar
Emily, Medstar Emily Chris Zelig, Medstar Chris  This is one of 4 clients we have in the same area of Denver. They are so close to one another there is no way to undo the geographic overlap. Being on max conv has driven up the cost of traffic so significantly that it is unsustainable. They need to do something different with the services they are running or stay on tCPA
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - they are in san diego. The only client we have in that area. Can we continue to push 3k a month on that campaign. Like the idea of trying something to get results. 
Shane Quast, Medstar
Chris Zelig, Medstar Chris I'm confusing this with another account. 

This account consistently has had a CPA of <$125 on CS, which is more expensive than 90% of our other CS campaigns. Should I continue to push the spend that high even though performance is abysmal? 
Chris Zelig, Medstar
Yes push we are trying to get them to run other treatments as well. 
Shane Quast, Medstar
ok 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane this client has not had a conversion on Google since Dec 24th. 
Could this be seasonal or do you think conversion tracking is broken? Something else?
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  this client has always had terrible performance; I'm not sure why. I have looked through everything forward and backward, but I cannot find any issues with the setup or tracking. CPC is 100% higher than in most other locations. 
Emily, Medstar
Shane Quast, Medstar Shane Hector Mota, Operations Manager at Medstar Hector  fyi remember their ads were paused briefly due to payment failure since they got a new credit card 
Hector Mota, Operations Manager at Medstar
Shane, they were doing fine up until that time. I believe it may be seasonal. I will see how this week looks. 
Emily, the CC issue for them was their Facebook account. I do not have them on my list as having one on Google.