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Rejuvenation Medical Aesthetics - https://www.rejuvenationma.com/

Marketing client- advice media controls their website
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, Medstar
From the list: Digital Marketing Set Up

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whitney.zelig@gmail.com added this on
Completed by Shane Q.
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Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane email from client - they also want to pause ads until the ads go to the right page. The owner of the "right page" is an out of business marketing firm. Can you please describe to them why we started a new FB page. I think they are working with an allergan digital consultant who is feeding them this stuff.


Thanks! My concern is that the targeting and interest is a bit vague. Could we change the specifications? I did some research on my end and found  some targeting that most practices find beneficial for targeting CoolSculpting patients on paid social.


  • Lookalikes – 1%, 23 – 60, 15-20 mi radius around practice(s), women. Exclude converters and CS patients.
  • Interests – women, 23-60, 15 mi radius around practices, crossfit, weight loss (fitness & wellness), health & wellness, healthy diet, fitness and wellness or CoolSculpting. Life event: Newly engaged – 3 months through 1 year. Exclude converters and CS patients.
  • Retargeting - CoolSculpting page(s) visitors – 180 days, exclude converters
    • The mean and median age of CoolSculpting patients is 39 – so we can restrict the age parameters even more 


Please remind me, what is the current spend for the FB ad in question? We would like to suspend it until we can attach it to the correct FB page. 


Thanks for your help, Whitney! 
Jamie

Comments & Events

Shane Quast, Medstar Shane Quast
I can set it up this way if they want. It will literally make no difference whatsoever but it would be impossible to explain to them why. People who don't know how Facebook ads actually work have their own opinions as to how they should work. We already do all of the above and better, but I don't know how to make them understand that. They're getting bad advice from someone who doesn't know what they're talking about. 

Unless we can gain access to their page we cannot run ads to it. There is no workaround. 
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Shane Quast, Medstar
Shane Quast completed this to-do.