Secret Shopper - phasing out of this project, task out in own client folder

River City Aesthetics

Assigned to
Elizabeth Ruffa Elizabeth R.
Due on
Notes
Hi Elizabeth Ruffa Elizabeth !

Can you please secret shop their Potenza at https://go.rivercityaesthetics.com/rf-microneedling-potenza-st-augustine-fl/?

Thanks!!

Comments & Events

Elizabeth Ruffa
Began
Jessica Marino, Digital Marketing Coordinator at Medstar Th
Elizabeth Ruffa
Hi Jessica Marino, Digital Marketing Coordinator at Medstar Jessica here is the secret shop report and email draft for these guys. Thanks :) 

EMAIL DRAFT:
Hi Team,

You've been secret-shopped! Attached is the full report. 
 
We input a lead, attempted to commence with text engagement, & called the front desk inquiring about Potenza RF Microneedling.  

Here is the recorded call: 
 
We received a welcome email and 3 texts from you. However, we did not receive any phone calls from you. Contacting a lead with a direct phone call is the best way to convert a lead into a potential client. 
 
Also, we did not receive a response from you when we initiated text engagement. Having the ability to answer text messages is vital to securing qualified leads. Qualified leads are potential clients who take the time to ask questions. They show a great deal of interest and urgency. By not receiving answers, the lead is encouraged to look elsewhere for the service.
 
We would love to help set up a plan for you to be contacting leads 3x in the first week and replying to all texts. 
 
We placed a call on 4/11/23 but there was no answer or the option to leave a voicemail.  On 4/13/23 we placed another call and spoke to Michael who was very friendly, professional, and knowledgeable. However, there was no mention of any promotions/finance options which we recommend providing to the lead as it creates a sense of urgency to visit the spa. 
 
We recommend that you schedule a Front Desk Training. It will help the overall customer acquisition of your business! 

Please schedule a call here: http://calendly.com/Vania-medstar/front-desk
Elizabeth Ruffa
Hey Jessica Marino, Digital Marketing Coordinator at Medstar Jessica  just making sure you saw this one it was sent to the client so I can close out the task :) 
Jessica Marino, Digital Marketing Coordinator at Medstar sent!
Jessica Marino, Digital Marketing Coordinator at Medstar thanks girl!
Elizabeth Ruffa
Elizabeth Ruffa completed this to-do.