SKINNEY Medspa - CZ/IA

https://www.skinneymedspa.com

Add Exclusions Houston - Google Ads / Facebook

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane  - only for Houston can you please add slight income exclusions. They are complaining they are getting a lot of broke leads. For sure do it on FB. If you think it is a good idea on Google ads to exclude the bottom 50% income earners do it. I thought we should keep the unknown incomes. I would suggest we start just with FB income exclusions if possible. Make whatever move you think is best. We do not want to cut leads too much. 

Comments & Events

Shane Quast, Medstar
Chris Zelig, Medstar Chris   So the issue with Houston is that it's the largest city in the US without zoning restrictions. https://www.chron.com/news/houston-texas/houston/article/Weirdest-images-from-Houston-s-lack-of-zoning-laws-9171688.php#taboola-1

Advertising in Houston is an absolute mess. Income restrictions look at zip codes by income, which doesn't really work in Houston.  

We can try it, but I suspect it may cut lead volume. Should I go ahead and keep an eye on it? 
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  can you help with this so I can close this task please?
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  I have sent Chris a direct link to this task so he can respond to us. I will let you know if he says anything to me on the message I just sent him. 
Chris Zelig, Medstar
Try adding income restrictions and lets see what happens 
Chris Zelig, Medstar
Monitor it closely if it tanks remove it 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane
Good morning.  
Please take note. Chris has responded to your inquiry. 
Shane Quast, Medstar
This is done. I expect performance to completely tank this week due to the way zoning works in Houston. 
Shane Quast, Medstar
Shane Quast completed this to-do.
Chris Zelig, Medstar
Let me know what sort of decrease we see with this exclusion no shows is issue and parking It’s part of the reason. Can you please add the term Free valet

As a call out or in ad copy