Basecamp Export

From the list: Digital Marketing - Google / FB / Email

✔ Consolidated Campaign - Meta - NYC

Hector M. added this on Mar 17, 2023
Completed Apr 01, 2023 by Ivonne A.

Assigned to

Hector M.

Shane Q.

Notes

Shane

Here's another Consolidated campaign that the client wants to run for NYC on Facebook.

For the NYC location, we need to send traffic to the home page.

See updated creatives linked below. As of now the Call to Action is "Book a free consultation and get 20% off your first treatment." I'm not sure what the audience is, so can someone advise what is the best wording for each category? Please look for any typos or incorrect treatment information.

Body Contouring
Anti- Aging
Facials
Male
Brand Awareness - Not done yet. I have a draft with a few location clips but I'm having a bit of a brain fog. Any thoughts on what exactly we want to include?

Comments & Events

Hector Mota, Operations Manager

This will be generic consolidated ads on Meta. $2500 for each. Instead of just advertising coolsculpting or emsculpt they are trying a general approach where they are lumping the treatments into one.
Here are the creatives.

Anti-aging 1.mov 25.4 MB • Download

Body 1.mov 21.7 MB • Download

Facials 1.mov 13.8 MB • Download

Male 1.mov 28.2 MB • Download

Mar 17, 2023 at 3:04 PM Notified 1 person

Shane Quast

Is this a conversion optimized campaign? Is it ok if I choose the LP myself?

Mar 20, 2023 at 5:21 PM Notified 1 person

Hector Mota, Operations Manager

We are sending traffic to the HOME PAGE

Shane

Mar 21, 2023 at 1:17 PM Notified 1 person

Shane Quast

What does "$2500 for each mean" is that the budget for each video, or for the entire campaign?

Mar 21, 2023 at 5:01 PM Notified 1 person

Hector Mota, Operations Manager

Shane

There are 2 campaigns.. Houston.. and Miami..
$2,500 each...
$5,000 total -

Mar 22, 2023 at 2:01 PM Notified 1 person

Shane Quast

Wait, this task says it is for NYC, not Hou and Mia.

Mar 22, 2023 at 3:13 PM Notified 1 person

Shane Quast

Hector

checking on the question above again

Mar 23, 2023 at 5:13 PM Notified 1 person

Hector Mota, Operations Manager

Okay, so the other 2 consolidated campaigns for Houston and Miami total $5,000.
This one for NYC is $2,500.00
Each location averages out to $2,500.00...

Mar 23, 2023 at 7:59 PM Notified 1 person

Shane Quast

Ok, I'm doing 3 campaigns then.

Mar 27, 2023 at 9:40 PM Notified 1 person

Ivonne Ackerman

Hector

next time please separate the ads in different tasks so it doesn't get so confusing. Also, Shane doesn't need to be tasked in Meta until we have everything ready for him.

Shane

please hold on this. I am getting you the missing videos (for FB size) and ad copy.

Mar 27, 2023 at 11:56 PM Notified 2 people

Shane Quast

So new creative is coming?

Mar 28, 2023 at 5:13 PM Notified 2 people

Hector Mota, Operations Manager

Ivonne

This is a consolidated campaign for NYC location. There is no other campaign together with this task so I am not sure what you are referring to. ** Shane says there are 3 campaigns - because there are - and I separated them all.. Houston, Miami, NYC...

When Chris sends me a voice note to create a task for SHANE... that is what I do.. I created a task for him. He did not say create a task for Ivonne and then tag Shane..

Mar 29, 2023 at 1:54 PM Notified 2 people

Ivonne Ackerman completed this to-do.

Apr 01, 2023 at 8:10 AM