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From the list: Digital Marketing - Google / FB / Email

✔ High Cost per Conversion $406.55 & Low Conversion Rate (-58%) - Maimi campaign

Jayjay added this on Oct 25, 2023
Completed Nov 28, 2023 by Chris Z.

Assigned to: Chris Z. Ivonne A.
Notes: Issue: Conversions decreased from 41 to 17 (-58%) for the Miami campaign in the last 14 days

Lead count: 5
Conversion rate: last 7 days: 1.60% last 14 days 2.95%
Cost Per Lead: llast 7 days: $406.55 last 14 days $213.01
Cost per Click 7 days: $6.52 last 14 days $6.29

Landing page listed in ads: https://skinneymedspa.com/
Landing page you land on when clicking ad: https://skinneymedspa.com/coolsculpting-miami/%7Bignore?campaignid=campaignid&adgroupid=adgroupid&creative=creative&matchtype=matchtype&network=network&device=device&keyword=keyword (PAGE NOT FOUND when clicking the first link in the Landing Pages)

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HI Ivonne and Chris I haven't completed the checklist for this one yet since it doesn't have the main offer page as Landing Page. May I ask what does it mean when the campaign name is "MS | search | miami" and without the offer service?

Comments & Events

Ivonne Ackerman

Jayjay

- when testing the landing pages do not click on landing pages, they sometimes do not show the correct page, click on the page from within the ad itself. Good find we will follow up with the client

Got it 😊

Nov 07, 2023 at 12:07 AM Notified 2 people

Chris Zelig completed this to-do.

Nov 28, 2023 at 8:11 PM