SKINNEY Medspa - CZ/IA

https://www.skinneymedspa.com

Skinney Mobile Optimization

Assigned to
Isaac Klausnser, Medstar Isaac K.
Notes
Isaac,

I know we have discussed this before. However, it was urgent as it is now. We are losing SEO rankings for Skinney. One of the reason is due to the slow mobile experience. I know Jupiter is clunky. What would be the most effective way we could move it over and keep the same look to a faster template? Could we still have a tool like Visual Composer or Elemnator? What would be the most effective way to do this? I could hire an affordable team to strip the shortcodes,  add the content back, etc. Is there an easier way?

In the meantime, what else can do to improve the speed, functionality, etc especially on mobile?  Also, WpEngine now has a faster option, can you switch Skinney to that? You should have access to their account. They also use cloudflare. 

Here is Skinney:
https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fskinneymedspa.com%2Fcoolsculpting

This guy just passed us on the number one term for CoolSculpting:
https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.parkavenueplasticsurgeon.com%2Fbody%2Fnon-surgical%2Fcoolsculpting%2F

Comments & Events

Isaac Klausnser, Medstar
Chris Zelig, Medstar Chris  - OK - I will review the website and will let you know asap.
Chris Zelig, Medstar
Thank you
Chris Zelig, Medstar
Isaac Klausnser, Medstar Isaac  - What if we do a custom code for the home page and coolsculpting pages with a custom header and footer so we can remove all the crap from virtual composer, jupiter, etc. so we can fix our most important pages first while we figure out what we will do with the entire site.
Chris Zelig, Medstar
The image files are relatively small. I know we need to address the entire site but for now what can we do with this particular page. Anyway we could have optinmonster serve later? Perhaps we could reach out to their support. 

Also, please reach out to Wpengine.com they have a new server which might be faster.  

Considering we need optiminmonster what do we do?
Isaac Klausnser, Medstar
The image files are relatively small. - Yes correct. But as per this report it's not and we can improve even further by changing their format and also making them load after other resources.

https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fskinneymedspa.com%2Fcoolsculpting

Anyway we could have optinmonster serve later?  - We can add delay to popup and making it appear say after 10s or so.

Also, please reach out to Wpengine.com they have a new server which might be faster.  - Enabled the free CDN service wpengine guys provide. Image and other site resources will server thru a CDN service now.


Considering we need optiminmonster what do we do? - I would recommend we should start with the suggestions that Google report has recommended in their report.


Chris Zelig, Medstar
Sounds good, please do whatever you can. Do you think they have a third party tool we can use to help with this? I know you are an expert at nearly everything, do you think there is someone on upwork who only specializes in this. Our number two ranking is causing a lot of issues and we need to do whatever we can by all means necessary. Thank you.
Isaac Klausnser, Medstar
Chris - Yes will update the website both backend/frontend as per the Google report.

Do you think they have a third party tool we can use to help with this? - To my best knowledge. There is no third party plugin for this.

do you think there is someone on upwork who only specializes in this. - Yes I think we should. I only specializes in coding frontend/backend and have very limited with SEO part. So I think we should hire someone who specilaizes in that and can review the website and tell us what needs to be updated in source files...content etc to bring us back on top spot.

Hector Mota, Operations Manager at Medstar Hector - Yes I agree good page load speed is a must for all websites.
Chris Zelig, Medstar
Thank you. Will look into it. 
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac
Good morning.
I got an email about some mobile issues for this client.
Is this something we should be concerned about and need to fix?

Chris Zelig, Medstar
Isaac can we always make sure we have this page running great on the google page insights I use it as an example for other clients 
Isaac Klausnser, Medstar
Chris Zelig, Medstar Chris - Sure. Will check.

Hector Mota, Operations Manager at Medstar Hector - You can mark this task as done we have already taken care of the above mobile usability issues.
Hector Mota, Operations Manager at Medstar
Thank you for taking care of this Isaac and confirming. 
Hector Mota, Operations Manager at Medstar
Hector Mota completed this to-do.
Chris Zelig, Medstar
Awesome Issac can you make sure you schedule that in to always keep that fast and optimize our use it in my sales pitch
Isaac Klausnser, Medstar
Chris Zelig, Medstar Chris - Yes, I will keep track of it on a weekly basis and also when I or someone on the team make changes on the website that I get aware of.