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Spa West - www.spawest.com - ELLA

Digital Marketing Set Up Service * Digital Marketing Monthly Agreement Service *
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO Judi Vallano, Medstar +1 others
From the list: Digital Marketing Campaigns & Set Up

✔ Holiday Gift Cards Google Ad Campaign

Ella added this on
Completed by Shane Q.
Assigned to
Shane Quast, Medstar Shane Q.
Due on
Notes
Hi Shane Quast, Medstar Shane ! Can you please launch this campaign as a priority? It's just like the one we did for their Mother's Day gift card campaign but for Holiday gift cards. 

Platform: Google Ads
Budget: $1500
Ad Copy: please include words like"Best Gift Card Sale" Best Discount on Gift Cards" "up to 25% off spa services". similar to what you used for the mothers day gift cards. Here is that ad copy.
Landing page: https://spawest.com/gift-cards/

Thanks!

Comments & Events

Ella, Client Success Manager at Medstar Ella, Client Success Manager
Shane Quast, Medstar Shane Please hold on this for now! Clarifying some things with the client. 
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Shane Quast, Medstar Shane Quast
Ella, Client Success Manager at Medstar Ella ok, thank you
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Ivonne Ackerman, Medstar Ivonne Ackerman
Shane Quast, Medstar Shane  ready to launch this.
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Shane Quast, Medstar Shane Quast
Ok. I'll take care of it. 
Ivonne Ackerman, Medstar thank u!!
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Ella, Client Success Manager at Medstar Ella, Client Success Manager
Shane Quast, Medstar Shane Ivonne Ackerman, Medstar Ivonne  Hello! I'm just checking on the status of this. Is it all set? 
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Shane Quast, Medstar
Shane Quast completed this to-do.
Shane Quast, Medstar Shane Quast
We're live
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Ella, Client Success Manager at Medstar Ella, Client Success Manager
Shane Quast, Medstar Shane  awesome thank you so much! 
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Ella, Client Success Manager at Medstar Ella, Client Success Manager
Shane Quast, Medstar Shane Hi there! I have a couple of questions for you. Thank you in advance! 

The client is currently showing up as 2nd on the sponsored ads. Is there anything we could do to be in the 1st position? (I know top 3 is really good, but the client is asking). Not sure if it's a matter of budget?

The owner is also asking if we could make the headline stick out a bit more.. not sure if we can edit it to say something like "GIFT CARDS on SALE!"?
Screenshot 2023-12-05 at 12.29.09 PM.png 530 KB • Download
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Shane Quast, Medstar Shane Quast
This is a screenshot of an organic listing, not a paid listing. Unfortunately, I cannot do anything about that. 
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Ella, Client Success Manager at Medstar Ella, Client Success Manager
Shane Quast, Medstar Shane  oh, even though it's under "sponsored"? I just want to make sure I'm looking at it correctly! 
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Shane Quast, Medstar Shane Quast
Ella, Client Success Manager at Medstar Ella Sponsored only applies to the listing below it.

Check this screenshot:
image.png 281 KB • Download
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Ella, Client Success Manager at Medstar Ella, Client Success Manager
Shane Quast, Medstar Shane  understood, thank you so much! 
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Shane Quast, Medstar Shane Quast
No problem!
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Ella, Client Success Manager at Medstar Ella, Client Success Manager
Hi Shane Quast, Medstar Shane :) 

I was just on a call with the client and Chris. Can we please push more traffic on this gift card campaign? It's not getting enough clicks. Thank you so much! 
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Shane Quast, Medstar Shane Quast
Just made some changes. It will get hundreds of clicks now, but none will be good quality. 
Ella, Client Success Manager at Medstar Thank you!
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