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Spa West - www.spawest.com - ELLA

Digital Marketing Set Up Service * Digital Marketing Monthly Agreement Service *
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO Judi Vallano, Medstar +1 others
From the list: Website Development

✔ New page, UNIQUE, ad campaign, Ultherapy

Nicol R. added this on
Completed by Alyssa W.
Assigned to
Charmae Arcayan, Medstar Charmae A.
Notes
Hi Nolie Nolie Can you please create this page?

1. Content (Unique): https://docs.google.com/document/d/1jh8MazN_3GJskHpEzWCSRBZVpr35780dOb297UL_ioU/edit?usp=sharing


2. SLUG to Use: /ultherapy


3. Hero image: Please choose an image that goes with the rest of this site.

- Please use this hero image blurb: Lift, tone, and tighten sagging skin non-invasively

4. Please use these badges:
Untitled design (9) (2).png 104 KB • Download
Untitled design (12).png 244 KB • Download
TOP RATED Medical Spa.png 262 KB • Download


5. OFFER for Gravity Form(GF): $500 off new client special
  • Offer is the biggest and boldest.
  • The button says 'GET COUPON'  on GF & Hero Image

6. Include these disclaimers:
  • Promotional disclaimer *$500 off Ultherapy Special. Must be a new client to Spa West. Terms and conditions apply.
  • Before & After disclaimer:  *Before and after images reflect real patient results. Although individual results may vary, no treatment is promised to provide permanent results. A guarantee is neither provided nor implied. Statements estimating treatment duration and the number of treatments required are based on the typical experience of our patients. However, individual experiences may vary.
  • Privacy Policy: *You agree to be contacted by Spa West by submitting this form; regarding marketing messages by text, phone, or email. We commit to respecting and protecting your private information. At any time, you can unsubscribe from these messages. For more information regarding our Privacy Policy, please review here. (link to the privacy policy page)

--- AUDIT STAGE *DEVELOPER IGNORE* ---

1 .Assign Audit: @ Alyssa (if Ads LP) or @ Elizabeth/OtherAuditor (if not ads LP). > Email CSM AND @ CSM <

  • @ Auditor will inform @ Developer of any Edits
    • @ Developer will notify @ Auditor edits are done 
    • @ Auditor confirm completed edits AND

2. After edits done: @ Developer + adds to the Service Menu & Homepage with a provided blurb.
3. @ Isaac place Floating GHL #
4. Choose Pop-Up from Canva 1 or 2 ONLY @ Graphic Designer if needing a new version because of competitors.

  • Check competitors and &  update colors - match website.  
  • Assign @ Developer/Charmae to create popup
    •  @ Developer Notify @ Isaac to check pop-up connection

5. @ Alyssa to test Gravity Forms, Pop Up & GHL APP Connections & Indexing.  
6. Notify the Client Success Manager (CSM) when the project is ready to notify the client.
7. Unique content is being created

SEO CLIENTS ONLY  < Remove if not listed on link <
1. Marked as SEO Client? THEN: check FAQ Schema
  • Optimize Alt Text on Images

  •  @ Hector to submit to index on Google 
  •  Fill in the URL if Needed: SEO Master Sheet

Comments & Events

Nicol Razon, Medstar Nicol Razon
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica can you please provide the videos sent to Vania's inbox (from Mary). Brittany Redding, Digital Marketing Manager at Medstar Brittany  they are to be added to this landing page. 
Notified 2 people
Alyssa Workman, Medstar Alyssa Workman
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica were you able to find the videos from Mary? 
Notified 4 people
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Marino, Digital Marketing Coordinator
Alyssa Workman, Medstar Alyssa  I do have them--who should I send them to? She texted them to me way back when. 
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Alyssa Workman, Medstar Alyssa Workman
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica  can you ask her to send them via google drive? Is it a link or raw videos? Text diminishes quality, google drive would be better. 
Jessica Marino, Digital Marketing Coordinator at Medstar I will ask!
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Alyssa Workman, Medstar Alyssa Workman
Nolie Nolie I checked the page, looks good. Are the gravity forms form linked to the confirmation page? If so, please add to the service menu. 

Brittany Redding, Digital Marketing Manager at Medstar Brittany can you provide a blurb for the homepage? I am seeing we don't have one for Semaglutide either. Or spa services. I am not sure where the canva link is or if these images (homepage) were prepared somewhere else to have the gold frame. Maybe ask Ivonne if you can't find it either.  
Nolie Yes, Alyssa
Nolie Done, Alyssa
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Alyssa Workman, Medstar Alyssa Here are the homepage blurbs:

Ultherapy:

Ultherapy is a non-invasive cosmetic treatment that uses ultrasound technology to tighten and lift the skin without the need for surgery. This treatment also stimulates the body's natural collagen production, resulting in improved texture and appearance of your skin over time. Combat signs of aging around on the face and neck, including the brows, forehead, and chin.

Semaglutide:

Semaglutide is an FDA-approved once-weekly injection designed to help you finally achieve your goal weight. Lose weight and keep it off with this innovative weight-loss medication. Semaglutide works by boosting metabolism, suppressing appetite, and increasing feelings of fullness. Lose an average of 15% of your body weight and look and feel better than ever. 

Day Spa: 

Treat yourself to a spa day. Relax and restore with a therapeutic massage. Renew and rejuvenate skin with our wide variety of customizable facial treatments. Pamper yourself with our hair, lash, and nail services. Get smooth, silky skin with professional waxing. Check out our packages and membership for optimal savings. Take some time to take care of yourself. You deserve it!

I know Zaib made this site, but I went through the task in Medstar Creative team and can't find those photos, so I am not sure if he created them himself or what. I will ask Ivonne.
Alyssa Workman, Medstar Ok lmk, thx!
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Alyssa Workman, Medstar Alyssa Workman
Let me know what you find out Brittany Redding, Digital Marketing Manager at Medstar Brittany .
Notified 4 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Alyssa Workman, Medstar Alyssa  Zaib did it, so I gave him these blurbs and asked him to add them to the homepage. 
Alyssa Workman, Medstar Thanks!
Notified 4 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Alyssa Workman, Medstar Alyssa He has completed those changes:

https://go.spawest.com/
Alyssa Workman, Medstar Awesome, thx!
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica  any update on the video from Mary? 
Notified 4 people
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Marino, Digital Marketing Coordinator
Alyssa Workman, Medstar Alyssa she answered me this morning--will update you soon!
Alyssa Workman, Medstar Thanks!
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Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Marino, Digital Marketing Coordinator
Alyssa Workman, Medstar Alyssa  

Mary had some issues with figuring out how to transfer these — I had to make her an instructional video so hopefully this will help and we will get the files soon! 🤞🏻
Alyssa Workman, Medstar Ok thanks!
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Nicol Razon, Medstar Nicol did this page get assigned for Ads already? Are they going on Facebook or Google? I know we are waiting for unique content, but we should be good to get the ads going until the unique is ready. I am working on getting a pop-up.
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Brittany Redding, Digital Marketing Manager at Medstar Brittany  for these videos that Jessica provide, can you have Elsa start on something that combines them to fit on the page in a pleasing way? The ratio might need to change, currently, they are vertical. 
Brittany Redding, Digital Marketing Manager at Medstar On it!
Notified 4 people
Nicol Razon, Medstar Nicol Razon
Alyssa Workman, Medstar Alyssa  Ultherapy will be $1500 on google. From what I understand, we would not be tasking out creative and we would wait to task out the ad hookup with shahn. Now I'm nervous, what did I miss on that?
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Nicol Razon, Medstar Nicol I was asking where it was going because I wanted to ensure the ads info had been passed to Hector/Shane. No we don't need creatives. I didn't get you here though, what do you mean? 
wait to task out the ad hookup with shahn
Nicol Razon, Medstar 👍
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
We are just waiting for the unique content. Pop-up is on. 

Isaac Klausnser, Medstar Isaac I am not seeing the floating number, I could have sworn it was on this site. Can you look into it? Thanks!
Notified 5 people
Isaac Klausnser, Medstar Isaac Klausnser
Alyssa Workman, Medstar Alyssa - Fixed. It stopped appearing due to a CSS override.
Alyssa Workman, Medstar Thanks so much!
Notified 5 people
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Alyssa Workman, Medstar Alyssa Workman
Whoops, closed too soon, still waiting on the Video creative, I saw the unique content was already provided.  Brittany Redding, Digital Marketing Manager at Medstar Brittany please let Nolie know when those are ready. Reassigning to you in the meantime to stay on top of it. Thank you!
Notified 5 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Alyssa Workman, Medstar Alyssa Just giving you an update on this. The video is almost done. I gave Elsa a small edit this morning, which she will likely finish overnight. I will drop it as soon as it's ready. 
Alyssa Workman, Medstar Sounds good thx!
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Brittany Redding, Digital Marketing Manager at Medstar Brittany thank you so much! Generally for LPs we will need it sized like youtube dimensions 16:9 ratio.  I could have been more clear when I mentioned that the ratio might need to change, however, I don't know if that will even be possible with the format in which this video was taken. Looks great though! I think square one will work best. We want to try to get the client to put it on Youtube first if possible. Let me revisit it Monday after I run it by Whitney. 

Jessica Marino, Digital Marketing Coordinator at Medstar Jessica can you ask this client if they have a youtube and if we could get access to post it up there (the square one Brittany dropped above) Or if they can do it? It would be better if we uploaded the video there first before placing on the website. 

If we can't get it up on youtube within a week we will just have Nolie compress it and put it in a light box, I am just worried about page-load speed, but I'll loop in Isaac at that time for his recommendations. 

Thanks, team!
Jessica Marino, Digital Marketing Coordinator at Medstar Can do!
Notified 5 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Alyssa Workman, Medstar Alyssa  I think Elsa tried to size them as close to our other ads as she could. I can ask her if there's anything else she can do to make the Youtube dimension size. 
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Brittany Redding, Digital Marketing Manager at Medstar Brittany I know, that was my bad for not being more clear. The intention of this is to go on the LP, not for ads since we aren't running this service on Facebook. We don't use creatives for Google. Thanks for asking her, but honestly, square one will be sufficient. It looks good. 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Isaac Klausnser, Medstar Isaac  , in the event we are unable to get this video on to youtube and then onto the website - is compressing and adding it to a lightbox sufficient to help with page speed or do you recommend something else? Thanks for your feedback when you can!
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica , please actually provide the most recent one that Brittany shared with youtube ratio. Thank you!
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Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Marino, Digital Marketing Coordinator
Alyssa Workman, Medstar Alyssa  just confirming I understand your last request correctly--we're uploading the video that Brittany just posted to their YouTube, right? Thanks!
Alyssa Workman, Medstar Yes, correct
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Isaac Klausnser, Medstar Isaac Klausnser
Alyssa Workman, Medstar Alyssa - Yes. We can do that temporarily.
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Alyssa Workman, Medstar Alyssa Workman
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica yes, the 16:9 ratio one. It's better if the client can post it to youtube if they have one and then we will place it on the page via a link. Let me know what they say, we can do the other option, but it is not the best for page speed. 
Jessica Marino, Digital Marketing Coordinator at Medstar Will do!
Notified 5 people
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Marino, Digital Marketing Coordinator
Alyssa Workman, Medstar Alyssa they don't have a YouTube and I don't think they're super tech saavy, she asked me to make one for them. Could I just make another YouTube account with my medstar address, then post the video myself on there? Thanks!
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica  ok! That could work. Let's chat tomorrow when we meet. Thank you!
Jessica Marino, Digital Marketing Coordinator at Medstar sounds good!
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Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Marino, Digital Marketing Coordinator
Alyssa Workman, Medstar Alyssa sorry, you don't need the other three for anything then?

Here's this one: https://youtu.be/6JEIOAkt0vM
Alyssa Workman, Medstar No, don't need
Alyssa Workman, Medstar Thank u 4 this!
Alyssa Workman, Medstar Perfect!
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Alyssa Workman, Medstar Alyssa Workman
Nolie Nolie will you please add this video under the FAQs linked via Youtube in a Lightbox? https://youtu.be/6JEIOAkt0vM

Let me know if you have any questions and thank you for your help!
Notified 5 people
Charmae Arcayan, Medstar Charmae Arcayan
Hello Alyssa Workman, Medstar Alyssa , I'm sorry. When I first checked on my end, everything appeared to be okay ( https://www.awesomescreenshot.com/video/16383406 ), but when I tried it in incognito, background transparency appeared abruptly. I attempted to fix it, but I couldn't figure out where to make the necessary changes.

Hello Isaac Klausnser, Medstar Isaac , can you please help with this? Thank you so much, Isaac
Alyssa Workman, Medstar Ok thanks!
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Isaac Klausnser, Medstar Isaac Klausnser
Alyssa Workman, Medstar Alyssa - I have now fixed this issue on all the websites using elementor for the popups. It got caused by the new css added in the latest version of Elementor.
Alyssa Workman, Medstar Great, thanks!
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Alyssa Workman, Medstar
Alyssa Workman completed this to-do.