From the list: Website Development

✔ Audit/ Edit final website

Hector M. added this on May 02, 2022
Completed Jun 20, 2022 by Alyssa W.

Assigned to

Selena V.

Notes

https://surfacemedicalesthetics.com/profound-new/
https://surfacemedicalesthetics.com/botox-new/
https://surfacemedicalesthetics.com/coolsculpting-new/
https://surfacemedicalesthetics.com/fillers-new/
https://surfacemedicalesthetics.com/hydrafacial-treatment-new/

what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.

Auditing Guide for New Websites & Microsites

Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site.

Imagery

Check justification
Alt text for ADA compliance *has to be added after final domain transer*
Image title with SEO key words
Diversity of models (location demographic dependent)
Authority claims (badges) on landing pages
Stacked before & after images
Overlaid text on mobile readable
Desktop text on graphics readable
Mobile & Desktop images are consistent

Gravity Forms & Pop-ups

Offers are consistent
AD landing pages have bolded offers and buttons
Test all forms to check they are connected to lead sheet
Make sure Landing Pages have pop-ups or assign them if not

Location/Map

Make sure address is correct
Click on the map/address to be sure it is connected to the correct client

Links

Check social icons
Click all buttons to make sure they are ancored
Check internal & outbound links on pages to make sure no links are broken (404)
Add internal links for yoast

Offers

Check pop-ups and grafity forms and images are consistent with Set Up info.

Disclaimers

Be sure disclaimer matches the offer

Grammar & Claims

Check spelling
Check for unproven/exaggerated claims
Check for FDA-cleared statment (FDA-approved is for medications only)

Videos

Needs to be a light box pop-up - not direcgtly embedded.

Phone

Check phone number is correct
Click phone number and make sure it matches when it pops up

Yoast - SEO Optimization *Done after final URL transfer*

Alt txt on images
Meta description
Page title
Make sure keyword doesnt have quotations (“”)

Comments & Events

Sydney Metz, Client Success Manager

Alyssa

Ivonne

here are some requested edits from the client.

Profound page:

Please add in something about how Tara travels the globe teaching her proprietary techniques on the device.
Remove "Syneron" in "Syneron-candela". They have since dropped the Syneron and are just candela.
Add new Before and After

image001.jpg 1.89 MB • Download

Jun 14, 2022 at 2:14 PM Notified 3 people

Ivonne Ackerman

Selena

please see the edits above for this page.

Please add this sentence: Tara travels the globe teaching her proprietary techniques on this revolutionary device.

After the first two sentences (shown below) of the page.

At Delle Chiaie Cosmetic Medicine, Tara is pleased to offer one of the largest breakthroughs in facial aesthetics. We introduce to you the Profound non-surgical skin tightening treatment in Hampton, NH.

Jun 16, 2022 at 2:25 AM Notified 5 people

Selena Vujatov

Sydney

Ivonne

Done

Thank you!

Jun 16, 2022 at 9:39 AM Notified 5 people

Alyssa Workman

Thank you

Selena

, I have just a few edit requests too please, and thank you!

GRAVITY FORMS
Change "submit" button to "GET COUPON"

OFFER DISCLAIMER
All pages need a disclaimer placed after the bottom form like we do on other sites, or however you think looks best aesthetically.

Profound RF-
Promotions: Terms and conditions apply. Get $250 OFF Profound RF skin tightening applies to new clients only and cannot be combined with other offers or treatments.

Botox-
Promotions: Terms and conditions apply. Get $100 OFF Botox as a new client with a minimum purchase of 50 units. Cannot be combined with other offers or treatments.

Coolsculpting-
Promotions: Terms and conditions apply. Get $1000 OFF Coolsculpting as a new client when you purchase 8+ treatments. Cannot be combined with other offers or treatments.

Fillers-
Promotions: Terms and conditions apply. Get $100 off facial fillers as a new client with a minimum purchase of 50 units. Cannot be combined with other offers or treatments.

COOLSCULPTING
The Meta Title, will you make sure it is spelled "CoolSculpting" as one word? I think it is currently showing as "Cool Sculpting".

Jun 16, 2022 at 5:53 PM Notified 5 people

Alyssa Workman

Ivonne

fyi waiting on graphics for pop-ups. I'll get those forwarded when I have them and Isaac on Trello asap.

Jun 16, 2022 at 5:57 PM Notified 5 people

Ivonne Ackerman

Alyssa

thank you! Let's also have leadsheet created.

Sound Good!

Leadsheet is 👍

Jun 16, 2022 at 11:04 PM Notified 5 people

Hector Mota, Operations Manager

Alyssa is correct. Leadsheet has already been sent to client, posted on BC3 folder.. I will begin running tests today.

Surface Medical Aesthetics Leadsheet

Thanks Hector!

Jun 17, 2022 at 2:03 PM Notified 5 people

Alyssa Workman

Selena

just making sure you saw to add the disclaimers mentioned above. I see the button has been updated, so ignore that.

Thanks for all you do!

Jun 17, 2022 at 3:26 PM Notified 5 people

Selena Vujatov

Alyssa

I went to grab snack #57391 for today. 😀
I added disclaimers now. Since we have disclaimers sections now, can we move these disclaimers there:

2022-06-17_18-27-47.png 2.02 MB • Download

We have them on Botox and Fillers pages.

Oh got it! thats

Thats fine!

Thank you :)

Enjoy your snack

Jun 17, 2022 at 4:31 PM Notified 5 people

Hector Mota, Operations Manager

Selena

Alyssa

Good morning.
I am not seeing a privacy policy page for this client. I get a 404. Did we ever create one? We should add it to the footer.

image.png 237 KB • Download

Selena, on the side note..
I am curious to know what this snack #57391 entails? I tried to Google it and checked Walmart.. but did not find it.

Jun 18, 2022 at 3:48 PM Notified 5 people

Alyssa Workman

We didn't build them one since we were only creating landing pages on their site. But it is a good thing to have.

Selena

is it easy to make the Privacy policy from a template we have? Please do, add to the footer as mentioned by Hector and update the links on any of thes pages. Thank you

Jun 20, 2022 at 1:02 PM Notified 5 people

Selena Vujatov

Alyssa

Hector

I created a Privacy Policy page and added it to footer.

Hector

Basically, anything that's food and you see it around your workspace. But make sure it's eatable :D

Thank you!

Jun 20, 2022 at 2:29 PM Notified 5 people

Hector Mota, Operations Manager

Thank you

Selena

...
https://surfacemedicalesthetics.com/privacy-policy/

All this time I thought it was the number of an actual snack...
Chocolate is one of my favorite snacks in the world.

Jun 20, 2022 at 3:56 PM Notified 5 people

whitney.zelig@gmail.com

filler special should be:

Fillers-
Promotions: Terms and conditions apply. Get $100 off facial fillers as a new client with a minimum purchase of 1 syringe. Cannot be combined with other offers or treatments.

Jun 20, 2022 at 4:34 PM Notified 5 people

whitney.zelig@gmail.com

let's go live asap with this

Selena

-

First put these old pages in draft, second move over the newly built pages to these URL's:
https://surfacemedicalesthetics.com/services/botox/
https://surfacemedicalesthetics.com/services/profound-skin-tightening/
https://surfacemedicalesthetics.com/services/coolsculpting-elite/
https://surfacemedicalesthetics.com/services/facial-fillers/

also
filler special should be:

Fillers-
Promotions: Terms and conditions apply. Get $100 off facial fillers as a new client with a minimum purchase of 1 syringe. Cannot be combined with other offers or treatments

Hector

after this is completed, let's make sure pop-ups are going to these pages and let's get this to shane ASAP.

Jun 20, 2022 at 4:35 PM Notified 5 people

Selena Vujatov

whitney.zelig@gmail.com

I updated Fillers promotion but

Isaac

has to make pages live because the current (old) pages are posts, not regular pages.

Isaac

Can you please take over this?

New pages:
https://surfacemedicalesthetics.com/profound-new/
https://surfacemedicalesthetics.com/botox-new/
https://surfacemedicalesthetics.com/coolsculpting-new/
https://surfacemedicalesthetics.com/fillers-new/
https://surfacemedicalesthetics.com/hydrafacial-treatment-new/

Jun 20, 2022 at 9:10 PM Notified 6 people

Alyssa Workman

I am going to close this Task, I already have pop-ups assiand and I tasked

Isaac

here for transferring URLS:

Complete Client Checklist on Trello

Thanks team!

Jun 20, 2022 at 10:11 PM Notified 6 people

Alyssa Workman completed this to-do.

Jun 20, 2022 at 10:11 PM

Hector Mota, Operations Manager

Whitney once the transfer is complete I will check pop ups, GTM firing and other things and let Shane know.
Thank you.

Jun 20, 2022 at 10:33 PM Notified 6 people

whitney.zelig@gmail.com

Hector

we might have an issue with what the final URL will be, I wrote you in another task , please check it out

Jun 21, 2022 at 2:06 PM Notified 6 people

Hector Mota, Operations Manager

Okay, I will check it out and try to sort it all out. Thank you.

Jun 22, 2022 at 11:40 AM Notified 6 people