‹ Home
Exported

Tooth Docs Dental (ROSLYN ONLY)- www.toothdocsdental.com- VJ

Digital Marketing Set Up * Digital Marketing Monthly Management Service- Client Success Mgr: Vania Jenny- marketing for ROSLYN location only
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at Medstar
From the list: Website Development

❏ Audit/ Edit final website

Hector M. added this on
Assigned to
Nolie Nolie
Due on
Notes
what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Alyssa Workman, Medstar Alyssa Workman
We'll get started on this next week Sydney Metz, Client Success Manager Sydney . Thanks for your help in thes audits. 
Notified 2 people
Alyssa Workman rescheduled this to-do
Was
Now
Notified 1 person
Alyssa Workman, Medstar Alyssa Workman
Hi Sydney Metz, Client Success Manager Sydney this is the highest priority for this week. 

I will start on auditing but please also do your own look-through. Let me know if you have questions and/or want to hop on a call. 
Notified 2 people
Alyssa Workman, Medstar Alyssa Workman
Elizabeth Ruffa Elizabeth , can you please help us out with the grammar editing on this site? Thanks for your help!
Elizabeth Ruffa Will do.
Notified 4 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Elizabeth Ruffa Elizabeth try this: https://go.toothdocsdental.com/. 

Login prompt: demo / demo123#@!

WP-admin: medstar / Letmein123#@!
Alyssa Workman, Medstar Thanks!
Alyssa Workman, Medstar Beat me to it
Elizabeth Ruffa This worked! Thx
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Elizabeth Ruffa Elizabeth  fyi, I just put the Hompage blurbs up.
Elizabeth Ruffa Ty
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Hi Nolie Nolie , will you please help with the following edits? Thanks so much!

Full Site Notes
1. Make sure all trace of the template is removed and cleared from the cache, I found it throughout the text on all pages. 
2. When Uploading images, in the future please rename them prior to uploading them on the site to include the following information: Treatment/Service-Location-NameOfPractice

Map & Addresses
Need to link to Google Business Maps if possible. 

Homepage
1. "Schedule Your Appointment" section is missing the background image on Mobile, add this image above it to break up the text. Mobile Only
Screen Shot 2022-05-30 at 7.41.35 PM.png 1.63 MB • Download

All Pages
Enlarge the paragraph/descriptions text on the Mobile Only

Invisalign
1. On Mobile Hero, Stack the badges 2x2 with gold ones on top and review icons on the bottom, see this page as an example, enlarge Yelp and 5-star

General Dentistry
1. Please fix the Badges like on the Invisalign Edit request.
2. Add a disclaimer under the bottom gravity form about the offer to say:

*Promotions: Must be a new patient to get only $98 for a general dentistry check-up which includes an exam, cleaning, and full mouth X-Rays. Contact ToothDocs for full terms and conditions.
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Ivonne Ackerman, Medstar Ivonne , I have a couple of design questions for you, please and thank you! 

1. In this section, do you have a different image or can it be switched with the one of the interracial couple? I don't like how the beautiful smile is cut off here:
2. Can we add some stock before and afters so we have at least 5-6 for Invisalign?
3. Do we need all the service images on the About Us page? Can those be removed?
Can I delete these? or do we have office photos? • Download
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Isaac Klausnser, Medstar Isaac  do you know why am I getting a 404 on the confirmation pages when I submit a test on Iinisalign & error on Confirmation? They look connected correctly. Thanks for your help!
Notified 6 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Nolie Nolie please see these notes before doing Alyssa's edits: https://watch.screencastify.com/v/zRhUW4JJRV3uZzaUlZyx

Please replace the yelp and the 5 stars with the badge below (so you DON'T HAVE TO DO the Invisalign and General Dentistry edit that Alyssa requested above.)

invisalign badges (5).png 178 KB • Download


Please add these invisalign before and afters to the invisalign page (please use only mouths of the photos where you have the full face. so zoom in if needed and crop the photo so they all look similar.)
compiled+Jennifer_5_16_2022_9_34_19_PM.jpg 5.21 MB • Download
Teenboy-anterior_5_16_2022_9_35_16_PM.jpg 607 KB • Download
Teengirl2-anterior_5_16_2022_9_34_49_PM.jpg 625 KB • Download
Teengirl2-extraoral_5_16_2022_9_39_50_PM.jpg 1.95 MB • Download
Woman2-anterior_5_16_2022_9_35_37_PM.jpg 438 KB • Download
Woman2-extraoral_5_16_2022_9_33_37_PM.jpg 1.48 MB • Download
Alyssa Workman, Medstar Thank ou!
Notified 6 people
Nolie Nolie
Copy that, Ivonne Ackerman, Medstar Ivonne and Alyssa Workman, Medstar Alyssa  
Alyssa Workman, Medstar I updated mine
Alyssa Workman, Medstar Thank ou!
Notified 6 people
Isaac Klausnser, Medstar Isaac Klausnser
Alyssa Workman, Medstar Alyssa - FIXED. Please try again now.
Alyssa Workman, Medstar Good to go!
Notified 6 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Thank you Nolie Nolie ! These look great!
Notified 6 people
Alyssa Workman, Medstar Alyssa Workman
Thanks, Nolie!

One final request Nolie Nolie , please update the phone numbers throughout the site:

From (516) 301-9017 to (516) 625-0088 
Notified 6 people
Elizabeth Ruffa Elizabeth Ruffa
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa  I have completed the spelling/grammar audit. 
Ivonne Ackerman, Medstar thank u!
Alyssa Workman, Medstar Thanks so much!
Notified 6 people
Nolie Nolie
Copy that, Alyssa Workman, Medstar Alyssa  
Alyssa Workman, Medstar Thank you!
Notified 6 people
Nolie Nolie
Alyssa Workman, Medstar Alyssa I already updated all the phone numbers to (516) 625-0088 
Alyssa Workman, Medstar Thank you!
Notified 6 people
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Alyssa Workman, Medstar Alyssa Workman
Nolie Nolie please make sure the code and the text get updated to the correct phone number on the entire site (don't worry about updating the Privacy Policy page), the code must include the country code.

For code- tel:+15166250088
For text - (516) 625-0088
Notified 6 people
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Alyssa Workman rescheduled this to-do
Was
Now
Notified 1 person
Nolie Nolie
Hi Alyssa Workman, Medstar Alyssa Sydney Metz, Client Success Manager Sydney  , that's strange because I already updated the number last Jun 2.  Working on it.
Notified 6 people
Alyssa Workman, Medstar Alyssa Workman
That is strange Nolie Nolie , because I swear you had updated too. Thanks for checking agin.

Isaac Klausnser, Medstar Isaac  any insight as to why Nolies edits wouldn't have held, unless someone was on aat the same time as him and overwrote it?
Notified 6 people
Nolie Nolie
Done, Alyssa Workman, Medstar Alyssa Sydney Metz, Client Success Manager Sydney  please check on your end. Thank you!
Sydney Metz, Client Success Manager Looks good!
Alyssa Workman, Medstar Looks good!
Notified 6 people
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Isaac Klausnser, Medstar Isaac Klausnser
Alyssa Workman, Medstar Alyssa Sydney Metz, Client Success Manager Sydney - The phone numbers were updated by us. 

(516) 412-6821 is the GHL tracking phone number that needs to be on this whole website for call tracking purpose.

We need to add it back.
Notified 6 people
Alyssa Workman, Medstar Alyssa Workman
Oh my goodness, so sorry Isaac Klausnser, Medstar Isaac , I wasn't paying attention. This new protocol with the GHL phone number will take some getting used to. 

Sydney Metz, Client Success Manager Sydney is there a reason we needed to switch the number? Did the client ask? Like Isaac said, (516) 412-6821 is the GHL tracking phone number used for tracking purposes and this is a new protocol. If the client is complaining, reach out to Whitney or Chris for best way to address it, but it is pretty straightforward. We have to be able to track to provide the most accurate data that our systems work. 

Nolie Nolie I am so sorry, we have implemented a new protocol to include a tracking phone number with our system instead of the clients' phone number. 
Please put everything back to this one as soon as you are able: (516) 412-6821
Notified 6 people
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Alyssa Workman rescheduled this to-do
Was
Now
Notified 1 person
Nolie Nolie
Copy that, Alyssa Workman, Medstar Alyssa  
Notified 6 people
Sydney Metz, Client Success Manager Sydney Metz, Client Success Manager
Alyssa Workman, Medstar Alyssa at the time of the request, the tracking number was wrong too. Isaac update this today as well.
I had also seen this:
IMG_7232.PNG 454 KB • Download
Alyssa Workman, Medstar That is from May
Alyssa Workman, Medstar Thanks for catch
Notified 6 people
Nolie Nolie
Alyssa Workman, Medstar Alyssa Sydney Metz, Client Success Manager Sydney  just let me know what is the correct number. Thank you!
Notified 6 people
Isaac Klausnser, Medstar Isaac Klausnser
Nolie Nolie Alyssa Workman, Medstar Alyssa - I took care of it on my end.
Nolie Copy that, Isaac
Alyssa Workman, Medstar Thanks Isaac!
Notified 6 people