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Vitalyc MedSpa - www.vitalyc.com | https://vmedspatx.com/ - CZ

This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Digital Marketing Campaigns & Set Up

✔ New MKT Budgets - Feb 2023

Hector M. added this on
Completed by Shane Q.
Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane as per our email conversation I will be providing you with the latest Vitalyc MKT budgets for February 2023. 
Chris says to please rush the consolidation. 

  • The consolidation campaigns are at the top of the list. Most of the campaigns that were sucking will be incorporated into the consolidating campaigns and we hope to see better performance. This will make it much easier for you to view how the locations are doing as a whole
  • FT worth - reduced budgets on meta to the minimum. Since it is a new location, I thought it would be good to have some treatment-specific presence on meta. I think the new Google ads consolidated campaigns will be most helpful. 
  • Meta: Emsculpt NEO- Southlake - These campaigns are currently sucking so I reduced the budget. We will monitor this. 
  • Meta: Coolsculpting - Southlake - I would keep this on; it's a new campaign. We will keep an eye on this.
  • Meta Emsculpt Addison - cut the budget due to poor performance. Had a slight ROI in 2022. Said it is not tracking. We will keep an eye on it. 
We downloaded all of our monthly reports and my team will analyze the best periods to adjust the budgets based on the season. From our preliminary reports March - June seem to be your strongest months which align with the high season in aesthetics in general. 

Comments & Events

Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector  is there any way to get this in a spreadsheet we can reference moving forward? I don't mind the screenshots, but might be easier. 
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Shane Quast, Medstar
Shane Quast completed this to-do.