✔ New MKT budgets Updates - January 2024 ✔👀
Completed by Shane Q.
- Assigned to
-
Hector M.
Shane Q.
- Notes
-
Shane
We have some marketing budget updates for this client. The client would like for them to go into affect for the month of January 1st, 2024.
We have new creatives that will launch for Semaglutide, there will be a new offer that our team will task out to you. Also on Semaglutide in the Dallas market include FT worth and Southlake. Below are the budgets.
Below is the information for you to adjust accordingly.
Chris
Thanks.
========== Southlake Location ----------
Facebook ads campaigns MKT budgets -----
Platform - Facebook Ads -
Service - Botox
Increase Budget - Yes
Increase by - $2,500
New Budget - $4,000.00
Google ads campaigns MKT Budgets -----
Platform - Google Ads
Service - Search
Same Budget - $6,000.00
=============== Addison Location ----------
Facebook ads campaigns MKT budgets -----
Platform - Facebook Ads -
Service - Coolsculpting
Turn back ON - Yes-
New Budget - $2,500.00
Service - Botox
Increase Budget - Yes
Increase by - $2,500
New Budget - $4,000.00
---------------->>>>>>
Google ads campaigns MKT Budgets -----
Platform - Google Ads -
Service - Search
Increase Budget - Yes
Increase by - $2,000
New Budget - $4,500.00=============== Dallas Location ----------
Facebook ads campaigns MKT budgets -----
Platform - Facebook Ads -
Service - Coolsculpting
Turn back ON - Yes-
New Budget - $2,500.00
Service - Botox
Increase Budget - Yes
Increase by - $2,500
New Budget - $3,500.00
Service - Semaglutide
Turn back ON - Yes-
New Budget - $10,000.00
Include - FT worth and Southlake---------------->>>>>>
Google ads campaigns MKT Budgets -----
Platform - Google Ads -
Service - Search Dallas
Increase Budget - Yes
Increase by - $1,500
New Budget - $10,000.00
=============== FT Worth Location ----------
Facebook ads campaigns MKT budgets -----
Platform - Facebook Ads -
Service - Botox
Increase Budget - Yes
Increase by - $1000
New Budget - $4,000.00
---------------->>>>>>
Google ads campaigns MKT Budgets -----
Platform - Google Ads -
Service - Search FT Worth
Increase Budget - Yes
Increase by - $1,500
New Budget - $6,000.00
=============== Houston Location ----------
Facebook ads campaigns MKT budgets -----
Platform - Facebook Ads -
Service - Botox
Increase Budget - Yes
Increase by - $2,750
New Budget - $4,000.00
Service - Semaglutide
Turn back ON - Yes-
New Budget - $4,000.00
---------------->>>>>>
Google ads campaigns MKT Budgets -----
Platform - Google Ads -
Service - Search Houston
Increase Budget - Yes
Increase by - $3,500
New Budget - $8,000.00
Good morning.
The client would like you to assign the consolidated campaigns according to their weight value.
Please assign the consolidated campaigns accordingly on their high ticket value. Also lets add Semaglutide to the Google Ads consolidated campaigns. The new offer is $333 a month.
Below is the weight value:
Please let me know if you have any questions.
Laser Facials - Most Valuable - 3
Morpheus 8 - 2
Semaglutide - 2
Botox - 2
Dermal Fillers - 2
Emface - 1
Coolsculpting - 1
NEO - 1
Emsculpt / CoolSculpting Avg value $3500
Semaglutide / Botox / Filler $2000
Laser Facials $500
Shane, according to the scale - Laser Facial is rated 3.
Coolsculpting is rated 1.
That means that laser Facial is higher since 1 is being lowest, 3 being highest.
Laser Facial is the baseline of 1, 1 = $500
Since SG, Botox, and Filler are worth $2000, that's a 4. $500x4 = $2000
Emsculpt, CS are worth $3500, so that's 7. $500x7 = $3500
My scale for this project, instead of 1,2,3, would be 1, 4, 7. Does that make sense?
Chris?
Facebook - MS | Botox - Addison - (Conversions) - $102.52
Can you please take a look at it when you get a chance?
Thanks.