Well Nessesity - www.wellnessesity.life - 🔴 SEO client 🔴 - CZ

Website Design & Development * Service Page Content * Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management * Content Creation + Search Engine Optimization (SEO) - Monthly - Let Loose NJ

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Elizabeth Ruffa Elizabeth R.
Notes

**NOTES TO REMEMBER: 

1. I took care of this but going forward - 
On gravity forms, the element tag should be <p> instead of <h2> or any other element tag.
We saw this example below:
<h2>New Client Special</h2>  
<h2>$600 OFF</h2> 
 <h2>Emsculpt NEO</h2> 
Better Version:  <p>New Client Special $600 Off Emsculpt NEO</p> 

2. I took care of this but going forward - 
There should only be 1 <h1> tag and <h2> tags are revered for the section titles in the body of the text only, not to be used as styling elements on gravity forms. All other tags should be <h3> or <p>

3. It is important for consistency that the height of hero images on mobile and desktop be consistent. Some of mobile hero images were inconsistent and are notated in the edits below.

4. When placing models on the desktop hero image, do the best to balance any negative space and to not cut off body parts. Some desktop hero images have too much negative space or not enough between the models and text. Specific pages that need adjusted are notated in the edits below.  

5. Always add a slight overlay on mobile hero images or any image with text overlapping, so that it is easier to read. Edits are notated below. 

6. Be careful about adding the correct phone number to specified locations. Edits notated below. 

Edits for Developer Zaib


STIEWIDE - BOTH LOCATIONS - LANDING PAGES & CONFIRMATION PAGES

1. Hyperlinks are not noticeable or inconsistent in color, please change the color hyperlinks in body of text on all pages to this: #D6AE60. *Keep contact information in the footer as is (black)*
2.  Link Closter address to the Google Business map https://goo.gl/maps/jr6UNWQRC8NM3S636 
3. ALL mobile hero images on all landing pages AND all confirmation pages need a slight overlay added so the text is easer to read.
4. All mobile hero images need to be consistently the same height (except homepage), notated which pages below.
5. Link Treatments featured image section to this link (open on new page) - Mobile & Desktop - All pages

HEADER

1. Add both phone numbers to the header as a sticky header separate from the navigation menu, like this example.  Closter 201-564-7061 |  Wyckoff (201) 347-9599)
2. Add social media icons to the menu on the desktop & mobile (where I have the red square), balance the spacing.

HOMEPAGE

1. On mobile only landing page & confirmation page: 
-Switch the text size in this section. "Our Locations" should be the larger font size, the "Vervalen street closter" & "Frankin Ave Wycoff" should be the smaller font size. Like how the Desktop version is displayed. 
- Also, phone numbers and address should be clickable and hyperlinked

EMSCULPT NEO - BOTH LOCATIONS - (Landing Page & Confirmation Page as notated)

1. Change disclaimer to:
*Promotions: New Client special. Discount of $600 off the purchase of a full package of 4-6 sessions. Cannot be combined with other offers. Please contact Wellnessesity for full offer details.

2. Hero image
- On desktop: balance the negative space and move models a little to the right. 
- On mobile hero, add slight overlay on image so text is easier to read - landing page & confirmation page 
3. Badges are not the same size, I resized so they closer to the same size. Please replace with these:

EMFACE - BOTH LOCATIONS - (Landing Page & Confirmation Page as notated)

1. Please add these badges to the hero image:
2. For both the landing page and confirmation pages: 
- On desktop hero image, move model to the right slightly to balance the negative space. 
- On mobile hero, add slight overlay on image so text is easier to read - landing page & confirmation page

STRETCH THERAPY - BOTH LOCATIONS - (Landing Page & Confirmation Page as notated)

1. For both the landing page and confirmation pages: 
- On desktop hero image, move model to the left slightly to balance the negative space. Don't cut off the foot.
- On mobile hero, add slight overlay on image so text is easier to read - landing page & confirmation page

CRYOTHERAPY - BOTH LOCATIONS - (Landing Page & Confirmation Page as notated)

1. Mobile hero image, landing page & confirmation page: 
 - Add slight overlay on mobile hero images on landing page & confirmation page so text is easier to read. 
- Height is too short please make the same height as the example on the right. 

EMSELLA - BOTH LOCATIONS - (Landing Page & Confirmation Page as notated)

1. Mobile hero image landing page & confirmation page: 
- Image height is too short, please make the same height as the example on the right. 
- Add slight overlay so text is easier to read.
- Reposition models slightly to the right so the model's head on the left is not cut off. 
2. Desktop Hero image, landing page & confirmation page:
- Balance the negative space between the models and the text by moving slightly to the right.
- Right-justify the badges so they are aligned with the button and text

WEIGHT LOSS - BOTH LOCATIONS - (Landing Page & Confirmation) 

1. Add more padding to this section - mobile only on landing page & confirmation page


PEPTIDE THERAPY - BOTH LOCATIONS - LANDING PAGE & CONFIRMATION PAGE

1. Desktop: These images are not consistent, zoom out a little on the models so they are not cut off and so text is not overlapping models (Both locations)
2. Mobile: 
- Make sure both pages have the mobile image set
- Image height is too short, please make the same height Emsculpt Neo page. 

Privacy Policy

1. Link https://goo.gl/maps/7P2HodTV2tWAFqLWA to Closter
2. Fix padding on mobile version to be consistent with the entire website.

3. Fix spacing for addresses and email addresses - mobile only, desktop is okay

Contact Us Page

1. Link https://goo.gl/maps/A3aMaMjQkBo5TAb76 to Closter address
2. Enlarge the "CONTACT US" title - Mobile only, desktop is ok 

3. Add some space between WYCOFF & the Closter email - Mobile only

Contact Us Confirmation Page

1. Link https://goo.gl/maps/A3aMaMjQkBo5TAb76 to Closter address
2. Correct the spacing on mobile version - Move 325 to second line with Wyckoff, separate the two addresses

Weight-Loss (Wyckoff ONLY)

1. Update the phone number on the gravity forms to the correct # (201) 347-9599
2. Add padding around the medications section on the mobile version  to be consistent with the page (photo above)

Spider and vericose vein treatment (Wyckoff ONLY)

1. Update the phone number on the gravity forms to the correct # (201) 347-9599

 Peptide Therapy Page + Confirmation Page (Wyckoff ONLY)

1. Update phone number on the gravity forms to correct # (201) 347-9599

Testosterone Replacement Therapy (Wyckoff ONLY)

1. Update the phone number on the gravity forms to the correct # (201) 347-9599

Bioidentical hormone replacement page + confirmation page

1. Update the phone number on the gravity forms to the correct # 201-564-7061 (Closter page) & (201) 347-9599 (Wyckoff)


Comments & Events

Jessica Marino, Digital Marketing Coordinator at Medstar
Hi there, has anyone else started on this yet? Are we adjusting the due date? I have done some work on it so far, but not as much as I'd like as I was helping with today's text blast issues? Thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica  We have not started on this yet, because Alyssa and Ivonne haven't divvied up the pages yet. 
Alyssa Workman, Medstar
Hi team! I am going to adjust the due date. We have to be careful on when people are signed in to this page so want to allocate the time in segments. I will adjust the due date and follow up tomorrow on the plan Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Brittany Redding, Digital Marketing Manager at Medstar Brittany , thanks for following up!
Alyssa Workman rescheduled this to-do
Was
Now
Elizabeth Ruffa
Sounds like a plan :)
Alyssa Workman, Medstar
Hi team! Ivonne informed me that this client requested some changes, so we will hold off for now. I'll follow up asap.
Elizabeth Ruffa 👍🏼
Ivonne Ackerman, Medstar
Elizabeth Ruffa Elizabeth you can proceed with the audit, don’t worry about spelling or grammar of the treatment pages or homepage content, but do take a look at blurbs or hero images. The more eyes the better on those prominent parts. Thank you!
Elizabeth Ruffa Ill start 2day👍🏼
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Elizabeth Ruffa Elizabeth Brittany Redding, Digital Marketing Manager at Medstar Brittany  let me know where you are at with this. I am going to work on this a little tonight or tomorrow morning before I sign off for family festivities depending on where you're at. Appreciate you both helping out with this! 
Elizabeth Ruffa Ill be done toda
Brittany Redding, Digital Marketing Manager at Medstar So will I
Alyssa Workman, Medstar
  Elizabeth Ruffa Elizabeth please wait to finalize the alt text until later tomorrow. I am completing my portions tonight. I have been finding a lot that needs adjusted and had to take a break to be with my daughter.


Brittany Redding, Digital Marketing Manager at Medstar Brittany , in the email I said it was Tuesday, but it was actually on Wednesday that I asked and you replied with the boost the same day. Please let me know in advance if you need more time. We have to communicate when we are in the backend. 
Elizabeth Ruffa Ok. Discuss tmr🙏🏼
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa  Yes, sorry. I wasn't able to get it finished and we talked about it via text because Elizabeth wanted to get in there at the same time so I asked her to let me know when she was done. Last I saw was you hopping off and she was loggin back in in an hour. Since it was like 5 days ago I figured I was safe since no one had sent a text saying they were in there. I will be sure to communicate next time. Also, please let me know if you are in the backend as well. There was communication about this on multiple channels so it got confusing. 
Alyssa Workman, Medstar I know, sorry!
Alyssa Workman, Medstar
It is a learning curve for us all Brittany Redding, Digital Marketing Manager at Medstar Brittany . I used to be the only one doing these audits so we all get to learn together about communicating clearly. I was finalizing audits for two larger websites that needed a lot of attention. I too thought a few days buffer was safe to give extra time in case, and I truly thought you were done else I would have mentioned more. I will be proactive in checking-in as well when more than myself is involved.
 
I think it is best to keep communication on the specified task, keep texting and emails to a minimum except as needed. This will also help to avoid confusion.  

Alas, it is what is now and we can improve going forward. Thanks for your help in getting through this site and growing pain. We got this. 
Alyssa Workman, Medstar
Elizabeth Ruffa Elizabeth please wait until after I clarify that Isaac is completed with the Trello checklist to move forward with finalizing the alt text. I just delivered these final edits to Zaib in the task he has been working out of. He will likely be on the back-end tomorrow, I have asked him to make these a high priority.

We need to get this website finalized and that can wait a couple days. I will put a due date on this task so it doesn't get forgotten. 
Elizabeth Ruffa ❤️
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa  Absolutely! No need to apologize. I am sorry for messing up your work while you were back there! Please let me know if you need any help going back in to fix anything. Thank you so much!
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Elizabeth Ruffa Elizabeth  please hold until Monday. I am going to submit the Trello to Isaac tonight. 
Brittany Redding, Digital Marketing Manager at Medstar Ok!
Elizabeth Ruffa Got it
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany if you will today, please double-check your grammar edits on these pages only:

Cryotherapy, EMface, Stretch Therapy, & IV Therapy

Once you are completed or if you cannot get to it today, let Elizabeth know.

Elizabeth Ruffa Elizabeth once Brittany confirms with you, please proceed with the alt text on all images *except* any icons or logos. We only need to add alt text to images with models.
 
Thank you both!
Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa  sounds good. I need to finish Beauty Bar (which I'm doing now) I got a little back up with some other tasks but I'm back on track now. 
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa Elizabeth Ruffa Elizabeth  I have rechecked those pages. 
Alyssa Workman, Medstar Thanks!
Elizabeth Ruffa Starting ALT txt
Alyssa Workman, Medstar
Elizabeth Ruffa Elizabeth  were you able to complete the alt text on this site? Thanks for confirming when you can. 
Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa   no sorry I  misunderstood and thought I was waiting to do this...I can jump on them -right now!
Alyssa Workman, Medstar No worres
Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa   - Finished 
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.