✔ Facebook is over-reporting on leads - from our Ads meeting
Completed by Shane Q.
- Assigned to
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Shane Q.
- Notes
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Hi
Shane
Here's the info on Wellnessesity's FB ads over-reporting:
For the last 30 days, FB is showing that NEO has 140 and 156 leads per location but we only have 34 leads for both locations on the lead sheet.
Semaglutide is showing 180 leads but only 55 on the lead sheet.
Billy of Wellnessessity is also complaining that leads are low compared to this time last year, and it is hard to verify or confirm since the reporting is off.
Isaac found nothing wrong as far as the ghl/app systems under-reporting, see this task here: https://3.basecamp.com/4247112/buckets/29179541/todos/6304596158
This is the video walkthrough I did for the team while you were out of town showing them what I was seeing.
https://watch.screencastify.com/v/R7lMDznafhRtjr67orYO
Here is the lead sheet copy that shows the actual leads
https://docs.google.com/spreadsheets/d/1yq-AGHblcOYny0Z-w3XrKEgKQGAhMoMzxKZLXNPDkbM/edit#gid=0
Thank you!
Billy is ready to pull ads. Facebook is over-spending and over-reporting.
Below are numbers July 1-July 13, largely lick to call
None of these leads are actually coming in. I've verified through their Medstar app, they are not getting this level of click-to-call traffic.
Having confirmed I show up on the Medstar app for all four calls, I then pulled all calls for July 1 - July 13, showing 47 total.
This is looking like it cannot be anything else but a Meta issue. Please let me know if I've missed a step here or in this task here, where I asked Isaac to first check on this issue: Re: Lead Sheet & App under-reporting leads? URGENT PLEASE - Well Nessesity - www.wellnessesity.life - Let Loose NJ - 🔴 SEO client 🔴 - NR
If you have stopped optimization to click to call, that *should* eliminate the over- reporting, right?
I hadn't thought about the connection between an impression on Facebook and the load speed to their mobile site, and how that dead time waiting for a page load could be the issue.
Waiting on what was causing this issue and how it may be connected to that high click to call rate.
The main culprit is the bloated Elementor and it's addons. These guys keeping adding new js files to add new functionalities in the plugins resulting in a very large DOM/Main threadwork on the pages.
The onload time is less than 1s now and the fully loaded time is around 2.1s.
GTmetrix report - https://gtmetrix.com/reports/wellnessesity.life/aCOxoXp2/
The Google Page speed score is around 70 on mobile and around 95 on desktop.
Google page speed report link - https://pagespeed.web.dev/analysis/https-wellnessesity-life/jhqum9qdje?form_factor=mobile
When you say, "these guys" do you mean Elementor guys or Wellnessessity guys? If the later, I would want to caution this client on their actions slowing down their pages.
Please include me in all tasks that you add Shane to.
((Shane is the GM of the football team, I am his quarterback))
I was working on a similar task from Chris about another issue and was about to assign it to Shane. Luckily, I went through the marketing to dos and found this one.
Thank you.