Well Nessesity - www.wellnessesity.life - 🔴 SEO client 🔴 - CZ

Website Design & Development * Service Page Content * Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management * Content Creation + Search Engine Optimization (SEO) - Monthly - Let Loose NJ

Varicose Veins SEO content and web deve

Assigned to
Kamie Allen, Content Manager Kamie A. Michael, SEO Michael
Due on
Notes
Kamie Allen, Content Manager Kamie and Michael, SEO Michael below are some of the Varicose veins info i pulled from Wellnessesity's competitors. 
I created a due date 5 biz days from tomorrow based on a suggestion that CSMs start to use 5 days as a measure for tasks. LMK if this is not correct for this type of task

1.  Target demographic will have insurance (especially from worker's unions, ie Teacher's unions, according to client)
2. Competitors know this:

3. In the original task I requested information about the doctor, can this please be added as part of the SEO info here: Re: Unique SEO content for Veins - running ads - Well Nessesity - www.wellnessesity.life - Let Loose NJ - 🔴 SEO client 🔴 -  NR

4. In same task from above, can we have the additional badges mentioned

5. I don't think it's necessary to change the offer if Free insurance verification or similar is obvious. 

Please let me know what you think. If you need additional info, have questions. Thank you!

Comments & Events

Michael, SEO
Nicol Razon, Medstar Nicol Ok, I was shown this new page yesterday and I just read the "Unique SEO content for veins..." thread you linked to above, but I want to make sure we're on the same page.

These notes are for additions to the https://wellnessesity.life/varicose-vein-spider-vein-treatment/ page, correct?

Items to add:
  • Info on insurance-checks / insurance coverage
  • Badges / info on Doctor
  • Demo B/A images (do we have any?)
    • Do we have any images of either vein example? I'm not seeing any on the page.
Am I missing anything?
Nicol Razon, Medstar
Michael, SEO Michael thanks for looking! Before I dive in to your answer, I want to find out about the scope for pages paid to include original SEO content.

Would a page that is paid for with the upgrade for original SEO content have
- doc bio/ info if requested?
-additional badges if requested?
-seo graphics if appropriate?

Would this be considered above and beyond requests for a paid SEO page? Would it be considered scope creep?

I ask because you use the word "additions" and so am aware that this may count toward the client's SEO work for July or August.
But should it? Can you please verify?

All of the 'items to add' you noted are right. We don't have any B/A, they would need to be procured. This client has, from what I can tell, rarely if ever sent their own B/A so don't count on it. 

Kamie Allen, Content Manager Kamie the conversation we had in the SEO meeting was not very clear on my part. I couched it as updating this page as a part of Wellnessesity's SEO work for this month, but upon reflection, wonder if based on what we do for SEO pages, the above would be included in SEO page cost.  

Please let me know for future pages and tasks.
Michael, SEO
This page was created and paid for separately from the monthly SEO budget, correct?

From an SEO point-of-view, we normally consider word count the number 1 factor. What those words are obviously changes depending on what we are writing. We don't typically create a bunch of custom graphics for every page but we have created them in the past.  Since this page had a separate budget, and you see these elements on successful competitor pages, I think it makes sense to add them. If a page is especially important then it makes sense to do a little extra if we feel that's what's needed for it to perform well.  

Having said that, I don't know what was quoted to the client for this page's creation, so I can't say if it's out of scope.

Anything text related is easy to add (doc bio, insurance info, etc.). Same goes for adding images we already have. I'm assuming vein example images and badges fall into that category. Creating custom graphics and things like that are different, and I'm not really sure how we price those. It's not something I deal with.

I only used "additions" in my early message because the page is currently live and doesn't have these elements. Not that doctor info, images, and badges are out of the ordinary.
Nicol Razon, Medstar Correct
Nicol Razon, Medstar TY 4 clarifying
Kamie Allen, Content Manager
Nicol Razon, Medstar Nicol Michael, SEO Michael The Varicose Veins service page was done outside of their SEO work for the month, so it was an additional charge. If a page is to be part of their SEO content, we need to know to mark it that way for our pages and references so we work within our allotted 1500 words of new SEO-optimized content. Hope this helps from my end!

As far as graphics and badges, etc. To my knowledge, those are done for all paid SEO optimized service pages. Alyssa Workman, Medstar Alyssa  may be better able to help truly explain this as it's a little out of realm. 
Alyssa Workman, Medstar
Nicol Razon, Medstar Nicol yes, we will be sure it is optimized. Please let me know what additional badges you want on this page. Will it be a new/unique badge or one that is listed on an alternative page? 

Michael, SEO Michael Kamie Allen, Content Manager Kamie Nicol Razon, Medstar Nicol so you know, we do create SEO-optimized info graphics quarterly to replace one of the two GMB posts for the month the graphic is scheduled to go live. If you have an idea for this particular service page we can do it. Otherwise, the plan was to get this client an Emsculpt NEO treatment area graphic since I see that is one of this client's current focus treatments. 

Let me know how I can help further. 
Michael, SEO 👍
Nicol Razon, Medstar
Hi Team,
Thanks for all of the communication on this.  Let's please move forward with the steps as previously outlined in  Re: Unique SEO content for Veins - running ads - Well Nessesity - www.wellnessesity.life - Let Loose NJ - 🔴 SEO client 🔴 -  NR and acknowledged by Michael in his post above "items to add".

I see the "self-diagnosis" photos section has already been acknowledged by Ivonne in her excel on Pending projects (from her Maternity Plan email), great!

Since an SEO graphic is currently out of scope and, there is already a planned NEO update, can we please schedule SEO graphic for next month, and it can be counted w/in 3rd quarter?

Thank you, Alyssa Workman, Medstar Alyssa Kamie Allen, Content Manager Kamie Michael, SEO Michael !
Michael, SEO 🤘
Alyssa Workman, Medstar 👍
Alyssa Workman, Medstar
Nicol Razon, Medstar Nicol to verify, the SEO graphic for next quarter will be related to Varicose Veins, correct? 
Nicol Razon, Medstar YES
Nicol Razon, Medstar
Alyssa Workman, Medstar Alyssa Michael, SEO Michael Kamie Allen, Content Manager Kamie  can you please confirm this is on the schedule for them?
Alyssa Workman, Medstar Yes
Alyssa Workman, Medstar
Nicol Razon, Medstar Nicol I have tasked this graphic, but as I am aware, this client is ending SEO services at the end of the month. Since we are a month into the 3rd quarter and you requested it for this month we will get it up. I had it but got confused about if I should when they announced they are ending SEO at the end of this month. I didn't get it tasked yet. Just tasked it here. Thanks for the reminder.  
Kamie Allen, Content Manager
Hey team, are we good to close this task out?
Alyssa Workman, Medstar Yes
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.