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Willow Aesthetics l willow-chill.com l willow-aesthetics.com l willow-aestheticstx.com- Judi

Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management * CSM - Judi
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Digital Marketing Campaigns & Set Up

✔ Google is poaching a client - response requested

Nicol R. added this on
Completed by Shane Q.
Assigned to
Shane Quast, Medstar Shane Q.
Notes
Hi Shane Quast, Medstar Shane
Willow got the email shown below. I do not feel like I have the expertise to answer well here. Can you please create a video to show them that Google is showing them data that is meant to sell them on their services?
p.s. the letter says "above 15 conversions in 30 days" and our campaigns are beating that bar.

I'll also fwd the email so you can see it better
Willow from Google letter 11-9-23 JPEG.jpg 122 KB • Download


Willow from Google letter 11-9-23 jpeg 2.jpg 51.5 KB • Download

Comments & Events

Shane Quast, Medstar Shane Quast
Nicol Razon, Medstar Nicol This is a sales email trying to get the client to spend more money. Both Meta and Google send these to our clients all the time. Ask Chris Zelig, Medstar Chris how we wants to handle. 

This is from a person who has knowledge of the account, goals, or business. 
  • CPC is an irrelevant metric to start, how are they even defining a "peer group" people running ads on Coolsculpting? Highly doubt it. There's nothing useful here. 
  • I agree that tCPA is better than Max Conv, but none of our clients have ever been happy on tCPA because they have no idea how to value their own leads. The point is moot if you cannot do this. 
  • Pmax is a gigantic waste of money that Google is trying to force on everyone and will do nothing but benefit google. 

Short answer, take any advice received with Google with a grain of salt. Their number one goal is to get you to spend more money. All advice given favors Google first and the client second. 
Nicol Razon, Medstar TY
Notified 2 people
Shane Quast, Medstar
Shane Quast completed this to-do.