✔ Green Light-Consolidate google campaigns for Boerne and San Antonio
Completed by Nicol R.
- Assigned to
-
Chris Z.
Hector M.
Shane Q.
- Notes
-
Hi
Please update campaigns. San Antonio only for now. NOTE offer change to : 50% OFF (8+ treatments)
Platform - Google Ads -
Service - Dermal Fillers
Budget - $1500
Location - 16535 Huebner Road, Suite 108 San Antonio, TX 78248
Special - $225 off a syringe
Targeting - Shane decides - he knows area well
Landing Page - https://willow-aestheticstx.com/Dermal-fillers
Google ads ID: 439-920-4219 - Willow Aesthetics
Competitors - None
Platform - Google Ads -
Service - Coolsculpting
Budget - $7,500.00
Location - 16535 Huebner Road, Suite 108 San Antonio, TX 78248
Special - 50% off 8+ treatments
Targeting - Shane decides - he knows area well
Landing Page - https://willow-aestheticstx.com/coolsculpting-elite
Google ads ID: 439-920-4219 - Willow Aesthetics
Competitors - None
Platform - Google Ads -
Service - Coolsculpting Elite + Dermal Fillers consolidated campaign for Boerne
OFF FOR NOW
Notes
You already know thisclient wants to target Kerrville, Comfort, Fredericksburg, Ingram, Fair Oaks Ranch, and surrounding areas AND as far northeast as New Braunfels, Texas. Willow Aesthetics gets customers from all of these areas.
See what you think is best for the San Antonio campaign only.
From previous notes:
See map below. We're looking at a 40 mi. radius out of the Boerne location to cover everything the client mentions + their San Antonio location in Shavano Park.
Updated by
Nicol
P.S. their Boerne location is the one getting new braunfels clients b/c those folk rather skip the SA traffic and take the back roads to Boerne. But maybe you already knew this :-D
This client has Dermal Fillers campaigns on Google ads set at $1,500 per each location.
Above you have "Consolidate campaigns" with a $1,500 budget.
So does this mean it will only be $1,500 for both locations now?
see below
Platform - Google Ads -
Service - Dermal Fillers
Budget - $1500
Location - 16535 Huebner Road, Suite 108 San Antonio, TX 78248
Special - $225 off a syringe
Targeting - Shane decides - he knows area well
Landing Page - https://willow-aestheticstx.com/Dermal-fillers
Google ads ID: 439-920-4219 - Willow Aesthetics
Competitors - None
Platform - Google Ads -
Service - Coolsculpting
Budget - $7,500.00
Location - 16535 Huebner Road, Suite 108 San Antonio, TX 78248
Special - 50% off 8+ treatments
Targeting - Shane decides - he knows area well
Landing Page - https://willow-aestheticstx.com/coolsculpting-elite
Google ads ID: 439-920-4219 - Willow Aesthetics
Competitors - None
Platform - Google Ads -
Service - Coolsculpting Elite + Dermal Fillers consolidated campaign for Boerne
OFF FOR NOW
Per today's meeting with Megan
Consolidate all Boerne
Consolidate all San Antonio
-will include list of additional services when she responds
-for now include general med spa terms for 20% off?
-20K to 25K as you see is needed for all campaigns. We have 3k on botox in Meta
we will keep 8+ treatments in the Google ad for now (Not to drop it until we have an idea of her coop budget)
Platform - Google Ads -
Service - Coolsculpting Elite
Special - 50% off
Targeting - Your call
Location - talked in meeting about adding Dominion, south of Fair Oaks. "all along 46", Kerrville.
Landing Page - https://willow-aestheticstx.com/coolsculpting-elite
Google ads ID: 439-920-4219 - Willow Aesthetics
Competitors - None
" I think for budget purposes I would like to explore Meta-based advertising for coolsculpting/cooltone since Google is so saturated/expensive. I'm all ears on what you guys recommend. I appreciate all of your help in strategizing this San Antonio Market."
and in a 2nd email
"I want to shift to Meta-heavy advertising..." I explained the difference in leads quality.
I checked her META account and see that in July, Botox was at 1000 and Coolsculpting was at 1000
So the figures above can still stand but know that you have full power to allocate more to the CS Meta campaign
Microneedling
20% discount for new clients, not to be combined with other offers.
You're right. In the meeting she okay'd up to 25K total and the majority for Google. Then came back in emails with what I quoted above about adding more money to the Meta campaigns because Google is so expensive. Maybe from her rep? The underlining theme is "I trust you guys, just deliver leads, I need to sell" so whatever gets the job done.
Thank you
Thank you!
Services
Microneedling
General Spa
LP
https://willow-aestheticstx.com/
Offer
20% discount for new clients, not to be combined with other offers.
If you say it's a 'no', then we won't.
You can close this task out or leave open for future
FYI,
Per CZ, I'm going to have web dev add content about these services to the home page so that we can drive those services to the home page of their microsite ahead of us taking over their full site.
Services
Microneedling
General Spa
page
https://willow-aestheticstx.com/
Offer
20% discount for new clients, not to be combined with other offers.
I'll set up the rest of these services.
https://willow-aestheticstx.com/
Per CZ, I'm going to have web dev add content about these services to the home page so that we can drive those services to the home page of their microsite ahead of us taking over their full site.
This was done here: Update Home page to run consolidated campaign ads - Willow Aesthetics - www.willow-chill.com - NR
(Don't shoot the messenger here, me!)
Their Google account is running ads. They do still have to authenticate but Google is charging them and running now.
Services
Microneedling
General Spa
page
https://willow-aestheticstx.com/
Offer
20% discount for new clients, not to be combined with other offers.
https://willow-aestheticstx.com/
since there is so much info on this task, should we create a new clean task?
pull Diamondglow, Kybella, Sculptra, Chemical Peels, Microneedling - from google ads and put onto Meta. Task creatives for all of theses. Funnel to home page on willow-aestheticstx.com
Keeping dermal fillers, CS, and general spa on consolidated