Willow Aesthetics l willow-chill.com l willow-aesthetics.com l willow-aestheticstx.com- Judi

Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management * CSM - Judi

New Meta Campaigns for ID: 573434636544781

Assigned to
Chris Zelig, Medstar Chris Z. Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane - shiny new task, 10/17/23

Competitors: None for all treatments

Platform - Meta
Service - Botox
Location - 2 locations, 25 miles away from each other.
1) 4118 Pond Hill Rd
Shavano Park, TX 78231
2) 604 North Main Street, suite 200 Boerne, TX 
Budget -3200
Special - $50 Off, New Client Special, 50 Unit Minimum
Targeting - Shane decides for each location based on knowledge of S.A.
Landing Page - https://willow-aestheticstx.com/botox/
Facebook ID: 573434636544781
Facebook Client Business Page:: https://www.facebook.com/willowaestheticssa/

Platform - Meta
Service - Coolsculpting
Location - 2 locations, 25 miles away from each other.
1) 4118 Pond Hill Rd
Shavano Park, TX 78231
2) 604 North Main Street, suite 200 Boerne, TX 
Budget -2500/month
Special - $800 Off -Treatments for only $154/month!
Targeting -  Shane decides for each location based on knowledge of S.A.
Landing Page - https://willow-aestheticstx.com/coolsculpting-elite/
Facebook ID: 573434636544781
Facebook Client Business Page:: https://www.facebook.com/willowaestheticssa/
Creative:
Ad Copy:

Headline:
Experience the Ultimate Fat-Freezing Solution!

✨ Sculpt your dream physique with Coolsculpting Elite at Willow Aesthetics.
  • Freeze and reduce stubborn fat after the first treatment.
  • Eliminate up to 20-25% of treated fat cells.
  • Fewer risks and less downtime than surgical liposuction.
🎉 Special Introductory Offer: Treatments for only $154 a month!

Why Willow Aesthetics?
  • We are the leading medspa in San Antonio, TX.
  • We are in the top 1% of Allergan providers in the nation.
  • Our team brings years of expertise and unmatched professionalism to help each patient achieve their body goals. 
Begin your body transformation today: www.willow-aestheticstx.com
 

Platform - Meta
Service - DiamondGlow
Location -  4118 Pond Hill Rd
Shavano Park, TX 78231
Budget - $1000 
Special - 20% OFF New Client Special 
Targeting - Shane decides for each location based on knowledge of S.A.
Facebook ID: 573434636544781
Facebook Client Business Page: https://www.facebook.com/willowaestheticssa/
Competitors: None
Notes - run DiamondGlow for San Antonio location ONLY
Creative:
 
Headline: 20% OFF DiamondGlow Facial

Discover the ultimate secret to luminous, radiant skin with the DiamondGlow™ Facial Treatment at willow-aestheticstx.com. This revolutionary skincare experience leaves skin looking brighter, smoother, and instantly renewed. More than a glow. It's a skin transformation.

After 1 in-office treatment, skin appears:
- Brighter
- Fresher
- Healthier
- Clearer, with unclogged pores
- More even in tone

after multiple treatments, see improved appearance of:
- Fine lines & wrinkles
- Roughness & dryness
- Dark spots & skin discoloration
- Dull, congested skin

Experience this next-level, noninvasive skin-resurfacing treatment. For a limited time, get 20% OFF.


Platform - Meta
Service - Sculptra
Location - 2 locations, 25 miles away from each other:
1) 4118 Pond Hill Rd
Shavano Park, TX 78231
2) 604 North Main Street, suite #200 Boerne, TX  
Budget - $1600
Special - 20% OFF New Client Special
Targeting -  Shane decides for each location based on knowledge of S.A.
Facebook ID: 573434636544781
Facebook Page: https://www.facebook.com/willowaestheticssa/
Competitors: None
Creative:

Headline: 20% Off Sculptra

Reverse the effects of aging with Sculptra at www.willow-aestheticstx.com. FDA-approved injection tailored to revitalize the face, body, and butt, delivering exceptional results without any downtime.

Indulge in a liquid facelift that revives the skin's natural glow. Reduce wrinkles and lines, while boosting collagen production to restore volume and enhance firmness.

Rediscover youthful body contours, diminish cellulite, and fade stretch marks. Reshape and plump the booty non-surgically with Sculptra BBL enhancements, achieving desired curves and smoothing out hip dips for a perfect transformation.

Don't miss out on this exclusive opportunity to sculpt and rejuvenate with Sculptra. Book now and receive a 20% OFF discount.


Platform - Meta
Service - Microneedling
Location - 2 locations, 25 miles away from each other:
1) 4118 Pond Hill Rd
Shavano Park, TX 78231
2) 604 North Main Street, suite #200 Boerne, TX  
Budget - $1000
Special - 20% OFF New Client Special
Targeting -  Shane decides for each location based on knowledge of S.A.
Facebook ID: 573434636544781
Facebook Page: https://www.facebook.com/willowaestheticssa/
Competitors: None
Creative:

Transform Your Skin with Microneedling 20% OFF

Reveal your inner radiance with our microneedling treatment, the secret to flawless, youthful skin. ✨

Experience the Benefits:
🌟 Enhance skin texture and tone
🌟 Minimize fine lines and wrinkles
🌟 Fade scars and stretch marks
🌟 Stimulate natural collagen production

Why Choose Willow Aesthetics?
🏆 San Antonio's Premier Medspa
🏆 Trusted by the Top 1% of Allergan Providers Nationwide
🏆 Our Expert Team is Committed to Your Skin's Perfection

Unlock the Beauty Within:
🎁 Special Introductory Offer: 20% OFF Microneedling 
👉 Hurry, this offer won't last long!

Begin your journey to flawless skin today: www.willow-aestheticstx.com




Hector Mota, Operations Manager at Medstar Hector - updated 10/17/23 from the previous task by Nicol Razon, Medstar Nicol
Ad copy, address, DiamondGlow updates in notes - 10/19/23 - Nicol Razon, Medstar Nicol
Budget update 10/22/3 - Nicol Razon, Medstar Nicol  

Comments & Events

Shane Quast, Medstar
On it!
Shane Quast, Medstar
Nicol Razon, Medstar Nicol  what are the budgets for Google now? They didn't make it to this new task. 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane
why would you want Google ads info on a Meta campaign task?
Just in case, the present budgets I have for this client on Google ads are as follows:

Consolidated campaigns - Google ads -
Coolsculpting E - San Antonio | $7,000.00
Coolsculpting E - Boerne | $3,000.00
Nicol Razon, Medstar
Shane Quast, Medstar Shane - we have some corrections from Megan.

- use NEW S.A. address:
4118 Pond Hill Rd
Shavano Park, TX 78231

- Please  run DiamondGlow for San Antonio location ONLY

 - please use the ad copy below for Coolsculpting 

Ad Copy:

Headline:
Experience the Ultimate Fat-Freezing Solution!

✨ Sculpt your dream physique with Coolsculpting Elite at Willow Aesthetics.
  • Freeze and reduce stubborn fat after the first treatment.
  • Eliminate up to 20-25% of treated fat cells.
  • Fewer risks and less downtime than surgical liposuction.
🎉 Special Introductory Offer: Treatments for only $154 a month!

Why Willow Aesthetics?
  • We are the leading medspa in San Antonio, TX.
  • We are in the top 1% of Allergan providers in the nation.
  • Our team brings years of expertise and unmatched professionalism to help each patient achieve their body goals. 
Begin your body transformation today: www.willow-aestheticstx.com
Shane Quast, Medstar
Got it
Nicol Razon, Medstar 💪
Nicol Razon, Medstar
Shane Quast, Medstar Shane FUN TIMES AHEAD
Megan has requested budget changes. I told her this is the last change she gets for 30 days.

I have updated these in the notes above.

Coolsculpting new budget - $2500
Botox NB - 3200
Sculptra NB - 1600

Hector Mota, Operations Manager at Medstar Hector  please note new budgets
Hector Mota, Operations Manager at Medstar
Thank you Nicol. Client's spreadsheet updated. 
Shane Quast, Medstar
What are the landing pages for DiamondGlow, Sculptra, and Microneedling? I cannot launch without these
Chris Zelig, Medstar
Shane Quast, Medstar Shane - push the following service (DiamondGlow, Sculptra, and Microneedling) to the HOME page
Shane Quast, Medstar
Nicol Razon, Medstar Nicol  Please prepare the client that she will likely receive very few or no leads from DiamondGlow, Sculptra, or Microneedling. I just don't want her to be surprised when they don't perform. 
Nicol Razon, Medstar
Thank you, will do Shane Quast, Medstar Shane  I appreciate the disclaimer. I'll email her now.
Nicol Razon, Medstar
Shane Quast, Medstar Shane is it possible to give Megan a sort of read only access to her sub-account only?  megan@willowsa.com

She had read only access w/ Advance Leads and wants the same for Facebook since her ads are now on our Medstar Clients account
Shane Quast, Medstar
Nicol Razon, Medstar Nicol  What is a sub-account? I'm not sure what she needs access to. 
Shane Quast, Medstar
She cannot have access to Medstar Clients, or she will see performance from all clients in this account? 
Hector Mota, Operations Manager at Medstar Correct... no no
Nicol Razon, Medstar
Shane Quast, Medstar Shane that's what I thought but I needed to confirm with you. 
Without this, she will be asking me to send weekly reports - which is fine, I just need to have something to show!
Shane Quast, Medstar
Nicol Razon, Medstar Nicol  Should I write copy for the other services? 
Nicol Razon, Medstar
Shane Quast, Medstar Shane , good morning! Yes. Please write ad copy for Sculptra, Diamondglow, Microneedling.

Ivonne Ackerman, Medstar Ivonne please note that this fell through the cracks. I didn't task out ad copy thinking we had this in demo. 
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol we have this.

Shane Quast, Medstar Shane  I've updated the task with the ad copy. 
Shane Quast, Medstar
Thank you Ivonne Ackerman, Medstar Ivonne   I'll get this going. 
Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
I am seeing 5 campaigns on this task: Microneedling, Sculptra, Diamond Glow, Coolsculpting, Botox

However, I am only seeing these 3 active for this client right now in Medstar Clients
account. 
MS | Willow Aesthetics - Diamond Glow  - 11/7/23
MS | Willow Aesthetics - Coolsculpting Elite - 10/27/23
MS | Willow Aesthetics - Botox -  10/27/23

What happened to the other two; Microneedling and Sculptra campaigns?
Nicol Razon, Medstar yes pls
Nicol Razon, Medstar
Hi Shane Quast, Medstar Shane  I echo Hector's question. If you are not going to run a campaign then you can say so so I don't lead the client on. Chris had this conversation with the client and wanted this to move fwd regardless of the fact they are running to the home page. 
Shane Quast, Medstar
Nicol Razon, Medstar Nicol They're live on Meta. 

As for Google, I teach my team constantly from day one to always do what is in the client's best interest, no matter what. As such, they have refused to push the additional services live as it will be a 100% waste of money (same on meta). I will have to push this live myself, but I will again request that we not do this. I do not like burning client's dollars for no reason. 
Ivonne Ackerman, Medstar I like this
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane we highly value your expertise and direction on any of these campaign set ups. I just wanted to make sure there was a reason why the other 2 services were not running. 

So to be clear; you are saying that running Microneedling and Sculptra campaigns on Facebook will be a waste of money?

I will fwd this to Chris so he can make the final determination. 

Thanks.
Chris Zelig, Medstar
Shane Quast, Medstar Shane Nicol Razon, Medstar Nicol - is this a waste of money because they do not have unique landing pages? If so we need to communicate to the client that our ad specialist is concerned and we can give her a great deal on the build out but we do need to do what is best for the client. Nicol Razon, Medstar Nicol slack me about this
Ivonne Ackerman, Medstar correct
Shane Quast, Medstar
Chris Zelig, Medstar Chris  Yes, a waste because we don't have landing pages. 
Nicol Razon, Medstar
Shane Quast, Medstar Shane Chris Zelig, Medstar Chris Ivonne Ackerman, Medstar Ivonne  

Well, now we know!  Let us not offer to run from a home page ever again!