Willow Aesthetics l willow-chill.com l willow-aesthetics.com l willow-aestheticstx.com- Judi

Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management * CSM - Judi

Update Creative - Coolsculpting - Meta

Assigned to
Nicol Razon, Medstar Nicol R.
Notes
Ivonne Ackerman, Medstar Ivonne
Brittany Redding, Digital Marketing Manager at Medstar Brittany

This client will move all Meta ads to either a white label account or our own Medstar Clients, which ever we decide.  She wants these up asap.

Platform - Meta
Service - Coolsculpting
Special -OFFER: $800 Off -Treatments for only $154/month!
Location - 2 locations, 25 miles away from each other.
1) 4118 Pond Hill Rd. Unit 202 San Antonio, TX 78231
2) 604 North Main Street, suite 200 Boerne, TX 
Budget - Shane has decision-making authority here. He knows the client's max and is moving more budget to Meta from Google
Facebook Page: https://www.facebook.com/willowaestheticssa/
Competitors: None
Ad Copy - needed for the updated offer
Notes -
Client likes the creative I showed her from this task: Re: Q2 Coolsculpting Ads - Medstar Creative Team
including the types of models, the colors, etc. 

She wants to use any copy that will produce results as long as FB accepts it so "Kill fat cells" may not be good for FB but she loves it.  "Fat cells frozen after just one treatment" or "Fat Cells Gone After the First Treatment"

The $154 a month is for financing. I know that financing verbiage is often restricted by FB. We can try "payments" as CZ suggested.


Comments & Events

Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol it isn't that strong of an offer. I'm guessing she's basing this on 8 cycles? If she can have the promotion be for a smaller package, it would be better so the price point is $97 a month and she'll beat the competitors on the market and then upsell them more. It would be:

Starting at only $97 a month

Also, this would be the perfect place to include in the notes what makes willow stand out. I believe she mentioned this on our call? Can you remind me?
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne the $154 is how low she said their financing with Cherry can go for one month of payments.
I don't know if that is for 8+ cycles - but I will ask again to be sure the financing can't go lower.

Willow's value proposition is that they deliver CoolSculpting results. They know how to assess a patient and, know how to create a treatment plan based on the individual person's current body and desired outcome.

I will also follow up on this. 

Thank you for the feedback!
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne  
From Megan, 
"If you need to lower the financing price that's fine, but $97 is not realistic. Whatever you think is best.

We don't finance anything less than $2000 transactions. So unless they have their own credit card it doesn't matter.

Our office is different because we are the only office that has a GUARANTEE in place for coolsculpting. 
We were the FIRST and still only coolsculpting-only boutique in San Antonio/Boerne.
Our providers have a combined experience of 15 years of Coolsculpting.

I like what you said about "Freeze and kill" fat in one treatment (non co-op).

The point of this new ad is for coolsculpting. We are trying to get away from MEP requirements and go rogue with this thinking, so whatever you have to do to set us apart from our competitors we are willing to do. Right now we fall in line with every other office's 50% off ads. Let me know what your team thinks. I appreciate you getting back to me so quickly!! I'm now spoiled :)"
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  can you please help interpret what she is saying. What will be the final offer that you as the CSM would like (I just gave my point of view but have no history with the client) and what is the USP (summarized). I appreciate your help!
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne
I had asked her what the lowest financing offer could be and she had originally said it was $154 which would be something like 13 months. $97 a month would perhaps be financing that is more months than are realistically offered by Cherry?

Let me connect with Chris Zelig, Medstar Chris  on this tomorrow since he is the one who had originally presented the $150/mo financing promo to this client. In the meantime, I'll see what else I can find out there for Coolsculpting that is competitive in the S.A market. 
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  she just needs to beat the other offer. the local competitor's offer. thank you!
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne please see notes. this is what she will do after an email thread w/ chris and I

OFFER: $800 Off - Treatments for only $154/month!
Brittany Redding, Digital Marketing Manager at Medstar
Roan Herrera, Graphic Designer Roan I will drop videos for this task. Can you please gather some stills?

OFFER: $800 Off with monthly payments of $154/month
Roan Herrera, Graphic Designer Sure!
Brittany Redding, Digital Marketing Manager at Medstar
Roan Herrera, Graphic Designer Roan  Actually, can you drop videos as well? Thank you!
Roan Herrera, Graphic Designer
Brittany Redding, Digital Marketing Manager at Medstar
Roan Herrera, Graphic Designer Roan Thanks for dropping these. These are actually for CoolSculpting Elite though. Can you please update the graphics to reflect that, and there is a specific folder for CoolSculpting Elite videos as well that are different than the CoolSculpting ones.

Nicol Razon, Medstar Nicol  In the future, can you make sure the service part of the task is clear about whether it's CoolSculpting or CoolSculpting Elite? Thank you!
Nicol Razon, Medstar Yes, I will!
Nicol Razon, Medstar TY, Good catch
Nicol Razon, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Roan Herrera, Graphic Designer Roan The offer is definitely correct as I wrote it, however, upon looking at it in the graphic and with the way the fonts are positioned, I realize it is not a very clear offer.

I found a few of the graphics on cavna, Roan Herrera, Graphic Designer Roan and have updated the 2nd line to "Treatments for only $154/month!" on this project only: https://www.canva.com/design/DAFvxJKm-x0/rfiDOfXf_77GtCJzpVrY7g/edit

Can you please update the tagline for the offer on the other projects that have some of this campaign's graphics? I've updated notes to reflect the new offer
Roan Herrera, Graphic Designer Copy that!
Brittany Redding, Digital Marketing Manager at Medstar
Roan Herrera, Graphic Designer Roan  My comment might have gotten missed above Nicol's. These graphics need to say CoolSculpting Elite instead of CoolSculpting. Also, we need the CoolSculpting Elite videos. The ones you dropped are CoolSculpting. 
Roan Herrera, Graphic Designer Noted
Roan Herrera, Graphic Designer
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol  These are good to go
Nicol Razon, Medstar
Thank you Brittany Redding, Digital Marketing Manager at Medstar Brittany ! I love the creative! I still need ad copy, however. Unless I missed it above?
Would I task this to Hannah?

from notes above:

Ad Copy - needed for the updated offer
Notes -
She wants to use any copy that will produce results as long as FB accepts it so "Kill fat cells" may not be good for FB but she loves it.  "Fat cells frozen after just one treatment" or "Fat Cells Gone After the First Treatment" since this will compete with sonobello.

The $154 a month is for financing. I know that financing verbiage is often restricted by FB. We can try "payments" as CZ suggested as in "Treatments for only $154 a month!".
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah Can you please create some Meta ad copy for this? We have some CoolSculpting ad copy, but can you create some that focuses more on copy that will produce results as long as FB accepts it "Kill fat cells" may not be good for FB, but she loves it.  "Fat cells frozen after just one treatment" or "Fat Cells Gone After the First Treatment" since this will compete with sonobello.

The $154 a month is for financing. I know that financing verbiage is often restricted by FB. We can try "payments" as CZ suggested as in "Treatments for only $154 a month!".
Brittany Redding rescheduled this to-do
Was
Now
Ivonne Ackerman, Medstar
Hannah, Client Success Manager at Medstar Hannah , Shane created this ad copy so we can follow this new format - Brittany Redding, Digital Marketing Manager at Medstar Brittany take note:


SAMPLE 1

Headline:
The Future of Skincare is Here – Experience It First!

✨ Dive into the groundbreaking HALO Laser Resurfacing at Boulder Valley Laser & Cosmetic:
  • Far more comfortable than old-school methods.
  • Rapid recovery so you can get back to living your life.
  • Every treatment is crafted to your unique skin needs and goals.
🎉 Exclusive New Client Offer: Get $100 OFF your first session!

Why Boulder Valley Laser & Cosmetic?
  • Expert physicians, always there for you.
  • Located within our esteemed medical practice at the hospital.
  • We pride ourselves on our dedication to safety and achieving natural, beautiful outcomes for our clients.
Ready for radiant skin? Learn more: https://goboulderlasercosmetic.com/halo/

SAMPLE 2

Headline:
Step into a New Era of Skin Revitalization!

Discover the wonders of HALO Laser Resurfacing at Boulder Valley Laser & Cosmetic:
  • Less discomfort, more outstanding results.
  • Swift recovery times, no prolonged pauses in your routine.
  • A skincare solution, curated just for you.
🔥 Special Introductory Offer: New clients enjoy $100 OFF their initial treatment!

The Boulder Valley Promise:

  • Always-on-site physicians to guide your journey.
  • Emphasis on procedures that look natural and safe.
Embrace transformative skincare today: https://goboulderlasercosmetic.com/halo/

SAMPLE 3

Headline:
"Unlock Timeless Beauty with Advanced Skincare!"

Experience the evolution of skincare with HALO Laser Resurfacing at Boulder Valley Laser & Cosmetic:
  • A comforting approach to modern skin treatments.
  • Fast recovery, so life doesn’t skip a beat.
  • Tailored treatments designed around your individual skin aspirations.
New Client Bonus: Claim your $100 discount on your first session!

Why Choose Boulder Valley?
  • Consistent physician availability, ensuring top-tier care.
  • A commitment to enhancing your natural beauty safely.
Begin your skincare renaissance now: https://goboulderlasercosmetic.com/halo/
Hannah, Client Success Manager at Medstar On it! Thank you
Hannah, Client Success Manager at Medstar
Ivonne Ackerman, Medstar Ivonne - What do you think? I used information from their website for the "why willow aesthetics". Nicol Razon, Medstar Nicol since you know the client best. Let me know if you have any suggestions for that section.

Headline: Experience the Ultimate Fat-Freezing Solution!

✨ Sculpt your dream physique with Coolsculpting Elite at Willow Aesthetics.
  • Freeze and reduce stubborn fat after the first treatment.
  • Eliminate up to 20-25% of treated fat cells.
  • Fewer risks and less downtime than surgical liposuction.
🎉 Special Introductory Offer: Treatments for only $154 a month!

Why Willow Aesthetics?
  • We are the leading medspa in San Antonio, TX.
  • We are in the top 3% of Allergan providers in the nation.
  • Our team brings years of expertise and unmatched professionalism to help each patient achieve their body goals. 
Begin your body transformation today: www.willow-aestheticstx.com
Ivonne Ackerman, Medstar this is so great
Ivonne Ackerman, Medstar thank u!!
Nicol Razon, Medstar TY @hannah
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  this is ready for you to create the task for Shane. 
Nicol Razon, Medstar TY
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  please close this task when you task Shane.
Nicol Razon, Medstar
Nicol Razon completed this to-do.