Willow Aesthetics l willow-chill.com l willow-aesthetics.com l willow-aestheticstx.com- Judi

Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management * CSM - Judi

Web Design Project Start Here

Assigned to
Alyssa Workman, Medstar Alyssa W. Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivonne Ackerman, Medstar Ivonne A.
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **


CLIENT SUCCESS MANAGER:
Nicol


DEVELOPERS WORKING ON THIS WEBSITE:TBD


HOSTING: WpEngine



FINAL WEBSITE URL:  willow-aestheticstx.com


REFERENCE(S) URL: https://www.willow-aesthetics.com/

https://www.willow-chill.com/


CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE: Coolsculpting Elite
FINAL URL & SLUG:
TBD
CONTENT:
Demo
OFFER:
50% off 10+ treatments5
BADGES:
#1 Coolsculpting Elite Provider, Top 500 Allergan account, Top Rated Medspa
NOTES:

SERVICE: Botox
FINAL URL & SLUG:
TBD
CONTENT:
Demo
OFFER:
$50 new client special
BADGES:
Top 500 allergan account, Top Rated Medspa
NOTES:

SERVICE : Dermal Fillers
FINAL URL & SLUG:
TBD
CONTENT:
Demo
OFFER:
$225 off a syringe
BADGES:
Top 500 allergan account, Top Rated Medspa
NOTES:



ALL OTHER SERVICE PAGES: 

SERVICE :
CONTENT:
NOTES:


HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
NOTES:


CONSULTS THAT ARE FREE: Free consults with CC 


FINANCING: Care credit, Cherry 

https://pay.withcherry.com/willow-aesthetics
https://go.carecredit.com/consumer/home?sitecode=CCCALDS2X

 

LEAD NOTIFICATIONS:  hello@willowsa.com


MAIN PHONE NUMBER: (210) 807-3039 


GOOGLE BUSINESS PROFILE:  TBD


CLIENT COMPETITORS UNDER MEDSTAR:
 None


NOTES: Nicol will continue to post assets as they come in. 

Approved a "sexy" look in the models or "what works best". "classy sexy" for the aesthetics side and more lifestyle athletic for the coolsculpting. 
"We definitely want to try and stick with the colors but in terms of style I think we are open to suggestions."
From first meeting, "Maybeline commercial look" (working women who look like models) feels her current chill site is boring"

PAID OR COMP'ED SITE: PAID


----- BEFORE AUDIT ----- CSM IGNORE ----


Comments & Events

Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  do you know if there were any design notes? Did the client want to stay with the same look from their current site? 
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne the clients just confirmed they want a "classy sexy" for the aesthetics side and more lifestyle athletic for the coolsculpting. 
"We definitely want to try and stick with the colors but in terms of style I think we are open to suggestions."
From first meeting, "Maybeline commercial look" (working women who look like models) feels her current chill site is boring"
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac , team, 

Please be advised that I have secured: Delegate access under the name – Brian Haworth = For the domain willow-aestheticstx.com
Alyssa Workman, Medstar Nice 🤘
Alyssa Workman, Medstar Thank you!
Isaac Klausnser, Medstar 👍
Ivonne Ackerman, Medstar
thank you Hector Mota, Operations Manager at Medstar Hector !

Hi Nicol Razon, Medstar Nicol ! Do you know what the final domain will be? thanks for the design notes! so helpful!
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can you please set up a staging site using the dallas skin centre template?


willow-aestheticstx.com

Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - We have deleted the dallas skin care website from our server. We have the local backup copy though. Do you need me to restore it and save it as a template for this and future clients?
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac no need for now. It's one of my favorite templates so just keep the local backup. let's use this which is similar for the template:
https://thrivemedspa.org/
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - OK. Got it.

Here you go

https://willow-aestheticstx.com/wp-admin/

medstar / Letmein123#@!

Login prompt credentials are the same.

Will we be also doing the security of this website?
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please add this task in the Creative project folder for Zaib? Please see how I give him these website projects so you can give him just the relevant info.

Thanks!

Isaac Klausnser, Medstar Isaac  no you won't be doing the security. 
Brittany Redding, Digital Marketing Manager at Medstar done. tagged you
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - OK. Got it. Thank you for confirming.
Brittany Redding, Digital Marketing Manager at Medstar
Isaac Klausnser, Medstar Isaac  The login credentials aren't working for me or Zaib. The window that popups up just disappears and reappears when I put in that login information. Please advise. Thank you!
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany try this for the prompt, it worked for me: 

demo / demo123#@! (normally what he uses on the prompt, maybe he forgot to updated it)

Then the dashboard login is:

medstar / Letmein123#@!
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - Thank you.

Brittany Redding, Digital Marketing Manager at Medstar Brittany - My bad. The correct login prompt credentials are what Alyssa has shared in her message.

demo / demo123#@!
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne  and team. I had a call with Megan (owner) and showed her the pages in progress. SHE LOVES THEM!! LOVES. Great job creative geniuses!
Brittany Redding, Digital Marketing Manager at Medstar woohoo!
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  awesome! And thanks for showing them the work in progress, thats something we would love to do more of moving forward. Thank you!!
Nicol Razon, Medstar 👍
Nicol Razon, Medstar
Hi Ivonne Ackerman, Medstar Ivonne , may I please request an edit:
I do not think that one of the models on the new home page will fit Willow's taste. 

Their old site has this very fun, athletic model who is sexy by default:



Can the very sultry sexy model on our home page be changed to one that matches the above in energy?  Here's the one I'm thinking of:


FYI, be ready for a few more of their edits. Do you suggest, in this case, I schedule a meeting to walk them through the site, ahead of Vania's front desk training? 
Nicol Razon, Medstar
Team - they have new, better hi-res staff headshots here: https://drive.google.com/drive/u/1/folders/1BJMwW6H5ByBTnMfg1G7vHwfd5XTuAW57

Our micro-site is missing staff on the About Us page
DELETE Ronnie,
ADD Christine, bio here.
ADD Kelly, bio below
ADD Bailey, bio  below


Ivonne Ackerman, Medstar Ivonne , Alyssa Workman, Medstar Alyssa , Brittany Redding, Digital Marketing Manager at Medstar Brittany - full warning, I anticipate this crew to be very picky with the microsite. Be available for feedback and don't take it personally.  They did call their old sites "boring", when I actually think they're pretty good!

Bailey is our results-driven Medical Aesthetician. She started out in the health and wellness industry 8 years ago as a Licensed Massage Therapist. After graduating at the top of her class from North Texas School for Swedish Massage, she worked alongside Psychologists to heal the mind, body & spirit as a whole. 
Bailey's passion for educating and helping others has led her to a fulfilling career in Medical Aesthetics. She graduated from Ogle School of Hair, Skin, and Nails and the National Laser Institute in 2022. 
As a Medical Aesthetician, she believes that healthy skin starts from within and has an integrative approach to skin care. Bailey is an Acne Specialist trained through Face Reality. She prides herself on building customized, results-driven treatment plans and skin care regimens. Bailey believes that combining multiple modalities such as facials, laser treatments, and medical-grade skincare work harmoniously together to become the perfect antidote to healthy, glowing skin.

Kelly is Nationally Board Certified as a Family Nurse Practitioner (NP-C) through the American Academy of Nurse Practitioners Certification Board. Kelly has been a registered nurse since 2010 with a focus in critical care.  Kelly became a Family Nurse Practitioner (NP-C) in 2015 and has spent the majority of her career in neurosurgery/orthopedic surgery.  She became certified through the American Academy of Facial Esthetics (AAFE) in neurotoxin and filler treatments in 2020.  Since that time she has continued to invest in furthering her education and skill set and attends regular trainings.  Kelly prioritizes delivering the most up-to-date services to her patients in the safest way possible.  Kelly has recently begun utilizing ultrasound to increase safety and efficacy.  
 
Instagram @kellybarker_fnp

Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Alyssa Workman, Medstar
Nicol Razon, Medstar Nicol   Rhonnie is on the new microsite and her bio matches, however, Rhonnie's higher-resolution image is not in this drive. Let us know when they confirm and if they have an image for Rhonnie. 

I see 2 more staff in this drive link than I see on their primary website besides Christine: Bailey & Kelly. 
Nicol Razon, Medstar see above, edit
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol I tasked out photo changes, thanks for the feedback! Yes, please schedule a quick call to go over site and creatives. Please invite me. Thanks!
Nicol Razon, Medstar 👍
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol let me know your thoughts: 

willow-aestheticstx.com

Nicol Razon, Medstar 🙏
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne  thank you! The cross-fit work out girls are much more on brand.
Nicol Razon, Medstar
Here is this model once more, however.  I'm sorry to be picky. Can she please be replaced? Alternatively, we can get feedback from the client herself! I'm only intuiting this!

Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany
Ivonne Ackerman, Medstar lets ask client
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol  I didn't task these photos out and don't even see where the developer got them from. Bailey isn't on the reference site. Do you have a photo for her?
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol  Nevermind. I see your conversation with Alyssa above. I will look through the drive and get this fixed
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol  Thanks for your helpful feedback. Zaib has updated the issues with the staff names and photos. We will leave the CoolSculpting photo as is for now pending feedback from the client. Thank you!
Nicol Razon, Medstar 👍 TY!
Alyssa Workman, Medstar Thanks!
Nicol Razon, Medstar
Hello Brittany Redding, Digital Marketing Manager at Medstar Brittany , Ivonne Ackerman, Medstar Ivonne , and Team!
Megan and Christine of Willow LOVED the site. They loved the athletic models and the inclusion of all body types. They feel the site really represents their brand. Way to go!

I also have edits from the preview meeting:

1. Remove the Diamond Allergan Partner badge on the home page and replace it with the Top 500 account badge. Replace the headline next to it with

WE ARE PROUD TO BE ONE OF THE
WORLD'S TOP 500 ALLERGAN PROVIDERS



2. ADD #200 to the Boerne location:

604 N. Main Street
Suite 200
Boerne, TX 78006


Please make sure it still links to this GMB on Google
3. they do not offer Restylane, they offer Juvederm. I told them we can keep the term for searches, and they agreed that they get calls for Restylane and convert those clients to Juvederm. But Juvederm needs the top spot on this page. All of their before and afters are Juevederm.

4. Boerne TX location is not going to the correct map on their Google widget on the Contact Us page. It is going to NM! LOL
This is the correct location.

Thank you!
Alyssa Workman, Medstar
I already took care of everything above except for the badge & Juvederm, Brittany Redding, Digital Marketing Manager at Medstar Brittany can you help locate that badge and correct Demo content for Juvederm and pass it to Zaib? I'll add some Restylane keywords back into the content once he updates the service page.

Nicol Razon, Medstar Nicol , their GMB was missing the 200 which is why we didn't add it before, I'll update GMB as well. It could take a day or so for the change to reflect on GMB. 

Strange about the view map on the contact page, because I recall it was correct. I am having the developer correct that. 
Nicol Razon, Medstar TY!
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol Just for your reference and to let the client know, their website: https://www.willow-aesthetics.com/filler/



says they offer Juvederm, Restylane, and Sculptra, which is where we got that info. If they don't carry it, I am wondering if they know this is on their site.  That is likely why they get calls for Restylane. 
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany good thing to mention! Let’s still get the content on this page https://willow-aestheticstx.com/dermal-fillers/ updated since it is primarily featuring Restylane in the body of the text, Juvederm is only mentioned at the bottom. Maybe we only need to change words, but I would be careful about that in case some claims aren’t accurate for Juvederm 
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa  I already gave Zaib the Juvederm demo content and asked him to replace the content on the page but keep before and afters. Thanks!
Alyssa Workman, Medstar I saw you update
Alyssa Workman, Medstar Thank you!
Nicol Razon, Medstar
Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany it's prudent to use a clients previous site as a reference, but business changes and either they had it in the past or, never had it at all but held a similar philosophy - to let it be on the page for keyword searches. 

They requested a change here and all we know is that's accurate. I'm not pointing fingers, and neither were they! 

Same as the missing #200 on the address. I happens! Do I wish every client audited the info they give us, sure! Will it happen? Likely not! I'm sometimes sweating to just get a straight answer on the big stuff!
Alyssa Workman, Medstar No biggie
Alyssa Workman, Medstar Just informing
Alyssa Workman, Medstar It happens :)
Alyssa Workman, Medstar
Didn’t take it that way Nicol Razon, Medstar Nicol we were just letting you know how/why. Not an issue, we don’t know what we don’t know and edits are bound to happen. Thanks for providing the feedback!
Nicol Razon, Medstar ❤️
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol  Yeah, to reiterate. We didn't take it that way. Always happy to make changes when the client needs them. Just making sure they knew their other live site says that. Thanks!
Nicol Razon, Medstar ❤️
Ivonne Ackerman, Medstar
Thank you all for taking care of this!
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  sounds good if you want to take that on. I appreciate your offering! 
Brittany Redding, Digital Marketing Manager at Medstar On it!
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany mmmh, we should have kept a Restylane section at the bottom, instead of having to add them in. Maybe ask Zaib to place a previous section below the Juvederm content. 

If audit has been finished please send to Isaac for trello. 
Alyssa Workman, Medstar Good thinking
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany trello has already been completed. GTM is also installed. We are proceeding with Facebook ads until their Google account is cleared up. We are waiting for them to book an FDT. Nicol is on top of Google & FDT. I’ll go through to follow up on things.

Brittany Redding, Digital Marketing Manager at Medstar Brittany  let me know once Zaib adds the section back about Restylane and I can look it over. 
Nicol Razon, Medstar
Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany  Update, their FDT is scheduled for this Monday, May 22nd, 11:30 AM, MT
Alyssa Workman, Medstar Nice 🤘
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.