Hi Melissa , the client is asking what the typical turnaround time is for this. Can you please provide me with a ballpark just so I can give it to her?

Ivonne typically its about a week but I'm going backpacking tomorrow so perhaps we can have Kamie  take this.  I could help her when ever I come into cell signal.  If we have a good source website to draw from, the plasma pen is similar enough to prp that I think Kamie could handle this new content just fine.  Just wanna make sure this is on a separate website as plasma is one of the words that flags Google ad policy.  

Ivonne Melissa  I'll take this on and work on it over the weekend. Should have it to you by Sunday or Monday! I'll let you know if I have any issues or questions. Thank you!

Kamie , I have demo contact on there. You can work on it throughout next week. You don't have to work on it this weekend. Please take time off and refresh and relax. Thank you for all of your help!

Ivonne Melissa  I just want to clarify what the client is using PRP for, skin tighteing or hair restoration? Or both? I want to make sure I target the right information. Also, are they using the Plasma Pen or Skin Pen? I'm trying to find more information on the devices. Thank you!

Kamie
Good questions.  Ivonne  please answer when you can

Melissa  I sent you an email about this.

Kamie the client sent me this info:

I do PRF (platelet rich fibrin) not PRP. It’s newer and much more effective than PRP. 

I use skin pen. So I either apply the PRF topically to the skin and then microneedle it in, or I do PRF injections so for example it’s really good for tear troughs (under eyes) instead of doing fillers or even before doing fillers to strengthen the skin in the area (make it less crepey, etc). And I also do PRF injections for hair restoration. I really want patients to see that it’s a completely natural and super effective regenerative treatment using your own stem cells and growth factors (however you can word that). I like the 100% natural, no additives.

Ivonne  thank you so much for this info!! I’ll research this and get it to you asap 

Hi Kamie  when do you think you can have this content by? And we're talking around the plasma right? since it flags google.

Ivonne I should have this finished today or tomorrow. I may tag Melissa  in just to make sure nothing in worded wrong or incorrectly so we can avoid any issues. I think I want to gear this service page towards microneedling WITH PRF so I may try to do the keyword as Microneedling PRF and then play up the use of PRF with the skin pen and then PRF injections for hair restoration. Melissa, what do you think? This is my first time creating a service page of this nature, so I want to make sure it is good. Thanks!!

Ivonne Melissa  I ended up targeting PRF Injections as a whole and wrote about both treatments, face and hair. Please let me know your thoughts

PRF Injections.Service Page.Balanced Beauty.KA.docx 18.6 KB • Download

 

Kamie these are really good questions. I think the prf may pass goggles flag but I know prp can flag the content.  So honestly, there is some risk in posting this.  Ivonne  we have never posted stuff about plasma rich fibrin on any website that gets ads as far as I know, so we'll see how Google responds. I'll edit the content now and upload new doc.  Thanks kamie!

Kamie good job on the content. I basically just removed references to PRP, plasma, platelets, white blood cells, because I know these are trigger keywords for googles algorithm. I know that makes it very hard to explain how PRF actually works but its a necessary concession when writing about topics like these

PRF Injections.Service Page.Balanced Beauty.KA.docx 18.6 KB • Download

Ivonne  this is ready to go but lets keep our fingers crossed about having this page on the website.

Melissa  thank you so much for editing!

Melissa  thank you for this. Next step is running it by Shane to see what he thinks. 

Melissa is there any way to also remove the word “prf” and just refer to her service as “plasma injections”?

Hello Melissa
Glad you picked that up and changed the wording. 
Ivonne and Kamie  
I believe I mentioned this in another task. PRF and plasma injections will likely get flagged by Google and cause our ads to be disapproved. That's because these treatments are speculative and not FDA approved. Shane can still try to run the ads and see if Google accepts them. As Mel said, all we can do is wait and see. 

Melissa Kamie please let me know if you think plasma injections is better than PRF. The problem is that on the onboarding the team didn't mention that plasma would get flagged, so we already created this page per the client's request. What I'm trying to do is create a simple page avoiding these words, because of the mix-up. Chris doesn't think plasma injections will get flagged. Please let me know because client is waiting for a response from me regarding this page. Thank you!

I have rewritten several PRP pages and used Plasma injections without any issues. However, my concern is with the word PLATELET and PRF acronym. The former alone is enough to get us flagged. The latter is only one letter away from PRP =

Hi Kamie , just so you know for future pages like this one: here is the version I edited and removed PRF and PRP:
 
https://docs.google.com/document/d/1MnWPbh_f4Z8L7q_zxc6CmNaUY1n8hqtV/edit?usp=sharing&ouid=102023657722186886425&rtpof=true&sd=true

Let me know if you have any questions! Thank you!

Looks great Ivonne. My only concern is for SEO and the extensive use of the word Plasma. It is on the document 32 times which is a quite high. They may think we are doing keyword stuffing.
I often use the words
tiny blood, plasm, serum, protoplasm, etc, instead of plasma... just a suggestion. 

Ivonne yeah, plasma will get this document flagged. We have written about this topic before, but never to a site that has ads running. We always make a separate site. We can have kamie try to rewrite this page to focus mostly on microneedling with RF but I think we may just have to use this instance as a learning experience. 

I'm sorry, I should have bolded my concern about this in my first comment on the day this was first assigned so it was easier to see.

Melissa  can we work with the document and replace the word plasma with another word like Hector suggests?

Ivonne well try to salvage it.
Hector I like the alternative list of words. I am just afraid that plasm may trigger it since synonymous with plasma.
Kamie - can you go through this document and try to make it more about RF microneedling. Here is some wording I have used before to try and get around the google restrictions:

(after describing the RF microneedling part) Dr. further optimizes results by injecting powerful serums into the skin. These serums include your own growth factors and other building blocks the skin needs to rejuvenate itself naturally.

Anything closer and I think we risk getting flagged

Melissa Kamie  thank you!

Kamie I spoke to this client, and she mentioned that maybe we can just use Plasma Injections in the first sentence to write "Plasma Injections, also known as liquid gold.... " and then replace plasma injections throughout the page as "liquid gold." Let me know your thoughts.

Melissa  What do you think about this option? Just let me know. I started the service page by trying to target RF Microneedling but they already have an RF Microneedling page so I was a little confused about that or how to even go about that. 

Hector what do you think of this idea?

Kamie  have you changed anything in the doc? If not, I’m just going to change the page on the site directly since it’ll be easier to just change all of the “plasma” to liquid gold. 

Good morning Ivonne

Kamie 's idea is very good on two fronts. One, this client offers very limited services on their page - only 4. Two, it can be confusing to readers since they will think is the same thing. Also, I believe we used this wording for another client that had PRP and Liquid Gold a while back. 

Ivonne  I haven't changed anything on it yet. Let me know if we're going with the "liquid gold" and "plasma injections" and throwing out PRP altogether. This service page was new ground for me, so this has been an excellent learning experience!

Kamie thank you so much for your enthusiasm! I love it! So, I'm moving forward to leaving the page as is. I deleted PRP and PRF. For now, I'm closing out this project. Let me know if you have any questions.