Center for Medical Aesthetics - Emily

https://centerformedicalaestheticsri.com

Center For Medical Aesthetics RI - CallRail Monthly Audit - July

Assigned to
Hector Mota, Operations Manager at Medstar Hector M.

Comments & Events

Hector Mota, Operations Manager at Medstar
Chris Zelig, Medstar Chris and whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
The following is the Call Rail audit for Center for Medical Aesthetics RI.

There are a few things worth noting about this client.

For one, they had a very high number of Coolsculpting leads coming in and appointments being set up. However, they had one of the worst percentages of unanswered or missed calls of any audits done thus far. Almost 60% of all calls to the spa were missed or answered. Not very good when you consider that they average about 33% conversion rates when it comes to appointments made.
Third, agents are not providing pricing information on Coolsculpting; not even ballpark estimates. It resulted in 2 callers hanging up after not being given at least an idea of what they should expect to pay when doing it.

Lastly, their automated answering system rings about 9 times before the message begins to play which is odd. Then, it keeps playing over and over again as callers remain on the line for an average of 2 minutes and 35 seconds.


BTW, I just initiated a Secret Shopper Leads Test on Center for Medical Aesthetics RI. You may want to hold off on sending the report until I see how they respond to our leads submitted today. 
whitney.zelig@gmail.com, Medstar
Thanks, great info. let me know how it goes. 
Hector Mota, Operations Manager at Medstar
Good morning Whitney, 
Just want to let you know that Center For Medical Aesthetics RI did not contact me until 8/5/2019 which was on Monday or 3 days after initial lead was submitted. They only sent me one email, no text messages. No follow up calls ever since.  
whitney.zelig@gmail.com, Medstar
Thanks hector,
Is this included in their report?
Hector Mota, Operations Manager at Medstar
You're welcome Whitney. 
However, the Secret Shop Leads test part is not included in the CR report. More so when we did not move to phase 2 of the report which is to call and ask questions. We been doing them in separate reports. Unless you and Chris want me to put them in the same CR report from now on. 

Please let me know. 
Chris Zelig, Medstar
Lets combine everything in the same report moving forward.
Hector Mota, Operations Manager at Medstar
Got it. Will do second part on the bottom after CR report. 
Hector Mota, Operations Manager at Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com did we ever send Center for Medical Aesthetics CS this report? I was checking on ToDos and found this was still open. 
Looking at my list, I don't believe I ever added the other part of the report you requested. My apologies since I must have moved on to something else before finishing it and forgot about it. 
Should I update the CallRail report and change it to August? This way I can add newer calls and then add the other part of the Sshop leads test? You can then send to client as new report - if haven't already. 
Please let me know what you think. 
Chris Zelig, Medstar
Whit can you chime in on this please.
whitney.zelig@gmail.com, Medstar
I should've sent this. I might be in media pong
Hector Mota, Operations Manager at Medstar
I cannot check status on Media Pong since I have no access to it. As soon as you can find out, I can go ahead and see what I do next. That is whether I update this one or begin a new audit and add the secret shopper info to that one. 
Please let me know what to do. 
Thanks 
whitney.zelig@gmail.com, Medstar
hey Hector Mota, Operations Manager at Medstar Hector  I can't find it in email land. It could've been sent, but if not you can just combine info from last report to this months?
Hector Mota, Operations Manager at Medstar
Hey Whitney,
Okay so I am going to audit their new calls and then add that info to the new one; including the secret shopper leads test. 
Once ready I will go ahead and submit it to you here. 
My bad since sometimes these tasks fall through the cracks. 
whitney.zelig@gmail.com, Medstar
It's not your fault. It's mine. 

Let's send it through support, can u draft it in support and let me know when it's finished and ill send it to proper email addresses
Hector Mota, Operations Manager at Medstar
Will do. I am going over the Weekly Client ad & website Audit first to make sure nothing major is being ignored. 
Once I am done with that, I will move on this for you and prepare it. When done, will draft it in Support@medstarmedia.com for you. 
whitney.zelig@gmail.com, Medstar thank you
Hector Mota, Operations Manager at Medstar
Chris, Whitney, I have the full report ready for you regarding this client.
If you ever have a meeting with them, you need to address their high amount of missed calls. They have one of the worst percentages of missed calls ever missing almost 69% of the calls.
I have also changed the way I address any flaws or areas they can improve on by adding suggestive bullet points.
I am uploading a draft copy for whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com at support@medstarmedia.com. She can then go over it and send it to the client. * Whit, I added in support as a FILE since copy pasting it would not let the MP3 call files upload properly.

Here is a copy for you to review.
whitney.zelig@gmail.com, Medstar thank you
whitney.zelig@gmail.com, Medstar
okay Hector Mota, Operations Manager at Medstar Hector  
thanks for the detailed report. we need to test all their numbers on their site. on the cs page, home page, contact page, you name it.
google search them and call them from the "google my business " number.

There was an issue last month where our number on their site wasn't working . it was a mess. Our mess. we need to make sure everything is working properly. 
Hector Mota, Operations Manager at Medstar
You're welcome Whitney.
I totally understand the issues you mentioned. At the same time, I often try to bring it to Chris' attention when I find such issues. The problem is that sometimes it may be put off and fall to the wayside since Chris has so much on his plate. (I have 2 reminders this week for him about similar problems facing Elite Aesthetics and Gilbert Medspa.)
Also, Examples here - 🛠 Clients Call Rail Tracking #'s Status - Medstar Team

In any case, I will test all the corners and numbers you mentioned for Skinnovative to make sure all are working well. 
Will get back to you once done. 
whitney.zelig@gmail.com, Medstar
We need center for medical aesthetics numbers tested
Hector Mota, Operations Manager at Medstar
Once I am done with the Gilbert report in about 10 minutes, I will test them for you and the others. 
whitney.zelig@gmail.com, Medstar thank u
Hector Mota, Operations Manager at Medstar
I went ahead and checked the following:
https://centerformedicalaestheticsri.com
Numbers are changing on the their website.
I tested all the CallRail tracking numbers.
401-204-1310 - Good

401-204-1313 - Good

401-204-1308 - Good

401-204-1307 - Good

Here is a Screenshot of those calls going through.


I also tested out their CS, Contact, Skin Laser, About us pages. ALL OF THEM the numbers are changing correctly. 
Hector Mota, Operations Manager at Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
Good morning.
I just checked Support@medstarmedia.com account. I found that the CallRail audit report for Center For Medical Aesthetics RI was still in the Email DRAFT folder. I want to remind you just in case - did you ever send it out to the client? If so, then please let me know so I can remove the DRAFT email from the account. 
Hector Mota, Operations Manager at Medstar
I believe this is done!
Hector Mota, Operations Manager at Medstar
Hector Mota completed this to-do.