Digital Marketing Ads (Shane)

A halloween creative

Assigned to
Chris Zelig, Medstar Chris Z. Shane Quast, Medstar Shane Q.

Comments & Events

Shane Quast, Medstar
Exactly what I was thinking! If we start rolling out seasonal creative we can keep the ads fresh and improve the results. 

A few things: 
  • We probably want to do a few variations of the model. I'm not sure facebook will approve that one. 
  • They definitely won't approve just "fat" let's try one w/ "fat cells" and one with no text.
  • I'd prefer the logo and 25% off not be on the image. 
whitney.zelig@gmail.com, Medstar
really interesting. without the logo and the 25% off that gives me more room to write something creative. I will look for other models.

Melissa Zelig, Medstar Melissa and Hector Mota, Operations Manager at Medstar Hector  any good ideas for a catchy phrase for Halloween?
Shane Quast, Medstar
Keep in mind 95% of  FB/IG ads render on mobile. Text on images doesn't look great all the time. 

You could go with something really cliche halloween and it might grab attn.
whitney.zelig@gmail.com, Medstar
interesting. What do you think of an ad like this for example? I don't know about you but when I see 4 photos together, I think it's one of my friends and I look at it longer.  This is just an example:
Hector Mota, Operations Manager at Medstar
Trick or treat.. give me 25% off Coolsculpting for my fat please! (lol)
Seriously, I will see what I can come up with.. 


"No need to dress the fat away for Halloween... Cool Sculpt it away! "
"Coolsculpting fat removal treat - Halloween costume not required"
"No tricks; treat that fat away with Coolsculpting this Halloween"
"Halloween treat for fat; 25% off Coolsculpting"
whitney.zelig@gmail.com, Medstar
they wont let us say "fat" but they will let us say "fat cells" 

fb is very sensitive 
Shane Quast, Medstar
The 4 photo version would make an awesome carousel ad, which we don't do near enough of
whitney.zelig@gmail.com, Medstar
We are in the process of hiring a graphic designer because I don't have time anymore. But thank you for the input, i always learn something new from you! 
Shane Quast, Medstar
How's the Halloween creative coming? Would love to have this soon. 
whitney.zelig@gmail.com, Medstar
I'm slammed trying to hire people asap
Shane Quast, Medstar
Ok cool. Let me know what I can do to help!
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - do you have a kick ass graphic artist or ad maker or service you can recommend? 
whitney.zelig@gmail.com, Medstar 👌
Shane Quast, Medstar
I have a couple designers I work with regularly. I'm not sure their style will match what you guys typically like though. Do you want me to send over their contact info and give them a try? 

The other major issue is going to be photography versus stock photos. 
Chris Zelig, Medstar
If you have their portfolios or websites you can send them. That we can scope out their style and if we like we will take it from there. Also, wondering if there is a good tool to make more slideshow / videos, moving text on still images. Like a mix between a static ad and a video but in video format. 
Shane Quast, Medstar
Waiting to hear back from my contacts.

Any chance we can rush some Halloween creative? 
whitney.zelig@gmail.com, Medstar
I am so busy but I can try my best to get this out today.
Chris Zelig, Medstar Chris  which client are we doing this for? Skinney? 
Shane Quast, Medstar
Just general CS. I'll update for all. 
whitney.zelig@gmail.com, Medstar gotcha
Shane Quast, Medstar
Chris Zelig, Medstar Chris whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Here's one of the designers I work w/ often: https://www.upwork.com/fl/sorin
whitney.zelig@gmail.com, Medstar
well i dropped the ball on this one. should i start working on holiday creatives?
Hector Mota, Operations Manager at Medstar
Wow, $59.99 an hour?
I got to start designing stuff.. lol
I will take a look at his profile Shane.. 
Thank you. 
Shane Quast, Medstar
If we can squeeze out a halloween creative, it might give us a boost on some of these accounts that are really struggling. 
Hector Mota, Operations Manager at Medstar
Whit, wont the first ad get flagged as too sexy?
Nice work on the last one by the way. 
whitney.zelig@gmail.com, Medstar ill do more
whitney.zelig@gmail.com, Medstar
Let me know which clients you plan on doing this for- as a few clients are cancelling with us this month due to low traffic - the season. 
Some of them are: Vio, LAC
Shane Quast, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  Should I not do VIO and LAC? 
whitney.zelig@gmail.com, Medstar
Correct do not do VIO or LAC
Shane Quast, Medstar
Got it
Shane Quast, Medstar
Shane Quast completed this to-do.