Digital Marketing Ads (Shane)

CoolSculpting Marketing - FB + Instagram

Assigned to
Shane Quast, Medstar Shane Q.
Notes
$1000 a month. 

I see agencies always marketing to me. What is the best way to target this. I have 5000 emails of people who work at the spas but the emails typically are not the ones they use for FB accounts. We could target people who like CoolSculpting page and medspa. 

My goal would be to get in front of people who actually run these medical spas.  


What type of creatives would work best? A general marketing image, a pic of the spa girls and I (I am worried they could get upset with this) 

Comments & Events

Shane Quast, Medstar
Next time you see one of those ads click the 3 dots and then "why am I seeing this ad" it will tell you their targeting.  Let me know what it says and we can do the exact same thing. 

For creative, I would just do something to make it clear that you are offering a service and not just trying to sell them Coolsculpting. Any sort of promise of success or growth always gets people's attention.  Maybe a theme like "Common mistakes people make when advertising medspa services..."
Chris Zelig, Medstar
Nice thank you.
Shane Quast, Medstar
Shane Quast completed this to-do.