Digital Marketing Ads (Shane)

Expand IVF + Keyword Clean Up

Assigned to
Chris Zelig, Medstar Chris Z. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane

We are not getting a lot of traffic for IVF. not a huge market but wondering if we can add more keywords like in-vitro or do some research to get more traffic

Keyword clean up: anything to do with "estheticians", "salons"  I do not w

Meta Ads - I am getting so much junk. We knew the lead forms were going to bring in junk, so we are wondering if we could make the website question mandatory or set up the form to say "Do you have a website" if they put yes we ask for the website and make it mandatory, if they put no we tell them we are not a fit.

Competitor campaigns: I got about 7 people bidding on my terms. What are your thoughts on us bidding on their names with a headline: "Medstar is so much Better"

Exclusions on Google Ads: let's exclude 18-24, I have never had a client that age also plus 65. let's kill exclude income under 50% - same with Meta



Comments & Events

Shane Quast, Medstar
I'll make the adjustments. 
Shane Quast, Medstar
Shane Quast completed this to-do.