Digital Marketing Ads (Shane)

Expanded Research and Lipo Keywords

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Curious as the best way to move forward with these Expanded and Lipo If you take a look at My Spa Society. only one keyword came CoolSculpting. I understand your concept and approach. Just wondering if we should set a cap on how much we spend on these ad groups. This particular client is having a hard time to get deals to close but just wanted to know your thoughts



Comments & Events

Chris Zelig, Medstar
Like for example should we devot 65% of the budget to CS terms or is that a bad move.
Shane Quast, Medstar
I don't have an issue with that. It will bring up the CPA and bring down the number of leads across the board. But it will likely improve the quality of the leads on average. 
Shane Quast, Medstar
Shane Quast completed this to-do.