Medstar Creative Team

Emface blurbs PRIORITY

Assigned to
Dijah Lautaha, Writer, Graphic Designer Dijah L.
Due on
Notes
Dijah Lautaha, Writer, Graphic Designer Dijah  can you please send me different character count Emface blurbs that we can use on different sites for the treatment page hero images?

Comments & Events

Dijah Lautaha, Writer, Graphic Designer
Ivonne Ackerman, Medstar Ivonne  
Here is a doc of blurb options for Emface. I have included 4 general character count blurbs with at least 2 options for each. Let me know your thoughts! I will also add these to blurb master sheet if you approve.
Ivonne Ackerman, Medstar
Dijah Lautaha, Writer, Graphic Designer Dijah thank you so much!!

Can you please work on these adjustments:
 
1. We need to reword all of the ones that mention 20 minutes because for a full face transformation (like you mention in the 3rd one of 300 characters), it will take about 4 treatments of 20 min. each, so the way it is worded is incorrect. 

For the 1st blurb, you can change it to say something like: "you can do a treatment in just 20 minutes". 

2. Always list the benefits before the negatives. Can you please rework the 1st blurb of 145 characters to be worded like the 1st of the 250 characters? In that one you mention the benefits before the negatives. So the "no needles no toxins" part has to come after some benefits. Please check all the other ones to state the "you get x" before listing the "without y" part. 

3. Can you mention the fact that it is a non-surgical facelift on some of these? 

4. Can you delete the "face your days with confidence and beauty" from the 200 characters one? I prefer listing benefits of the treatment more than statements like this. 
Dijah Lautaha, Writer, Graphic Designer
Ivonne Ackerman, Medstar Ivonne Yes, will do!
I remember having to rush these, so that might be why a few of them don't read well. I will go through them all and make changes then send you an update.
Ivonne Ackerman, Medstar
Dijah Lautaha, Writer, Graphic Designer Dijah thank you! Also, this sentence in the 200 character count needs to be reworded to not be as strong because Morpheus 8 is also needle, filler and toxin free. 

This new treatment is the first and only device for the face that is needle-free, filler-free, and toxin-free. 

Please take your time with these so you can craft something really good.

Here is something I came up with from what you did:

Emface is the newest non-invasive, full-face treatment to transform the face with no needles, toxins, or fillers. It works to reduce wrinkles, boost collagen, improve symmetry, tone muscles, and lift the face in easy 20-minute treatments. Natural-looking, lasting results from Emface will leave you looking younger and more rejuvenated than ever.
Ivonne Ackerman, Medstar
Hi Dijah Lautaha, Writer, Graphic Designer Dijah  have you gotten a chance to work on this?
Alyssa Workman, Medstar
Hi Dijah Lautaha, Writer, Graphic Designer Dijah  following up. Please let us know if we should reassign this. Thanks for the update! 
Dijah Lautaha, Writer, Graphic Designer
Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne  I can do this tomorrow/today
Ivonne Ackerman, Medstar ok thanks!
Alyssa Workman, Medstar Thank you!
Dijah Lautaha, Writer, Graphic Designer
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa
Here is a doc of updated Emface blurbs. I went over these with Kamie and we added important keywords in addition to following your notes above. Let me know your thoughts! I will add them to the master sheet once you've approved.
Ivonne Ackerman, Medstar yayyyy thank u!
Alyssa Workman, Medstar Thank you!
Ivonne Ackerman, Medstar
Dijah Lautaha, Writer, Graphic Designer Dijah  thank u so much! Can you please include all of these under a sheet called "Emface" in the Master blurb sheet?
Dijah Lautaha, Writer, Graphic Designer yes will do !
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.