Nava Center - www.navacenter.com - Judi

This is for a client who already has a website we can use that we just need to optimize.

Scope out New Order

Assigned to
Chris Zelig, Medstar Chris Z.
Notes
80,000 in ads
Functional Integrative Medicine
40 years and older. Target Females (70%) Target symptoms of aging, fatigue, weight gain. People search for services.

BIO T - hormone replacement therapy - also focus on the symptoms. 
$350 - $450 to get a bio T

https://info.navacenter.com/bio-identical/hormone-therapy
Wants to expand to National $195 a month for hormones

Competitor:
https://www.royalmedicalcenters.com/why-us/

Best functional practice in the country. 
You can't just look at the hormones you need the full scope of everything
They even have a diet for hormone therapy. 


They do a lot of gut work, IV therapy, Micronutrient, Low T.
Come in, do tests, integrative health,
Design treatment plans
They have membership plans
$89 a month (two massages, IV acupuncture)
Going to launch an unlimited treatment plan $219 a month.
People who are running ads are different from their site
PPC guys have been doing it for six years. Now they are focused on BtoB.
Going to open 24 more locations. 



Comments & Events

Chris Zelig, Medstar
Hormones biggest driver
Holistic or Integrative driver as well. 
Chris Zelig, Medstar
Fyi Vania J, Medstar Vania  - I took some notes myself.
Vania J, Medstar 👍
Chris Zelig, Medstar
A lot of people coming to get off statics looking to completely change over.
Interested in ROI - using Googles AI. Time of call. Feedback to Google, they suggested 10 minutes - 300 new patients
Chris Zelig, Medstar
Christine Frank has access. 
Chris Zelig, Medstar
Chris Zelig completed this to-do.