Nava Center - www.navacenter.com - Judi

This is for a client who already has a website we can use that we just need to optimize.

Start new campaigns

Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Due on
Notes
Good morning Shane Quast, Medstar Shane  
We are going to start running new Hydrafacial campaigns for this client. This will be for all 3 locations. 
Google ads budgets - $1,000

Landing page -  https://navacenter.mysculpt.net/hydrafacial/

Also, let's start running  Filler and Botox ads for Bethesda location.
I am going to confirm new budgets with Chris... 

Comments & Events

Shane Quast, Medstar
Is this budget per location, or total? 
Hector Mota, Operations Manager at Medstar
Shane, that is the total. 
BTW, Chris updated the dermal fillers on Google ads. But the Bethesda location needs to be updated.
Also, Botox needs to be updated on Facebook.
Let's raise the Google ads budgets for Dermal Fillers to $1,500 a month total.
Let's raise the Facebook Botox to $1,500 a month total. 
Lastly, starting on 6/15 we need to adjust the CS and Botox campaigns to new targeting including Bethesda.
Hector Mota, Operations Manager at Medstar
Shane, good morning. 
Please keep in mind that we are running all ads to only Columbia, MD location. ( We are excluding Baltimore City)
Shane Quast, Medstar
Please set a reminder on 6/15. 
Hector Mota, Operations Manager at Medstar
I have added myself to the task and set a reminder for us on 6/15. 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane , they are lowering the Coolsculpting to $2,000 a month now since they are adding Hydrafacial and more money to Botox and Fillers. 
Also, they are doing Columbia location - $1,000 on FB and IG for Neo.
I will provide you with URL once the page is done. 

** Update - here is the Emsculpt NEO URL Shane.

https://navacenter.mysculpt.net/emsculpt-neo/
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane ,
Here are the new numbers and targeting:
** Emsculpt NEO is new campaign  **

EmSculpt NEO - Google ads $2000 - 
Facebook - $1000 (Colombia location) - launch campaigns asap - campaign originally scheduled for 6/1

Coolsculpting - Google ads - $2,000 - Adjust from targeting Columbnia to VA + Bethesda - make this targeting adjustment 6/15

Hydrafacial - Google ads - $1,000 for all 3 locations - launch campaigns ASAP
Botox - Facebook ads - $1500 - raised budget from $1000 to $1500
(Targeting Columbia + Bethesda )

Dermal Fillers - Google ads - $1,500 - - raised budget from $1000 to $1500  (Targeting Columbia + Bethesda 
Shane Quast, Medstar
I thought there were 2 locations, not 3? I think I'm getting lost on this project, sorry
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
Good morning. 
They have 3 locations. 
The locations are as follows:


Fairfax, VA LOCATION

8316 Arlington Blvd #206, Fairfax, VA 22031

6410 Rockledge Dr #510, Bethesda, MD 20817

8880 McGaw Rd suite b, Columbia, MD 21045
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane we are going to continue with Coolsculpting at the Columbia locations; we will be adding the 2 other locations. There will be 3 locations. 

Considering that we are running CS in the Columbia location - the same place as the Emsculpt NEO - we probably should not buy any Coolsculpting Keywords for Emsculpt NEO. 
We will just focus on Emsculpt in the Columbia location. 
Thank you. 
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  Everything requested is live. However, given the number of changes can you double check that everything looks accurate to you? 
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector Checking in on above comment
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane ,
On the Google ads CS campaigns and Emsculpt NEO look good. 
Shane Quast, Medstar ❤️
Shane Quast, Medstar
Shane Quast completed this to-do.